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this week's Marketing
While in the beginning stages of
planning a trip to Tibet, I
found a website geared to
adventurous travelers to that
faraway land. I filled out a
form to receive their "6
Essential Tibet Travel Tips."
When this report arrived, I
found it remarkably informative.
It explained why you should use
a Tibetan-owned travel agency,
which months to go and not to
go, sample itineraries for
different interests and time
frames, essential steps to avoid
getting altitude sickness, and
do's and don'ts for your Chinese
visa and Tibet permit.
Since then, I've received three
more emails from the
company, continuing to tell me
things I didn't know. Some of
the tips could literally make a
difference between life and
What a great example this is of
inspiring trust and extending a
hand to interested
To do likewise, rely on your
understanding of your audience
and what they need to know to
enjoy the experience and results
they're looking for.
Generalities don't cut it. Be
specific. Be surprising. And be
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Marketing Minute columns have
the entire series. The
books are also available on Kindle
as well as on Audible
as downloadable audiobooks.
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