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Here's this week's Marketing
Harness Job Envy
A brilliant example of packaging
knowledge that I came across
last week: The Writers' Police
Academy. Run by former policing
instructor Lee Lofland, this
event brings authors into the
world of cops and criminals
through jail tours, mock
interrogations, blood spatter
analysis and ride-alongs with
Although the program is designed
for writers, I'd guess
some people attend just to have
an experience of what it's like
to be a law-enforcement
programs include "mini-medical
schools" for high schoolers or
adults, baseball fantasy camps
($3500 and up) for those who
never made it as a pitcher or
weeks for Jimi Hendrix wannabes,
wine-making weekends at
vineyards, ghosthunter school,
chef-for-a-day parties and
Think your job is too mundane
for such an immersion? Years ago
I knew someone running a
mail-order business whose most
popular product was his "Day in
the Life" video. It showed him
opening the mail and fulfilling
If there's anything to watch or
experience, you have a product
or event opportunity.
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