Learn How to Market Yourself! Receive Marcia Yudkin's Free Marketing Minute by Email Every Wednesday
To subscribe to The Marketing Minute,
simply enter your email address below and click "Subscribe." Please be sure to confirm your request by responding to an immediate email.
The Marketing Minute arrives free in your e-mailbox every Wednesday, offering anecdotes, tips, perspective and solutions for getting the word out to your target market. It also includes
occasional subscriber-only offers and discounts.
As a bonus for subscribing, you'll receive a free copy of a special report, Publicity for Profit: A Practical, Shrewd PR Casebook, comprising 18 case studies describing how individuals, companies and nonprofit organizations used creative tactics to achieve valuable media coverage.
Please note that we never provide your email address to
third parties, we never send subscribers
additional promotional emails, and every issue includes a link with which you may unsubscribe.
Here's this week's Marketing
After reading a book on happiness that dwelled relentlessly
on trivial aspects of the topic, I got thinking about deep types
of unhappiness I sometimes detect when clients bemoan their
Syndrome #1 is blaming others for one's situation, believing
that one's story about what happened is hard fact when it is
only an interpretation of events. Many people prefer to
regard themselves as victims and refuse to consider an
A powerful question when you're unhappy: How am I
contributing to the situation? This can shift you from
misery, anger or despair to constructive actions.
Tendency #2 is comparing oneself to others. Since you can
always find someone who's richer or has more Facebook
"likes" than you do, this habit keeps you trapped in
Instead, ask what is going right? Your answer gives you
something unique and real to build on instead of grasping at
other people's mirages.
Pattern #3 is accepting conventional "shoulds" that don't
work for you.
With ingenuity and courage, you can rearrange expectations
your way. I hate unexpected phone calls, for example, and
have nearly eliminated them.
praise for The Marketing Minute
"I subscribe to a multitude of marketing newsletters, but yours is one of
the best on the market; providing good, useful, thought-provoking content."
OnGuard Software Solutions
"Thanks to your tips, my conference and event management business is going from strength to strength, and the ideas are flowing! I'm grateful for the inspiration and wonderful SENSE that you provide throughout the year."
Shirley Hamill, Director of Events
Blue Zebra Event Management,
Where are The Marketing Minute archives?
Many of the past issues are now
in print. Five paperback collections of
Marketing Minute columns are back from the printer. Order copies of
the entire series. The
books are also available on Kindle
as well as on Audible
as downloadable audiobooks.
More praise for the Marketing Minute
"Each Wednesday, I know I can invest about one minute to get a pithy, insightful and often fun-to-read marketing tip, that won't bog me down with attachments, must-connect-to links and other detritus that will slow my workflow. Very cool!"
Author, Home Office Know-How
"The Marketing Minute is the only
e-newsletter I always read. It's unique
in its short, readable and useful
Applied Creativity, Inc.
"Your Marketing Minute always makes my Wednesday lunch break more
Shorter: Marcia's Mantras, a
Courtesy of Twitter, you can
also now sign up for Marcia's
Mantras, a free marketing tip of the
day delivered each
morning. It's 140
characters or less, and provides
something that snaps, pops and
crackles with which to start
your day. Marcia's
Mantras on Twitter.
"The Marketing Minute offers a
useful tip in an easily digestible chunk
without all the usual 'In This Issue'
etc, etc, yada yada. I read it. I
think about it. Maybe I'll save it or
maybe I'll delete it. But I never fail
to read it first. Which is more than I
can say about almost all the other stuff
out there. Thank you."
Mike Harris, President
The Harris Institute
"Marcia, I marvel at your enthusiasm and energy. I've been a subscriber to the Marketing Minute for years; all your tips have been wonderful, but this week's tip on staying the course came at a particularly propitious time for me when my fees are being called into question. Thanks so much for your invaluable advice! I really needed it; it was like a shot in the arm from an angel at my side when I booted up this morning."
Valerie Sutter, President
The French Traveler
"I am impressed. And, with the
territory I've covered, that takes a
"The Marketing Minute is like a fine wine, unassuming but fruity. And a little is excellent - you want more, but know you shouldn't overdo it."
[Six months later] "Your Marketing Minute continues to pack a good lesson, and it's always just a minute! I never say 'I'll read it later' because I know *even I* can get it in that short period. Thanks!"
Webmaster, EMA, Inc.
St. Paul, MN
"Since the length of many newsletters is just too much, I find your 'minute' approach refreshing. More people need to separate the wheat from the chaff as you do."
Timothy J. Phelan
"It's intelligent, it's low-key, it only takes a 'minute' to read, and you'll be sure to take away something positive for your own marketing efforts from each issue."
Mark Brownlow, VP Research
Internet Business Forum, Inc.
"I absolutely enjoy the simplicity and precision of your Marketing Minute messages."
John La Valle
Co-author, Persuasion Engineering
To sign up for your free weekly marketing tip,
simply go back up to the top
of the page and enter your email
address where indicated.
Note that we never share your email information with third parties.