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this week's Marketing
Liven Up Your Language
At the beginning of a seminar, I
asked participants to say which
vegetable they felt like that
day when they introduced
themselves. Later I asked them
to explain what it was about the
veggie that they felt described
My notes say I felt like celery:
crunchy, substantive and
Now doesn't that give you
something to chew on (so to
speak) about me?
Metaphors, where you compare one
thing to something else that
seems on the surface very
different, are a terrific way to
inject imagination into your
writing. They get the reader's
Asked to think up a fresh
metaphor, though, most people go
blank. The veggie game may help.
First focus on an idea you'd
like a metaphor for.
Then ask yourself, if it were a
vegetable, what would it be?
Repeat with categories like car,
food, movie, politician, weather
or tech device in place of
veggies. Answer quickly, writing
down whatever comes up.
Then go back through your
responses, noting which seem
promising. Elaborate on those as
I did with celery, above.
Finally, try one of the metaphor
ideas in your text.
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