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Here's this week's Marketing Minute...

Liven Up Your Language

At the beginning of a seminar, I asked participants to say which vegetable they felt like that day when they introduced themselves. Later I asked them to explain what it was about the veggie that they felt described them.

My notes say I felt like celery: crunchy, substantive and versatile.

Now doesn't that give you something to chew on (so to speak) about me?

Metaphors, where you compare one thing to something else that seems on the surface very different, are a terrific way to inject imagination into your writing. They get the reader's mind whirring.

Asked to think up a fresh metaphor, though, most people go blank. The veggie game may help.

First focus on an idea you'd like a metaphor for.

Then ask yourself, if it were a vegetable, what would it be?

Repeat with categories like car, food, movie, politician, weather or tech device in place of veggies. Answer quickly, writing down whatever comes up.

Then go back through your responses, noting which seem promising. Elaborate on those as I did with celery, above.

Finally, try one of the metaphor ideas in your text.
 

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