Increase Your Marketing Savvy With These
Books, Reports & Courses
Home-Study Courses
Breaking Into
Print. Eager to see your
byline in magazines and earn money writing? This home-study
course for beginners teaches the basics of coming up with
saleable ideas, approaching editors with
article proposals, writing an acceptable
article and building your writing
career. Includes numerous short
assignments for personal feedback.
$295.
Details.
ORDER
NOW.
Breaking into Major
Magazines. An advanced
home-study course on freelance writing
for magazines that teaches the skills
that separate those who can't earn more
than $100 per article from those who
earn big bucks writing for high- profile
magazines. Includes seven
assignments, personal feedback.
$295.
Details.
ORDER
NOW.
Law of Attraction
Marketing: The Mastermind
Collection. Attract ideal - not
"just okay" clients - without
chasing them. Hear perspectives on
the Law of Attraction from leading
marketers Joe Vitale (featured in
"The Secret"), Marty Marsh,
Marcia Yudkin, Andrea Conway, Jan
Stringer and Alan Hickman.
Provocative! Six audios, $95.
Learn
more. ORDER
NOW.
Become a
More Productive Writer.
Lick procrastination and
writer's block permanently!
Get pages you like piling up by
balancing discipline and
inspiration, creating a writing
process that's unique to you,
and understanding when and how
to edit yourself.
"It's excellent." -
Sue Grafton. Eight
half-hour audio lessons plus a PDF manual with creativity
tips, $95.
More
info. ORDER
NOW.
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Paperback
Anthologies
For
your convenience, these five
thematic collections of Marcia's
Marketing Minute columns are
available at Amazon.com in
paperback, for
the Kindle, for
the Nook and at Audible.com as
downloadable
audiobooks:
 
 
Order all five
volumes directly from Marcia for 25%
off.
And... Inspired! How to Be More Productive,
Insightful and Productive in Your Work.
Creative Ways Publishing. Learn
how to charge up your ingenuity and
enjoy a bounty of results. Discover your
unique keys to stress-free productivity,
boundless creativity and keener problem
solving.
ORDER
IT.
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Online Courses
Marketing for Introverts
- Do you hang back from marketing yourself
because what you're "supposed" to do feels
contrary to your personality? This video
course explains how to honor your natural
preferences and get the word out about
what you do. It's both informative and
empowering. $37.
Learn more or sign up.
Personal Branding for Introverts
- Four step-by-step lessons show you how to
brand or rebrand yourself so
you attract ideal customers while
highlighting your distinctive
strengths. Filled with
examples and explanations geared especially for
introverts. Video format, with
transcripts, handouts and supplementary audios.
$497.
Learn more or sign up.
Launch Your Information Empire - Create a
profitable system of products and services that
brings you long-term customers and
while-you-sleep income. Discover which
topics, target market, prices and offerings make
sense for you. Audio course with extensive
handouts, case studies and resources. $797.
Learn more or sign up.
Take
Your Business on the Road - Got a travel
dream you've put off while running your
business? In this video-on-demand course,
discover how to keep revenue flowing in while
you're at the beach, visiting far-flung family
or doing serious, long-term sightseeing. Avoid
money management and communication pitfalls.
Learn smart earning strategies that make your
travel legitimately tax-deductible. $37.
Learn more or sign up.
Create a Practical Company Marketing Plan
- Success becomes far easier when you know what
to do and when to do it. Gear up for success by
identifying both big-picture goals and specific
tactics to reach them. Then arrange them in a
feasible month-by-month action plan. Includes
online video-on-demand lessons, copious
handouts, supplementary audios and one-on-one
feedback. $497.
Learn more or sign up.
Teleteach for Profit - If you know
anything other people don't, you can earn money
teaching it by telephone. Learn the logistics,
marketing methods and product development
secrets that help you run a successful
teleseminar or webinar program. Eleven hours of
audio instruction and case studies, plus my consulting help or
moderation of your first teleclass, $497.
Learn more or sign up.
The
Mighty Postcard Marketing Course - Use
low-cost postcards to generate leads, build a
reputation, bond with customers, drum up sales
from existing customers, and more. Course
includes the keys to profitability with
postcards as well as many tips and success
stories. Five audio lessons plus an illustrated
course manual, delivered online for your
convenience, $197. Learn more or sign up.
Deep Publicity -
Discover how to generate dozens of ideas that reporters, broadcasters - and your prospective customers - love. Inject dynamism, relevance
and surprise into your media pitches.
Learn to distill your message so it captures attention right away, then bolster your credibility and eliminate factors that turn off editors and producers.
In-depth audio course, delivered online for your
convenience, $197. Learn more or sign up.
The
Sales Letter Makeover Course - Learn the crucial differences
between a letter or postcard that gets
tossed and one
that gets read and prompts action.
Study 20 before-and-after
examples with commentary, and use
them later as models. Course is in PDF
format, delivered online with instant access.
$97.
Learn more or sign up.
The Press Release Makeover Course - Master
the crucial distinctions
between a so-so news release and one
that gets you onto the airwaves or into
print. You get 24 before-and-after
transformations of news releases, with
commentary, to
study and use as models. Course is
in PDF format, delivered online with instant
access. $97.
Learn more or sign up.
Fact
Checking Made Easy - Enhance your
credibility as an author, entrepreneur or
blogger by knowing how to identify and correct
factual errors. The course consists of video
instruction that includes three complete
now-you-try-it exercises (and another partial
one) where you give fact checking a go and then
compare your findings with Marcia's answers and
analysis.
$37.
Learn more or sign up.
Renaming Your Business
- Before you spend time, energy and money on
renaming your company, nonprofit organization,
product, service or event, let this online
course show you how to determine whether your
reasons for a name change are valid. If yes,
follow a proven process for generating new names
and then selecting the most appropriate one.
Avoid expensive and embarrassing pitfalls! $37.
Learn more or sign up.
Brainstorming a Better Book Title
- This online video-on-demand course gives you
an effective title-finding process to follow and
over 150 analyzed examples that make the stakes
of this search very real. Discover how to avoid
titles that could cause problems for your book
and learn how to identify and select your best
options. $37.
Learn more or sign up.
Special Reports - Downloadable in PDF Format
All downloadable
reports carry a money-back guarantee if
you are not satisfied.
Marketing in
Tune With Your Personality: A Guide for
Introverts. If you consider
yourself an introvert, you may be in
despair because marketing just doesn't
feel right to you. This report
provides practical marketing suggestions
for eight distinct introvert personality
types and profiles of successful
marketers who dismiss conventional
promotional advice in favor of methods
that fit who they are. Also
appropriate for non-introverts with many
introverted clients. 39 pages,
$19.95, in PDF format.
More info.
ORDER NOW.
Jazzed With Pizzazz.
An advanced copywriting manual
detailing 20
techniques that inject just the right
amount of creative juice into your
marketing writing. Improve your
ability to attract attention and
stimulate sales online or offline after
studying the 200+ real-life examples
analyzed in this report. No one
else has ever compiled such a useful and
instructive resource for marketers!
41 pages, $39.95, in PDF format.
More info.
ORDER NOW.
73 Ways to Describe
a Widget: Never Be Brain Dead Again When
Having to Write Catalog Copy or Sales
Material. Overwhelmed by
the task of describing 17 (or 1,777)
products so they sound distinctive and
tantalizing? This how-to manual
and brainstorming guide comes to the
rescue, with the keys to effective
product descriptions for print or online
catalogs or sales pieces. 35 pages,
$39.95, in PDF format.
More info.
ORDER
NOW.
Shorter:
Say It in Fewer Words. Eradicate
wordiness!
Learn how to get your point across in one page or how to satisfy a strict word
count for magazine or newsletter editors. Find out how to identify and cut repetition, eliminate excess
verbiage, make your point fast and convey a wealth of facts
in a small space. Includes four exercises to practice shortening techniques, then compare your more concise version with mine. My longwinded clients asked for this!
38 pages,
$39.95; PDF format.
More info.
ORDER
NOW.
Not sure what to buy
or where to get started? Email
Marcia and describe your needs or
goals and she'll suggest what will help
most in your situation.
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