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this week's Marketing
Why Failure Is a Choice
All successful people have
failed in something.
The more failures you have,
the more you grow.
You can find thousands - perhaps
hundreds of thousands - of blog
posts touting one or more of the
above maxims, then arguing that
one should "celebrate failure."
Such opinion pieces always get
me scratching my head. I have
the same reaction when I hear a
colleague or client confess with
a sigh, "I failed." Why would
someone agree to label something
they did that didn't work out "a
Let's say you poured time and
energy into a marketing
initiative and no one responded.
Or you tried everything in a
long marketing plan and
no one responded.
It's natural to feel
disappointed and upset. But when
you consider the upshot
"failure," you are viewing
yourself as defeated by
circumstances. You have lopped a
stain onto your self-esteem that
you then need to recover from.
Instead, you can simply observe
what happened and go on to the
Failure does not simply bang you
on the head. You accept that
interpretation - or not.
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