Learn How to Market Yourself! Receive Marcia Yudkin's Free Marketing Minute by Email Every Wednesday
To subscribe to The Marketing Minute,
simply enter your name and email address
below and click "Subscribe."
The Marketing Minute arrives free in your e-mailbox every Wednesday, offering anecdotes, tips, perspective and solutions for getting the word out to your target market. It also includes
occasional subscriber-only offers and discounts.
Please note that we never provide your email address to
third parties, we never send subscribers
additional promotional emails, and every issue includes a link with which you may unsubscribe.
this week's Marketing
Must You Have
on a marketing plan, my Small
Adviser asked for my USP (unique
selling proposition). I'm
stumped. Can you help?"
The person who asked this
question was startled by my
answer: If you have uniqueness,
good. If not, that's fine, too.
What's crucial is that you offer
value that customers want and
are willing to pay for.
Let's say you provide organic
lawn care. If people within your
service area value that and
don't mind paying what you
charge, you can easily have a
thriving business, even if 10 or
20 other companies also provide
organic lawn care. It's silly to
believe you must have an
additional angle to attract
customers. On the other hand,
you could be unique and
customerless if you were first
in your area to offer organic
lawn care and no one there
The same goes for a product.
Shopping online, I selected a
brand of pure olive oil soap
that was reasonably priced and
had good reviews. It had a cute
name but wasn't the only one of
Uniqueness is overrated.
praise for The Marketing Minute
"Each Wednesday, I know I can invest about one minute to get a pithy, insightful and often fun-to-read marketing tip, that won't bog me down with attachments, must-connect-to links and other detritus that will slow my workflow. Very cool!"
Author, Home Office Know-How
"Thanks to your tips, my conference and event management business is going from strength to strength, and the ideas are flowing! I'm grateful for the inspiration and wonderful SENSE that you provide throughout the year."
Shirley Hamill, Director of Events
Blue Zebra Event Management,
Where are The Marketing Minute archives?
Many of the past issues are now
in print. Five paperback collections of
Marketing Minute columns have
the entire series. The
books are also available on Kindle
as well as on Audible
as downloadable audiobooks.
More praise for the Marketing Minute
"I subscribe to a multitude of marketing newsletters, but yours is one of
the best on the market; providing good, useful, thought-provoking content."
OnGuard Software Solutions.
"Your Marketing Minute always makes my Wednesday lunch break more
Shorter: Marcia's Mantras, a
Courtesy of Twitter, you can
also now sign up for Marcia's
Mantras, a free marketing tip of the
day delivered each
morning. It's 140
characters or less, and provides
something that snaps, pops and
crackles with which to start
your day. Marcia's
Mantras on Twitter.
"The Marketing Minute offers a
useful tip in an easily digestible chunk
without all the usual 'In This Issue'
etc, etc, yada yada. I read it. I
think about it. Maybe I'll save it or
maybe I'll delete it. But I never fail
to read it first. Which is more than I
can say about almost all the other stuff
out there. Thank you."
- Mike Harris, President,
The Harris Institute
"Since the length of many newsletters is just too much, I find your 'minute' approach refreshing. More people need to separate the wheat from the chaff as you do."
Timothy J. Phelan,
"I am impressed. And, with the
territory I've covered, that takes a
"It's intelligent, it's low-key, it only takes a 'minute' to read, and you'll be sure to take away something positive for your own marketing efforts from each issue."
Mark Brownlow, VP Research, Internet
"The Marketing Minute is the only
e-newsletter I always read. It's unique
in its short, readable and useful
Applied Creativity, Inc.,
"Marcia, I marvel at your enthusiasm and energy. I've been a subscriber to the Marketing Minute for years; all your tips have been wonderful, but this week's tip on staying the course came at a particularly propitious time for me when my fees are being called into question. Thanks so much for your invaluable advice! I really needed it; it was like a shot in the arm from an angel at my side when I booted up this morning."
Valerie Sutter, President
The French Traveler
"The Marketing Minute is like a fine wine, unassuming but fruity. And a little is excellent - you want more, but know you shouldn't overdo it."
[Six months later] "Your Marketing Minute continues to pack a good lesson, and it's always just a minute! I never say 'I'll read it later' because I know *even I* can get it in that short period. Thanks!"
Webmaster, EMA, Inc.
St. Paul, MN
"I absolutely enjoy the simplicity and precision of your Marketing Minute messages."
John La Valle
Co-author, Persuasion Engineering
To sign up for your free weekly marketing tip,
simply go back up to the top
of the page and enter your email
address where indicated.
Note that we never share your email information with third parties.