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this week's Marketing
The "Tell Me
Last month a little "end of the
news" blurb I read got me to say
out loud, "What??" and click
through to learn more.
Can you guess which of these
names for a new decluttering
method was featured in the
1. The KonMari Method
2. Four Box Cleaning
3. Junk Snowball Decluttering
4. Swedish Death Cleaning
It was number four. The other three names come across as
either obscure, mundane or mildly odd. But the
juxtaposition of "death" (extreme), "Swedish" (known but
unusual) and "cleaning" (everyday event) was
electrifying to me - dramatic
and unexpected. I had to find
out what it was.
Swedish Death Cleaning gets you
to cull through your
belongings and get rid of excess
using the premise of
shedding things now that no one
else would want after you're
gone. The method really does
come from Sweden, courtesy of
author Margareta Magnusson.
It's not easy to bestow a name
on techniques, events or
companies with that arresting
quality that still seems
appropriate and appealing once
you learn more. But why not try?
You can then announce your
offering with impact.
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Shorter: Marcia's Mantras, a
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