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this week's Marketing
'Tis the Season
If you're not in retail and you
spend most of your work time in
a cubicle or home office, you
may not give much thought to the
annual cycle of the calendar.
But maybe you should.
Seasonal references spice up any
Replacing solemnity and jargon
with light-hearted references to
weather, crops, holidays or
traditions wakes up customers
and injects fun and surprise
into your messages.
Where to do this? In subject
lines, special offers,
explanations in blog posts,
lead-ins for newsletter articles
- or just passing metaphors. Let
your creativity kick around the
falling leaves (which is an
example of what I'm talking
about, of course).
In October, for instance, you
could refer to sitting out in
the pumpkin patch; watching for
the first frost; darkness
falling earlier and earlier;
brisk morning runs; filling
bushel baskets with apples;
shopping for costumes with kids;
debating whether to give out
healthier treats this year on
Halloween; scary anything.
Worried that customers in
another hemisphere or climate
won't relate to your seasonal
allusion? Add just a little
context and you should be fine.
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