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Here's this week's Marketing Minute...

Business Unhappiness

After reading a book on happiness that dwelled relentlessly on trivial aspects of the topic, I got thinking about deep types of unhappiness I sometimes detect when clients bemoan their marketing challenges.

Syndrome #1 is blaming others for one's situation, believing that one's story about what happened is hard fact when it is only an interpretation of events. Many people prefer to regard themselves as victims and refuse to consider an alternate perspective. 

A powerful question when you're unhappy: How am I 
contributing to the situation? This can shift you from 
misery, anger or despair to constructive actions.

Tendency #2 is comparing oneself to others. Since you can always find someone who's richer or has more Facebook "likes" than you do, this habit keeps you trapped in dissatisfaction.

Instead, ask what is going right? Your answer gives you something unique and real to build on instead of grasping at other people's mirages.

Pattern #3 is accepting conventional "shoulds" that don't work for you.

With ingenuity and courage, you can rearrange expectations your way. I hate unexpected phone calls, for example, and have nearly eliminated them. 

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