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Here's this week's Marketing
Have you heard the admonition,
from a coach or guru, to "stop
This popular self-help viewpoint
holds that you owe it to
yourself and the world to have
grand ambitions and to receive
acclaim for your
accomplishments. Anything less
is spineless giving in to fear.
I vehemently disagree with this
concept. To me, there's as much
honor in creating a sumptuous
meal for friends or a
breathtaking shrine in the woods
as in growing a chain of 50
restaurants. Excellence in a
small or private arena is as
worthy as fame - and maybe even
worthier when ego is less
Along these lines, the new book
Invisibles by David Zweig
professions like journalistic
interpretation and structural
engineering that offer
high-stakes challenges but no
glory. Society needs such
people, Zweig argues.
If you revel in getting things
right at the highest level
and savor your unsung mastery of
technological or aesthetic
quality, please shut your ears
to the theory that you're
selling yourself short and
suffering from a spiritual
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