Articles on Marketing and Publicity

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Publicity 

InfoMarketing (Creating and Selling Information via Reports, CDs, Member Sites, etc.)

Marketing for Introverts

Web Site Review/Redesign

Copywriting (Using Language to Persuade)

Business Names and Tag Lines

Marketing Strategies

Get Published

Some of these articles - not all! - are available for reprint.  Please ask for permission before any reuse.

Publicity Articles

Anatomy of a News Release

Angling Especially for TV? Here’s How

Book Publicity Case Study

Create Your Own Newsworthy Research

Created Correctly, Landing Pages Boost Your Payoff from Publicity

Discussion List Participation as a Publicity Tool 

Eight Things You Probably Do Not Know About Distributing Press Releases

Enhance Your Expertise With a Trade Publication Article

Extend the Post-Publicity High From Media Mentions

Extraordinary Media Coverage for Ordinary Businesses

Five Strategies for Becoming a Thought Leader

Four Techniques for Increasing Your Believability 

Four Ways to Piggyback on a News Story

Get Publicity Through Case Studies

How to Recycle Successful Publicity Campaigns

How to Successfully Pitch a Reporter

Mining Editorial Calendars: A Neglected Publicity Tactic

New Product? Give It Nine Lives

No More Oops:  Preventing Media Mistakes

Online Press Rooms Save the Media Time and Frustration

Pitch Letters Can Make You a Called-Upon Source

Publicity Stunts Still Earn Attention

Sample Press Release Makeover

Tantalizing Press Release Headlines: Do's and Don'ts

Temptation, Thy Name is Tips: Get Publicity From Scrumptious Bits of Advice

The "Divide and Conquer" Publicity Plan: Reaching Niches One at a Time

The PR Quiz

The Press Release Bait Strategy: Quickly Generate High-Quality Leads

The Publicity FAQ

Using Third-Party Research as a Publicity Handle: Potential and Pitfalls

When the "Expert From Afar" Can’t Get Hometown Publicity

Public Domain Riches: Repackage Free Government Material Into Saleable Information Products

Free to Fee: Compile Newsletter or Blog Articles into a Collection People Will Pay For

Creative Information Packaging Options

Four Paradoxes of Pricing  

Free Information Brings Compatible Clients

Get Paid in Multiple Ways for Your Expertise 

How to Create Your First Product Catalog

Lost Customers Can Mean Found Revenue

Making the Price Right

Not Quite a Seminar, Not Quite a Home-Study Course: The Semi-Live Course

Offers That Turn Lookers into Buyers 

Service Providers and Experts: 6 Ways You Profit By Creating Information Products

Should You Publish in Print or Electronic Format – or Both?

Teleseminars vs. Webinars: Which Teaching Format is Best for You?

The Most Overlooked Component in Information Marketing Today

The Three Biggest Mistakes First-Timers Make When Developing Information Products

Successfully Create and Sell a High-Priced Information Product Using 15 Secrets of Perceived Value

Two Public Speaking Models for Marketers: Educating vs. Selling from the Stage

Virtual Contact:  Not the Same as In-Person Contact

Your First Information Product: Choosing a Topic That Will Sell

Articles on Marketing for Introverts

How Reserved People Can Shine as Public Speakers How Quiet People Can Network Effectively

Social Media Success for Unsocial People

The Behind-the-Scenes-er's Guide to Getting Published
The Loner's Guide to Getting Publicity

The Power of Charisma, Introvert-Style

A Camera-Shy Person's Guide to Marketing With Video

Introverts are Native-Born Product Developers

Working Well With Introverted Clients: Four Guidelines

Web Site Review/Redesign Articles

16 Ways to Lure Traffic to Your Web Site

Become a Quiz Whiz

Catering to Enthusiasts, Beginners and Geeks

Cultivating Fans Online

Like Links? Begin With Top-Notch Content

Remember, It's the WORLD Wide Web!

Merchandising on the Web and Off

One-Product Sales Sites: Avoid These Top Blunders

Publishers' Top Web Site Blunders

Tips for Email Newsletter Staying Power from The Marketing Minute

Selling Multiple Products? Avoid These Top Blunders

Top Web Site Blunders by Coaches, Consultants and Experts

25 Ways to Make Your Marketing Copy Bolder and More Intriguing

Become More Believable and Trustworthy: A Credibility Checklist for Copywriters

Better Blurbs Are More Persuasive>

Business Bios - a Résumé Alternative

Creating a Catchy Marketing Concept

Galvanizing Buyers with Benefits

Guarantees with Oomph

How to Spin Biographical Information

In Marketing, Enthusiasm Connects

Jargon:  Abstain or Explain

Make Your Business Video Script a Three-Minute Pleaser

Telltale Signs of Hype

Theme Marketing

To Master Copywriting, Use a Mentor - Here's Why

Typo Tales & Tactics

Use Customers' Words to Persuade

Your Voice on Paper

What Does it Take to Succeed as an Independent Copywriter?

Are Descriptive Names Superior for Your Company or Product?

Business Name & Tag Line Generator

Considering a Free Company Name Generator? Ten Great Naming Techniques They Overlook

Crowdsourcing: 9 Hidden Pitfalls of This New Method of Generating Your New Business Name

Five Ways to Make Your Company Slogan Catchy or Your Tag Line Terrific

For a Terrific Tag Line, Give It Appealing Rhythm, Through Meter

Great Tag Lines Don’t Get Misquoted: World-Class Quotability for Your Company Slogan

Mottoes and Slogans: Creating a Catchphrase that Promotes Your Business  

Six Types of New Company Names: Which One is Right for Your Business?

Think Up Names and Grow Rich: Business Naming Lessons from Napoleon Hill

Why is Company Naming or Product Naming So Darned Hard? Four Common Creativity Barriers and Solutions 

Marketing Strategy Articles

A Niche Can Make You Rich

Avoiding "Me Too" Marketing with a Competitive Advantage

Become Your Company's Hero

Clone Your Best Customers

Competition, Schmompetition

Creating a Reputation

Everyone You Employ Must Be a Marketer

Getting New Business Fast

How to Build Your Credibility as a Self-made Expert

Influencers' Impact on Your Business

Insights from 25 Years in Business

Making Smallness an Advantage

Networking Maneuvers That Work

The Mount Washington Method of Building Cachet

True or False?  Test Your Marketing Mastery

Truth in Marketing

7 Keys to Getting Book Blurbs

Are Online "Meet Markets" Little More than Meat Markets?

Become a Freelance Science Writer Who Easily Gets Assignments

Become a Successful Freelance Business Writer for Magazines

Become a Travel Writer: See the World and Deduct It as a Business Expense!

Finding Hidden Markets for Magazine Articles

First Aid for Writer's Block, Procrastination and Never-Finish-itis

From Writer to Content Provider

Get Your Book Into the News

Getting Around to the "Good Stuff"

Go Entrepreneurial, Writer!

Helpful Resources for Freelance Writers

How Writers Can Cash in as Experts

Preparing Your Book Proposal/Manuscript for Submission

Publishing on Demand Changes the Equation of Self-Publishing

Schmoozing Online with Editors

Should You Publish in Print or Electronic Format - or Both?

Smart Moves for Breaking Into Top Magazines

The Editor/Writer Revolving Door

The Freelance Writing FAQ

The M-Factors: Qualities that Help You Break Into Major Magazines

The Ten Most Common Reasons Book Proposals are Rejected — and What These Reasons Really Mean

What Does It Take to Succeed as a Freelance Copywriter?

Why a Writers' Conference? And Which One?

You Too Can Sniff Out Scams!

Some of these articles - not all - are available for reprint.  Please ask for permission before any reuse.