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this week's Marketing
2018 Marketing Trends
This week I did a sweep of
articles on 2018 marketing
trends, so you don't have to.
Many observers highlighted
technological developments that
they predicted would grow more
relevant to marketing in the
coming year, including augmented
reality, voice search, automated
360-degree videos, live
streaming and publishing
directly on social media.
Between the lines, though, it's
clear that new techniques don't
necessarily make old ones
obsolete. Video is more and more
popular, but so are podcasting
and downloadable audio content.
Online marketing seems
incontestable in its reach, but
live, in-person events continue
to work well for many marketers.
And don't forget that old
stalwart, email, which
Georgetown University marketing
professor Neeru Paharia calls
"not the shiny new thing, but
the steady thing that actually
Few commentators mentioned
implications of the U.S. repeal
of net neutrality, perhaps
because no one has a clue what
its repercussions will be.
In my view, these fundamentals
continue to reign:
* Know your audience.
* Stand for something. Don't try
to please everyone.
* Track what works and what
doesn't for you, so you spend
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