Articles on Marketing and Publicity

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Publicity 

InfoMarketing (Creating and Selling Information via Reports, CDs, Member Sites, etc.)

Web Site Review/Redesign

Copywriting (Using Language to Persuade)

Marketing Strategies

Some of these articles - not all - are available for reprint.  Please ask for permission before any reuse.

New Product? Give It Nine Lives

Nearly Everyone Uses It, and So What?

Understanding Niche Publicity

Get Publicity Through Case Studies

Publicity Stunts Still Earn Attention

Online Press Rooms Save the Media Time and Frustration

Sample Press Release Makeover

The PR Quiz

The Publicity FAQ

Creative Information Packaging Options

Four Paradoxes of Pricing  

Free Information Brings Compatible Clients

Get Paid in Multiple Ways for Your Expertise 

How to Create Your First Product Catalog

Lost Customers Can Mean Found Revenue

Making the Price Right

Offers That Turn Lookers into Buyers 

Should You Publish in Print or Electronic Format – or Both?

The Most Overlooked Component in Information Marketing Today

Virtual Contact:  Not the Same as In-Person Contact

Web Site Review/Redesign Articles

16 Ways to Lure Traffic to Your Web Site

Become a Quiz Whiz

Catering to Enthusiasts, Beginners and Geeks

Cultivating Fans Online

Like Links? Begin With Top-Notch Content

Remember, It's the WORLD Wide Web!

Merchandising on the Web and Off

Tips for Email Newsletter Staying Power from The Marketing Minute

Business Name & Tag Line Generator

Better Blurbs Are More Persuasive

Business Bios - a Résumé Alternative

Creating a Catchy Marketing Concept

Galvanizing Buyers with Benefits

Guarantees with Oomph

How to Spin Biographical Information

In Marketing, Enthusiasm Connects

Jargon:  Abstain or Explain

Magical Credibility Boosters

Telltale Signs of Hype

Theme Marketing

Typo Tales & Tactics

Use Customers' Words to Persuade

Your Voice on Paper

What Does it Take to Succeed as an Independent Copywriter?

Marketing Strategy Articles

A Niche Can Make You Rich

Avoiding "Me Too" Marketing with a Competitive Advantage

Become Your Company's Hero

Clone Your Best Customers

Competition, Schmompetition

Creating a Reputation

Everyone You Employ Must Be a Marketer

Getting New Business Fast

Influencers' Impact on Your Business

Making Smallness an Advantage

Networking Maneuvers That Work

The Mount Washington Method of Building Cachet

True or False?  Test Your Marketing Mastery

Truth in Marketing

Some of these articles - not all - are available for reprint.  Please ask for permission before any reuse.