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Here's this week's Marketing
In today's world of rapid
change, you might assume you
should research like crazy
before making business decisions
According to business
performance coach Sue Rasmussen,
however, knowledge accounts for
only 5 percent or so of your
results. The other 95 percent
depends on the psychological
side of action - whether doubts,
resistance, fears or limiting
beliefs are stopping you from
moving forward or skewing the
impact of your strategies.
If negative thoughts, feelings
or sensations come up when you
imagine taking action, then the
information seeking is beside
the point, she says.
"Do you have a joyful feeling
while reading blogs,
newsletters and articles, or are
you hunting for the one more
piece of information that will
save the day? Most of the time,
we already know what's good for
us, but we hope it's not true or
that there's an easier way."
Imagine how much more you could
accomplish in less time if you
paused to ask yourself what you
already know you should do and
did it (or hired others to do
it) with a clear mind.
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Shirley Hamill, Director of Events
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"Marcia, I marvel at your enthusiasm and energy. I've been a subscriber to the Marketing Minute for years; all your tips have been wonderful, but this week's tip on staying the course came at a particularly propitious time for me when my fees are being called into question. Thanks so much for your invaluable advice! I really needed it; it was like a shot in the arm from an angel at my side when I booted up this morning."
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