Creative Marketing Solutions: Fresh, Effective Strategies for Attracting Clients and Customers from Marcia Yudkin
  Free Newsletter Consulting Coaching Products Seminars About Us Home
  Publicity Ideas InfoMarketing Site Review/Redesign Copywriting Get Published Affiliate Program
     
Publicity for Profit: 18 Case Studies of Media Coverage, yours free with a subscription to The Marketing Minute

Each Wednesday, receive a free tip on creative marketing
   Email address:

Your email address is kept private!

Learn how to become a marketing consultant in 10 weeks

Recommended resources

Contact us

 

 
 

Learn How to Market Yourself! Receive Marcia Yudkin's Free Marketing Minute by Email Every Wednesday

To subscribe to The Marketing Minute, simply enter your name and email address below and click "Subscribe."

Name
Email

The Marketing Minute arrives free in your e-mailbox every Wednesday, offering anecdotes, tips, perspective and solutions for getting the word out to your target market. It also includes occasional subscriber-only offers and discounts.

Please note that we never provide your email address to third parties, we never send subscribers additional promotional emails, and every issue includes a link with which you may unsubscribe.

Tweet This Page!




Here's this week's Marketing Minute...

Your Flawed Mental Measuring Stick

Years ago, a portrait photographer was having trouble making ends meet. Her Small Business Development Center mentor showed her the math: Her fees were too low. "But how can I charge more than I'd pay for a family portrait?" she objected.

It's a prevalent pitfall: Sticking a lid on prices because
of your own habits, which don't necessarily match others'. Holding yourself as the sole reference point can sabotage you. Instead, look for other evidence. Run tests.

The same goes for deciding which features to include in a product. What you adore shouldn't be the touchstone. A Colorado blogger called "Mr. Money Mustache" confesses he made this mistake when he renovated a house for resale in 2007 according to his taste for huge windows, exposed beams, welded steel and floor-to-ceiling stone tiles.

"Customers at the time were looking for Victorian-themed homes with enough bedrooms for their kids. They didn't care how many square feet of South-facing glass a house contained," he rues. It took eight years for the right buyer for that house to finally show up!

Unsolicited praise for The Marketing Minute

"Each Wednesday, I know I can invest about one minute to get a pithy, insightful and often fun-to-read marketing tip, that won't bog me down with attachments, must-connect-to links and other detritus that will slow my workflow. Very cool!"

- Jeff Zbar, Author, Home Office Know-How

"It's intelligent, it's low-key, it only takes a 'minute' to read, and you'll be sure to take away something positive for your own marketing efforts from each issue."

- Mark Brownlow, VP Research, Internet Business Forum

"Your Marketing Minute always makes my Wednesday lunch break more interesting."

- Mark Channen, Marketing Executive, Vacuumatic

Where are The Marketing Minute archives?
Many of the past issues are now in print.  Five paperback collections of Marketing Minute columns are back from the printer.  Order copies of the entire series.  The books are also available on Kindle and Nook, as well as on Audible as downloadable audiobooks.

More praise for the Marketing Minute

"I subscribe to a multitude of marketing newsletters, but yours is one of the best on the market; providing good, useful, thought-provoking content."

Chris Tabor
OnGuard Software Solutions
Birmingham, UK

"Since the length of many newsletters is just too much, I find your 'minute' approach refreshing. More people need to separate the wheat from the chaff as you do."

Timothy J. Phelan
brainegg.com inc.
Riverton, CT

Even Shorter: Marcia's Mantras, a Daily Nanozine
Courtesy of Twitter, you can also now sign up for Marcia's Mantras, a free marketing tip of the day delivered each morning.  It's 140 characters or less, and provides something that snaps, pops and crackles with which to start your day. Marcia's Mantras on Twitter.

"The Marketing Minute offers a useful tip in an easily digestible chunk without all the usual 'In This Issue' etc, etc, yada yada.  I read it. I think about it. Maybe I'll save it or maybe I'll delete it. But I never fail to read it first. Which is more than I can say about almost all the other stuff out there. Thank you."

Mike Harris, President
The Harris Institute

"Thanks to your tips, my conference and event management business is going from strength to strength, and the ideas are flowing! I'm grateful for the inspiration and wonderful SENSE that you provide throughout the year."

Shirley Hamill, Director of Events
Blue Zebra Event Management, Brighton, England

"Marcia, I marvel at your enthusiasm and energy. I've been a subscriber to the Marketing Minute for years; all your tips have been wonderful, but this week's tip on staying the course came at a particularly propitious time for me when my fees are being called into question. Thanks so much for your invaluable advice! I really needed it; it was like a shot in the arm from an angel at my side when I booted up this morning."

Valerie Sutter, President
The French Traveler

"The Marketing Minute is the only e-newsletter I always read. It's unique in its short, readable and useful content."

Alison Strickland
Applied Creativity, Inc., Seminole, Florida

"I am impressed. And, with the territory I've covered, that takes a lot."

David Geer
Geercom.com

"The Marketing Minute is like a fine wine, unassuming but fruity. And a little is excellent - you want more, but know you shouldn't overdo it."

[Six months later] "Your Marketing Minute continues to pack a good lesson, and it's always just a minute! I never say 'I'll read it later' because I know *even I* can get it in that short period. Thanks!"

Paul Borzo
Webmaster, EMA, Inc.
St. Paul, MN

"I absolutely enjoy the simplicity and precision of your Marketing Minute messages."

John La Valle
PureNLP.com
Co-author, Persuasion Engineering

Subscribe today!

To sign up for your free weekly marketing tip, simply go back up to the top of the page and enter your email address where indicated.

Note that we never share your email information with third parties.


 

 
   
Inspired! by Marcia Yudkin
Publicity Ideas from Marcia Yudkin
Copywriting Techniques from Marcia Yudkin
Web Site Makeovers from Marcia Yudkin
 
  1999 - Creative Ways - Marcia Yudkin.  Privacy policy:  We never share your e-mail information.  Period.