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Here's this week's Marketing Minute...

Minimalist Marketing

These days, too many marketers who have something new to sell choose a Wordpress template whose looks they like, fit a couple of paragraphs here and there into that format, add a "Buy" button and consider their selling job done.

A skimpy pitch can generate sales when followers already feel bonded to the marketer from being on their list or having happily bought from them previously.

Rarely, however, are just a couple of paragraphs enough to sell something to strangers (or cautious followers) when the item costs more than $20. 

Often when I land on one of these minimalist sales pages after hunting down a company from a mention in an article, blog post or podcast, I can't even figure out precisely what the offering is. Missing too are how it's different from and better than similar items, what credentials its creator has, how the offering is going to improve my life or my business, and why I should trust I'll get my money's worth.

By not addressing such angles because of a belief that "less is more" or "less is enough," you lose out.

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