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Increase Your Marketing Savvy With These
Books, Reports, CDs & Courses
Home-Study Courses
Launch Your
Information Empire. Get
step-by-step guidance on developing a
family of products and services and a
system in which they bring you regular
income while you sleep. Transform
what you know into lucrative passive
revenue, more easily and quickly than
you might have imagined. Eleven
hours of instruction on 12 CDs, plus a
manual, four of Marcia Yudkin's most
popular copywriting and information
packaging reports and more. $995.00. Complete
details. ORDER
NOW.
Teleteach for
Profit. If you know anything other people don't, you can earn money teaching it by telephone. Learn the logistics, marketing methods and product development secrets that help you run a successful teleseminar program.
Eleven hours of instruction and case
studies on CDs, plus audio editing
software and my consulting help or
moderation of your first teleclass,
$795. Learn
more. ORDER
NOW.
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Web Site Marketing
Makeover Course. Dramatically
increase your earning power by learning
how to improve the clarity,
persuasiveness and usability of web
sites - your own or clients'. The
eye-opening, practical content of this
course enables you to add more services
to your current offerings or set out a
shingle as a web site improvement
specialist. $1,297. More
info. ORDER
NOW.
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Breaking Into
Print. Eager to see your
byline in magazines and earn money writing? This home-study
course for beginners teaches the basics of coming up with
saleable ideas, approaching editors with
article proposals, writing an acceptable
article and building your writing
career. Includes numerous short
assignments for personal feedback.
$295. Details.
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NOW.
Breaking into Major
Magazines. An advanced
home-study course on freelance writing
for magazines that teaches the skills
that separate those who can't earn more
than $100 per article from those who
earn big bucks writing for high- profile
magazines. Includes seven
assignments, personal feedback.
$295. Details.
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NOW.
Shipping
fees and return policy
Six Weeks to
Masterful Copywriting.
Discover the art of wowing
people into buying through the power of
well-chosen words. This home-study
course includes
assignments to practice on, with
"answers" from the instructor
and participants. Get on the fast
track to word wizardry!
"Highly recommended," says
Nick Usborne, publisher of Excess
Voice. $497.00. Full
description. ORDER
NOW.
The Mighty Postcard
Marketing Course. Use
low-cost postcards to generate leads,
build a reputation, bond with customers,
drum up sales from existing customers,
and more. Course includes the keys
to profitability with postcards as well
as many tips and success stories.
Four audio CDs plus a printed
illustrated manual, along with 30 days
of feedback on your strategy, copy and
design, $397.00. Details.
ORDER
NOW.
Law of Attraction
Marketing: The Mastermind
Collection. Attract ideal - not
"just okay" clients - without
chasing them. Hear perspectives on
the Law of Attraction from leading
marketers Joe Vitale (featured in
"The Secret"), Marty Marsh,
Marcia Yudkin, Andrea Conway, Jan
Stringer and Alan Hickman.
Provocative! Six audio CDs,
$147.00. Learn
more. ORDER
NOW.
Become a
More Productive Writer.
Lick procrastination and
writer's block permanently!
Get pages you like piling up by
balancing discipline and
inspiration, creating a writing
process that's unique to you,
and understanding when and how
to edit yourself.
"It's excellent." -
Sue Grafton. Four audio
CDs plus a printed summary of creativity
tips, $147.00.
More
info. ORDER
NOW.
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Paperback Books
6 Steps to Free Publicity,
3rd edition. Career Press. Earn major media attention without hiring a PR firm!
Step-by-step instruction and inspiration on winning your fifteen-plus minutes of fame and fortune. Newly updated with
the latest publicity examples and
techniques, including social media.
$15.99. More info.
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IT.
Web Site Marketing Makeover.
Top Floor Publishing. Before: Confused users leave your site. After: Satisfied users stay and do business. Learn how to turn a so-so web site into a magnificent marketing machine. Contains eight complete site makeovers as well as detailed guidelines for essential web site elements. $29.95.
More info. ORDER
IT. 
Persuading on Paper. Infinity Publishing. The basics of writing copy - and enough original advice to instruct those with experience, too. Learn to produce sales letters,
brochures, newsletters and press releases that fill your mailbox with orders and get your phone ringing off the hook.
$19.95. More info.
ORDER
IT.
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fees and return policy
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Internet Marketing for Less than
$500/Year, 2nd edition. Maximum Press. Don't spend a dime on Internet promotions until you read this idea-packed guide to creative, low-cost online promotional tactics! Learn how to create an online fan club, present special offers to your customer base, construct a web site that attracts inquiries, "schmooze" online and more. $29.95. ORDER
IT.
Smart Speaking. Co-author, Laurie Schloff. Plume/Penguin Books. Solutions for more than 100 common speaking problems and fears in a reader-friendly, entertaining format. Whether you'd like to be able to wow an audience, reduce your accent, get long-winded callers off the phone or stop rambling in conversation, you'll learn useful tips. $13.00.
ORDER
IT.
Freelance Writing for Magazines & Newspapers. HarperCollins Publishers. Classic how-to text featured by the Book of the Month Club and used in journalism classes nationwide. Learn to get your point of view into print. $12.00.
ORDER
IT.
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Special Reports - Downloadable
in PDF Format
All downloadable
reports carry a money-back guarantee if
you are not satisfied.
Secrets of Mouthwatering Marketing Copy. Having trouble persuading people to buy? More dramatic, credible and enticing wordsmithing does the trick. This report reveals hard-to-find principles from a master marketer's toolbox, including guidelines and checklists for offers, bullets and testimonials. Then you'll be set to sell, sell, sell! 90 pages, plus two free bonus reports; $95.00; PDF (Adobe Acrobat Reader) format. More info.
Excerpt.
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NOW.
Profiting from Booklets & Special Reports. Whether in print or digital form, practical information that solves an immediate problem can sell at prices way out of proportion to its size. Find out which formats have the highest perceived value, precisely how to create an information item to be printed or downloaded and what to do to market it. You may be sitting on content that could earn you a bundle sooner than you'd expect!
82 pages; $95.00; PDF (Adobe Acrobat Reader) format.
More info.
Excerpt.
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NOW.
132 Ways to Make You or Your Business Newsworthy. Say good-bye to boring product releases and say hello to a successful media blitz with these creative mind-ticklers. Discover 132 angles that earned other businesses press or broadcast coverage and could work for you too. Includes a sample successful press release and a directory of press release distribution services and media contact information sites. 18 pages;
$19.95; PDF (Adobe Acrobat Reader) format.
ORDER
NOW.
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73 Ways to Describe
a Widget: Never Be Brain Dead Again When
Having to Write Catalog Copy or Sales
Material. Overwhelmed by
the task of describing 17 (or 1,777)
products so they sound distinctive and
tantalizing? This how-to manual
and brainstorming guide comes to the
rescue, with the keys to effective
product descriptions for print or online
catalogs or sales pieces. 35 pages,
$29.95, in PDF (Adobe Acrobat Reader) format.
More info. ORDER
NOW.
Shorter:
Say It in Fewer Words. Eradicate
wordiness.
Learn how to get your point across in one page or how to satisfy a strict word
count for magazine or newsletter editors. Find out how to identify and cut repetition, eliminate excess
verbiage, make your point fast and convey a wealth of facts
in a small space. Includes four exercises to practice shortening techniques, then compare your more concise version with mine. My longwinded clients asked for this!
38 pages,
$29.95; PDF (Adobe Acrobat
Reader) format. More info. ORDER
NOW.
Convert Your Articles to News Releases.
Got an archive of articles? Convert them into press releases
for a three-pronged second round of business
visibility: a good shot at media
exposure; new readers for your
content; and increased web
traffic. Find out how to take general article
content, relate it to a trend, package
it as tips, connect it to an event or
tie in to the season. Then discuss
your chosen angle in a sizzling press release.
Includes four before-and-after examples
of this conversion.
31 pages in PDF (Adobe Acrobat Reader)
format, $29.95. More info. ORDER
NOW.
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Do-It-Yourself
SEO: 16 Simple Tweaks That Increase Search
Engine Traffic to Your Web Site. Frustrated by all the hard
work you've sunk into your site without
receiving an adequate payoff? You may have
overlooked some steps that help ensure the whole
project becomes profitable. Follow these
instructions step by step to make
changes that help pull more search
engine traffic to your site. 19
pages in PDF (Adobe Acrobat Reader)
format, $29.95. More
info. ORDER
NOW.
10 Steps to a Lucrative Lead-Generating Letter Campaign.
Learn step by step how to rustle up customers by sending out compelling, results-getting letters. First determine your target audience and locate a list of prospects, then craft an offer, and so on through polishing, proofreading and sending it out. Includes 10 sample letters and commentary on the different strategies they exemplify, from a variety of business-to-business and business-to consumer industries. 40 pages, $39.95, in PDF (Adobe Acrobat Reader) format.
More info.
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NOW.
Inspired! How to Be More Original, Insightful and Productive in Your Work. Strategies for heightened creativity, based on years of interviewing, testing and research. Learn how to tune into your intuition, set up your environment to facilitate insights, change your routines for improved productivity, put more pizzazz into your communication, engineer stress out of your life, and much more. 183 pages;
$39.95; PDF (Adobe Acrobat Reader) format.
More info.
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NOW.
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Marcia's Makeovers:
24 Press Releases Transformed from So-So to Sizzling. Learn how to do your own press release makeovers with this collection of
two dozen before-and-after samples and commentary. Discover how to distill your message so that it captures attention right away in a media gatekeeper's inbox. See how to bolster credibility and eliminate things that annoy editors and producers.
93 pages; $69.95; PDF (Adobe Acrobat Reader) format.
More info.
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NOW.
101
Ways to Turn Content into Money.
Completely updated in October 2008!
If you have expertise or written or recorded material, learn how you can reformat, reshape and resell your intellectual property many times over. Creative delivery
ideas include slicing and dicing your content into pieces, consulting on your expertise for Hollywood, signing up subscribers for it, selling condensed or translated versions, setting it up behind a password on the web and much more
- more than 100 ways, with examples and
how-to resources. 90 idea-packed pages;
$95.00; PDF (Adobe Acrobat Reader) format.
More info.
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NOW.
Sample
Marketing Plan for a Non-fiction Book. If
you're releasing a new non-fiction book or need ideas on
how to revive the fortunes of one that's been out for a
while, use this one-year, month-by-month marketing plan
as a model. Discover creative ways to
reach potential buyers as well
as a feasible timetable for
generating sustained attention
for a book. Tame all those "Should
I?'s" into
"To-do's"! 24
pages; $95.00; PDF (Adobe Acrobat
Reader) format. ORDER
NOW.
So You Want to Write a Book. A book by you from a major publisher is a hard-to-beat credibility booster, and a self-published volume can create lucrative extra income. Learn your publishing options, whether you need an agent and how to get one, how and why to write a book proposal and more. Adaptation of a seminar presented to more than 100 audiences throughout New England. 72 pages; includes sample successful proposal; $39.95; PDF (Adobe Acrobat Reader) format.
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NOW.
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