A Niche Can Make You Rich
by Marcia Yudkin
Do you market to just about
anybody who might want to buy what you sell? If
so, you miss out on a dynamic that multiplies
profits when you market only to chiropractors,
pet stores, adoptive parents or real-estate
According to Richard Weylman,
author of Endless Prospects: 301 Tactics to
Reach Hard-to-Reach People, concentrating
your marketing efforts on a specific category of
people who interact with each other means that
whatever you do to make yourself known to those
in that niche has a heightened effect.
Having Trouble Persuading People to Buy? Problem Solved.
More dramatic, credible and enticing wordsmithing does the trick. Marcia Yudkin's most popular report reveals hard-to-find principles from a master marketer's toolbox, including guidelines and checklists for offers, bullets and testimonials. Then you'll be set to sell, sell, sell!
When you focus on one group of
people, you'll find it easier to land business
with them because you'll come to know their
quirks, preferences and lingo backwards and
forwards. By concentrating on the publications,
conferences and trade shows in just one
industry, you can build a reputation quickly, so
that prospects come to you instead of you
chasing after them. Likewise, word of mouth gets
going sooner and more powerfully within a niche
than in the world at large.
To select a promising
population segment or occupational group, use
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Mike Bayer, a PR specialist in
Laguna Beach, California, suggests the following
steps to achieve market penetration within your
Bayer, whose niche is public
relations for attorneys, says it takes an
average of three to five years to penetrate a
niche. Patient efforts are essential.
I should add that the advice
here falls into the category of "Do as I
say, not as I do." Instead of choosing a
niche in which to concentrate my efforts, I
enjoy working with an attorney in the morning, a
software firm in the afternoon, a holistic
practitioner another day and a publishing
company the next. On the whole, though, niche
marketers earn more than generalists. What's
Copyright 2005 Marcia Yudkin.
All rights reserved.
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