Creative Marketing Solutions: Fresh, Effective Strategies for Attracting Clients and Customers from Marcia Yudkin
  Binge-Learn Courses Seminars Products Coaching About Home
     
FREE BOOK!
Receive a PDF copy of The Marketing Attitude with your free subscription to The Marketing Minute.
   Name:
   Email:

Your email address is kept private!

Learn how to become a marketing consultant in 10 weeks

Contact us

 

 
 

25 Ways to Make Your Marketing Copy Bolder and More Intriguing

by Marcia Yudkin

Clients have asked me for help because they feel stuck in a rut when it comes to getting the attention of their audience. Many feel they know only a limited number of techniques and seem to use the same strategies and angles over and over again. They’re bored and frustrated trying the same-old, same-old repeatedly and are pretty sure recipients on their lists feel the same way.

To the rescue is this list I created of bolder approaches you can try to freshen up emails, web pages, ads and other venues for promotional copy. Along with each idea, I’ve provided an example illustrating how you might put it to work. 

Learn to Write No-Hype Copy
Six-week self-study course teaches you to wow people into buying through the power of well-chosen words.  Includes challenging and varied assignments to practice on, with answers from the instructor and participants.  Replace incomprehensible jargon with reader-friendly, motivating content.  Copywriting course.

I. In headlines, subject lines and elsewhere

1. Ask a weird or provocative question.
Whoever Heard of 77,000 Opt-ins From a Single Email?

2. Play up an emotion.
Take Command of Your Email Inbox.

3. Refer to current events.
Avoid Being Blindsided by a Blizzard.

4. Issue a challenge.
Can Your Widgywidget Pass the Steamroller Test?

5. Use a line of dialogue.
Pssst, Your Benchmarks Are Outdated. 

6. Cite a specific number.
Here’s Why 45,682 Managers Trust Us.

7. Confess something.
We’re Embarrassed to Admit It, But…

8. Present a quiz.
Take the Readiness Roadmap Quiz.

9. Highlight case study results.
How Apoxya Achieved 458% ROI.

10. Quote a client.
“Helpful. Hard-nosed. Hassle-free.”

Write News Releases That Attract Media and Boost Sales
Learn the crucial differences between a so-so news release and one that gets you onto the airwaves or into print.  You get 24 before-and-after transformations of news releases to study and use as models.  Learn to write better news releases.

 

 

 

 

 

Press Release Makeover Course

11. Say what the reader is probably thinking.
Why Can’t Metrics Be Simpler!

12. Guarantee something.
Quicker Payback – Guaranteed.

13. Connect to social trends.
Help Green Your Marketing Department.

14. Promise to get rid of an annoyance.
No More Compliance Hassles.

15. Compare before and after.
Before: 25½ Passwords. After: Just One.

16. Name the exact audience you’re targeting.
For the Manager Not Confident About Reaching This Year’s Targets.

17. Create suspense.
To Be Unveiled at the TTT Tradeshow…

18. Invoke imagination.
Imagine All Your Emails Effortlessly Organized.

II. Within your copy

19. Use un-businesslike language.
Time to cut the crap, wouldn’t you say?

20. Use vivid metaphors or similes.
When your to-do list feels like Grand Central Station.

Learn From the Masters of No-Hype Copywriting
In 2013 and 2014, Marcia Yudkin convened the most articulate and experienced practitioners of no-hype copywriting for an exchange of ideas on writing copy that persuades without excessive showmanship or stretching the truth.  Presenters included Peter Bowerman, Nick Usborne, Shel Horowitz, Karon Thackston and others. Order the recordings from this telesummit.

21. Include surprising but true facts.
Only one government contractor in five knows that...

22. Compare costs/other factors to everyday items.
Solve your IT headaches for less than it costs to treat everyone on your team to a double latte.

23. Make predictions.
Prevent next year’s biggest risk now.

24. Tell a story.
When one of our clients took our new RXV234 back to the office, his IT manager at first refused to install it. Two days later he became an evangelist for it. Here’s why. 

25. Write from an unexpected perspective – for example, from the night cleaning crew or the daughter of someone who now gets to go home from the office at a reasonable hour.

One fairly conservative corporate client surprised me at the number of items on this list he became excited about trying. Remember, the goal is to wake up the reader from their slumber of disinterest and to get them paying attention. 

Unexpected language, suspense, mysteries, relevance and promises are just a few of the techniques that belong in your expanded bag of tricks. Try being different, informing and entertaining without giving offense, and you’ll not only awaken your prospect, but also re-energize your own excitement about your product.

Copyright 2011 Marcia Yudkin.  All rights reserved.

Learn to become a well-paid copywriter/marketing consultant.

Online Courses That May Interest You

Six Weeks to Masterful Copywriting

The Sales Letter Makeover Course

The Press Release Makeover Course

The Mighty Postcard Marketing Course

Create a Practical Marketing Plan

Fact Checking Made Easy

Marketing for Introverts


 

 
   
Inspired! by Marcia Yudkin
Publicity Ideas from Marcia Yudkin
Copywriting Techniques from Marcia Yudkin
Web Site Makeovers from Marcia Yudkin
 
© 1999 - 2016 Creative Ways  P.O. Box 305  Goshen MA 01032. 413-563-4134  Marcia Yudkin
Privacy policy: We never share your e-mail information. Period.
 
Follow Marcia on Twitter | YouTube
 
Free Newsletter | | Speaking | | Consulting | | Mentoring | | No Blog | | Affiliates