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Here's this week's Marketing Minute...

Risk and Reward

"Is it worth my time?"

I sometimes get this question from clients contemplating a marketing strategy they have never tried, such as creating an information product, mounting a telesummit or shooting a scripted promotional video. They're concerned about the
possibility of spending tens of hours trying to accomplish something that flops.

To some people, a flop means a failure and an irredeemable waste of time. If they can't find enough reassurance about this risk, they don't proceed. They retreat to what's familiar.

I see it differently. Yes, the initiative will involve an
outsized learning curve. Measured in dollars, the results could bring in less than minimum wage - or even a loss. But the possible reward includes much more than the initial effort succeeding.

To me, there's unquantifiable happiness in mastering
something new. I also feel a flop is no big deal. More
importantly, the initiative represents the chance to open a door behind which lies unimaginable further opportunities and rewards. You can't see or receive what's beyond the door until you venture through it.

Usually I decide to try. What about you?

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Applied Creativity, Inc., Seminole, Florida

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