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Here's this week's Marketing Minute...

Harness Job Envy

A brilliant example of packaging knowledge that I came across last week: The Writers' Police Academy. Run by former policing instructor Lee Lofland, this event brings authors into the world of cops and criminals through jail tours, mock fingerprinting and interrogations, blood spatter analysis and ride-alongs with local sheriffs.

Although the program is designed for writers, I'd guess
some people attend just to have an experience of what it's like to be a law-enforcement professional.

Similar puts-you-into-the-action programs include "mini-medical schools" for high schoolers or adults, baseball fantasy camps ($3500 and up) for those who never made it as a pitcher or right-fielder, rock-and-roll weeks for Jimi Hendrix wannabes, wine-making weekends at vineyards, ghosthunter school, chef-for-a-day parties and veterinary safaris.

Think your job is too mundane for such an immersion? Years ago I knew someone running a mail-order business whose most popular product was his "Day in the Life" video. It showed him opening the mail and fulfilling orders. Seriously!

If there's anything to watch or experience, you have a product or event opportunity.
 

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