Creative Marketing Solutions: Fresh, Effective Strategies for Attracting Clients and Customers from Marcia Yudkin
  Binge-Learn Courses Seminars Products Coaching About Home
     
FREE BOOK!
Receive a PDF copy of The Marketing Attitude with your free subscription to The Marketing Minute.
   Name:
   Email:

Your email address is kept private!

Learn how to become a marketing consultant in 10 weeks

Contact us

 

 
 

Marcia's Fast Free Course in Media Publicity

The article below is the second of seven articles that give you a quick, well-rounded introduction to the fundamentals of getting media coverage for yourself, your book, your business or your cause. After reading this piece, click on "NEXT" to read the next article in the series. START AT THE BEGINNING.

Temptation, Thy Name is Tips:  Get Publicity From Scrumptious Bits of Advice

by Marcia Yudkin 

Techies love them. 

Young and old technology haters love them. 

Best of all, editors love them. 

Tips - neatly packaged, numbered nuggets of advice - are always appealing to those whose job it is to fill up publications with entertaining and illuminating information. They can therefore represent a lucrative route to publicity for you or your organization.

The content of tips that earn you media coverage doesn't have to be original, exclusive or startling. You can offer up things most people in your position know. Their charm is mainly in the writing and packaging.

Start with an irresistible title, usually including a number, such as "Seven Steps to a Summer Without Bug Bites," "Four Secrets Real Estate Agents Don't Want Homebuyers to Know" or "11 Ways Not to Ingratiate Yourself to The Boss." Then brainstorm ideas and choose the best and second best and so on, until you have the number you'd chosen. 

Learn the basics of getting media coverage

Rewrite each item so that it begins with a brief phrase summarizing the idea, which might appear in boldface in a magazine or on the Web. For example, here's a crisp, properly formatted item #1 for the first-mentioned set of tips:

  1. Inform yourself. Ask about buggy seasons and areas before finalizing your vacation plans. For instance, some beaches are more mosquito-infested than others. Your first-choice time slot for a holiday might be black-fly season up at the lakes.

Improve Your Odds for Media Coverage
Discover how to generate dozens of ideas that reporters, broadcasters - and your prospective customers - love. Inject dynamism, relevance and surprise into your media pitches.

Learn how to distill your message so it captures attention right away, then bolster your credibility and eliminate factors that turn off editors and producers. Publicity success course.

Learn to create nonstop newsworthiness

Publicity success course

A good way to set up a tips press release is to sandwich the tips between a lead paragraph introducing the topic in a timely way and a final paragraph about your organization. Include the URL of your web site, where people can go for more information. If you have a longish set of tips, use the press release as a tease, presenting only a few of your items and specifying how readers can get the whole set, such as by calling, faxing on their office letterhead, sending an email request or visiting a certain web address.

Tips can help you generate product orders or client leads or targeted web traffic when you associate the tips with a new product, an ongoing service you provide or features at your web site. By mentioning a specific URL only in your press releases, your traffic logs will reveal which traffic arrived because of media publicity.

You can increase the timeliness and odds of getting tips published when you tie them to holidays, particularly minor ones. If you run a dieting program, why not gear some tips to recovering from Fourth of July picnic binges rather than Christmas dinners? Editors love tips the year round, but they love them most when they need a holiday tie-in and yours shows up.

Get Your Facts Straight,
Every Time

Editors love it when you pass in scrupulously checked, error-free articles. Learn to separate truth from rumor, get crucial dates and spellings right and be able to back up your assertions. Take the online fact checking course.


Fact Checking Course

Don't forget to post your tips at your web site. Make sure your text includes the phrases someone looking for advice on that topic would type into a search engine. Easy-to-read practical tips are some of the most popular pages on the Internet. The catchy title you slaved over will help attract search engine traffic, too!

Copyright 2003 Marcia Yudkin.  All rights reserved. NEXT ARTICLE.

Online Courses Related to Publicity

The Press Release Makeover Course

Deep Publicity

Marketing for Introverts

Create a Practical Marketing and Publicity Plan


 

 
   
Inspired! by Marcia Yudkin
Publicity Ideas from Marcia Yudkin
Copywriting Techniques from Marcia Yudkin
Web Site Makeovers from Marcia Yudkin
 
1999 - 2016 Creative Ways  P.O. Box 305  Goshen MA 01032. 413-563-4134  Marcia Yudkin
Privacy policy: We never share your e-mail information. Period.
 
Follow Marcia on Twitter | YouTube
 
Free Newsletter | | Speaking | | Consulting | | Mentoring | | No Blog | | Affiliates