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this week's Marketing
Develop the Nerve to Observe
In the book Mastermind: How to Think Like Sherlock
Holmes, psychologist Maria Konnikova describes the mental habits
that made Arthur Conan Doyle's fictional detective such a
fearsome problem solver.
Holmes paid close attention during interpersonal encounters
and at crime scenes. Whereas his sidekick Dr. Watson
blithely built unwarranted leaps into his descriptions,
Holmes assumed as little as possible in taking in
perceptions. Only when he had a firm grasp of the facts did
he set his powers of reasoning in motion.
Observation and attention serve you well when it comes to
product development, promotion, social media success and
more. According to Konnikova, Holmes deliberately
cultivated his perspicacity through two methods you too can
use for comparable insightfulness.
First, he practiced. Imagine the surge in results you'd
experience if you developed the habit of listening without
judgment at conferences, to customers and on airplanes,
as well as noticing exactly what others are doing that
catches on well.
Second, Holmes talked his cases through with Dr. Watson.
This helped him sort valid clues from misleading ones. Who
is your sounding board?
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