Creative Marketing Solutions: Fresh, Effective Strategies for Attracting Clients and Customers from Marcia Yudkin
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Your Guide to the Adventure of Marketing

When it comes to getting the word out, you need a guide who knows how to zip around obstacles and who understands the fear, uncertainty and stakes involved.  

Marcia Yudkin has been exploring the wilds of self-promotion for 35 years - or nearly all her life, if you count her appearance on TV at the age of 7, reading poems she had written.  

She has an unparalleled ability to find the words for a message that makes even the cackling birds stop and listen.  With clients, she quickly uncovers the strengths, talents, angles and offerings that attract customers willing to pay and that transform floundering into creative moves and confidence.

Marcia Yudkin

Marcia Yudkin 
Hiding Out in Hawaii

In 1981, she quit academic life the same week her first published article appeared in the Sunday New York Times, describing her experiences as a faculty member who looked like (and was tempted to act like) a student.  During the next few years, her bylines in national magazines on journalistic and opinion pieces began piling up.

"There are few genuine thought leaders in copywriting. Marcia Yudkin is one of them. She is also refreshingly unpretentious."    - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer

In the mid-1980s, the University of Massachusetts sent her to the Foreign Languages Press in Beijing for a year on an exchange program.  China was just opening up to the West at that time, and while her position as a writer and editor opened doors to her around the country, she experienced her workplace as a labyrinth of secrets and endured a winter without fresh vegetables.  (And yes, she learned to speak Mandarin!)

Around the time she published her first book, on freelance writing, with Harper and Row in 1988, she began discovering the fun of public speaking, mentoring and helping clients to find their best promotional path.

As her list of published books lengthened, she pioneered the first author web site for Penguin USA in 1995, established one of the longest- running, weekly marketing newsletters, her Marketing Minute, in 1998, and became the most-often-featured commentator on WBUR, a Boston public radio station, from 1999 to 2001. 


In 2007, she began retooling her business so she would have more time for swimming, reading and adventure travel.  Marcia now lives in the woods of Western Massachusetts eight months of the year and the rest of the time on Maui.

Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.

Learning to Be One 
With the Water

Marcia's 17 books (in the collections of more than 3,000 libraries worldwide) include 6 Steps to Free Publicity, Persuading People to Buy, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.

 

Her articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years, she served as an official reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards. 

She has been featured in Success Magazine, Entrepreneur, Business96, Business99, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.

"Marcia Yudkin is a marketer whose intelligence, critical reasoning skills and creativity set her apart from the crowd." 
- Peter Schaible, Director, Subscription Website Publishers Association (SWEPA)

Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities, and has taught writing at Boston University, Babson College, the New England School of Law and Holyoke Community College.

To learn more:

Hire Marcia as a speaker or trainer

Obtain Marcia's input on marketing materials or marketing strategy

Absorb her expertise on information marketing

Check out her perspective on Marketing for Introverts

Hear her answer the most commonly asked questions about publicity

To get in touch:

Marcia Yudkin, Ph.D., President
Creative Ways
P.O. Box 305
Goshen, MA 01032
Phone: 1-413-563-4134
E-mail: marcia@yudkin.com

 

 
   
Inspired! by Marcia Yudkin
Publicity Ideas from Marcia Yudkin
Copywriting Techniques from Marcia Yudkin
Web Site Makeovers from Marcia Yudkin
 
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