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Here's this week's Marketing Minute...

For a Successful Marketing Plan,
Timing Counts

Why bother with a marketing plan?

The most overlooked reason to create a marketing plan is to ensure that you not only do the right activities to take you to your goal but that you do them in the correct sequence. For example, you may need to start building a publicity platform and enlisting allies many months before you launch a new product or program.

Also, certain promotions need to be done at a certain time of year, for instance to jibe with trade shows, weather patterns or holidays. A new gadget for making stews would launch best to consumers in fall or winter, not spring, just as you should be prepared to pitch your procrastination program the week between Christmas and New Year's.

You also have to make sure to-do's are scheduled in a
feasible timetable. Too often I've seen a mad scramble to squeeze preparations into the final month, leaving much too much for the team to finish up.

There's a method and an art to scheduling and sequencing. Attention to timing leverages your efforts to produce the most gratifying outcome.

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