True or False? Test
Your Marketing Mastery
by Marcia Yudkin
How much do you know about
what works and what doesn't in attracting
business? For each statement below, decide
whether it's true or false. Click on
"T or F?" to check your answer.
1. If you've
created an effective mailing piece, you should
use it only once. T or F?
change your ads when you get tired of them. T or F?
average, people need to hear from you or about
you seven times before they respond. T or F?
4. You can
sustain a business long-term through publicity
alone. T or F?
5. Low prices
have universal appeal. T or F?
- Guidelines and Exercises for Practice
Learn how to get your point across in
one page or how to satisfy a strict word
count for magazine or newsletter
editors. Find out how to identify and
cut repetition, eliminate excess
verbiage, make your point fast and
convey a wealth of facts in a small
space. My longwinded clients asked for
this! Become more
introduce yourself by your occupational title
(dentist, consultant). T or F?
newsletters are usually worth the investment. T or F?
advertising to strangers is cheap and effective.
T or F?
"thank you" notes increases your
business. T or F?
10. Once you
have all the business you can handle, you should
stop marketing. T or F?
Copyright 2002 Marcia Yudkin.
All rights reserved.
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