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this week's Marketing
A Mental Obstacle
"I already know that."
I hate to hear this when I'm
trying to help someone tackle a
business challenge. To me, it's
the person placing their hands
over their ears. They're
unwilling to listen and
uninterested in exploring the
implications of an idea they may
have only superficially
In my own journey to mastery, I
have many times heard people
discuss something I believed I
had understood, only to realize
that now, because of the
repetition or because the others
were approaching things from a
different angle, I comprehended
the point at a much deeper
Practically everyone I know who
has become a thoughtful,
respected expert is relaxed
about repetition. They don't
mind reading a book in which 90
percent is familiar. Not only
can the fresh 10 percent nudge
their minds into valuable new
insights, the 90 percent that's
"already known" can shift their
An ancient Zen tale talks about
learners seeing mountains first
as mountains, then as
non-mountains and finally as
mountains again. Seeing the same
mountains as mountains again,
without the intervening stage,
can also involve a revelation.
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