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this week's Marketing
When I posted
a course review on a niche
learning site the other day, I
was startled, then pleased, to
see my name tagged as a "Top 500
Reviewer." I felt appreciated,
rewarded and interested in
moving up toward a "Top 100
Marketers call this feeling
Besides enabling customers to
earn a special badge, you can
ignite this sentiment by:
* Awarding points for
participation and posting names
of those with the highest
totals. Marketing Profs does
this in its Know-How Exchange.
* Inviting selected customers to
be part of a feedback panel. If
this truly is an inner-circle
opportunity, rather than a
marketing ploy, buyers are
flattered to be asked.
* Profiling loyal customers in
your newsletter or on your
website. Besides recognition,
it's publicity for them.
* Giving out unannounced,
private rewards. Some years
back, both Google and Amazon
sent me small gifts out of the
blue to thank me for my
* Dispensing privileges to fans,
such as a personal heads-up
about an upcoming new program,
an invitation to a launch party
or an exclusive
straight-to-the-top help phone
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Author, Home Office Know-How
"Your Marketing Minute always makes my Wednesday lunch break more
Where are The Marketing Minute archives?
Many of the past issues are now
in print. Five paperback collections of
Marketing Minute columns have
the entire series. The
books are also available on Kindle
as well as on Audible
as downloadable audiobooks.
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Shirley Hamill, Director of Events
Blue Zebra Event Management,
Shorter: Marcia's Mantras, a
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territory I've covered, that takes a
"It's intelligent, it's low-key, it only takes a 'minute' to read, and you'll be sure to take away something positive for your own marketing efforts from each issue."
Mark Brownlow, VP Research, Internet
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Applied Creativity, Inc.,
"Marcia, I marvel at your enthusiasm and energy. I've been a subscriber to the Marketing Minute for years; all your tips have been wonderful, but this week's tip on staying the course came at a particularly propitious time for me when my fees are being called into question. Thanks so much for your invaluable advice! I really needed it; it was like a shot in the arm from an angel at my side when I booted up this morning."
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[Six months later] "Your Marketing Minute continues to pack a good lesson, and it's always just a minute! I never say 'I'll read it later' because I know *even I* can get it in that short period. Thanks!"
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St. Paul, MN
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Co-author, Persuasion Engineering
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