|
Learn How to Market Yourself! Receive Marcia Yudkin's Free Marketing Minute by Email Every Wednesday
To subscribe to The Marketing Minute,
simply enter your name and email address
below and click "Subscribe."
The Marketing Minute arrives free in your e-mailbox every Wednesday, offering anecdotes, tips, perspective and solutions for getting the word out to your target market. It also includes
occasional subscriber-only offers and discounts.
Please note that we never provide your email address to
third parties, we never send subscribers
additional promotional emails, and every issue includes a link with which you may unsubscribe. |

|




|
|
Here's
a recent Marketing
Minute...
To Fudge or Not to Fudge
At a language-learning site I often visit, an entrepreneur
was trying to defend the marketing pitch for his purportedly
fantastic new app. He danced and pranced at length to
explain how "Learn 80% of Chinese in 3 months" could be
true.
A consensus emerged among long-time members of the site that
at best, the slogan was highly misleading and at worst,
nonsensical hype. One critique demonstrated why 80 percent
comprehension in language learning is actually poor. For
instance:
"That's two out of every ten _____ that are _____."
It's the 20 percent missing words there that indicate the
real meaning, the critic said, and if that's as far as
you've gotten, you're barely out of the gate. You're not
amazingly near the finish line at all.
My takeaway: If you need paragraph after paragraph of
convoluted reasoning to explain how your marketing slogan is
true, you're being unfair to prospective customers. If you
know in your heart of hearts that your promises take
advantage of hopeful, naive individuals, pause. Reconsider.
With a great product or service, after all, you don't need
to hoodwink people.
Unsolicited
praise for The Marketing Minute
"Each Wednesday, I know I can invest about one minute to get a pithy, insightful and often fun-to-read marketing tip, that won't bog me down with attachments, must-connect-to links and other detritus that will slow my workflow. Very cool!"
-
Jeff Zbar,
Author, Home Office Know-How
"Vale la pena suscribirse al newsletter
semanal de Marcia Yudkin 'The Marketing
Minute' en el que, en un minuto, puedes
obtener reflexiones valiosas orientadas
a mejorar la efectividad de tus
actividades de marketing y comunicación."
- La Vanguardia newspaper,
Barcelona, Spain
|
Where are The Marketing Minute archives?
Many of the past issues are now
in print. Five paperback collections of
Marketing Minute columns have
been published.
Order copies
of
the entire series. The
books are also available on Kindle
and Nook,
as well as on Audible
as downloadable audiobooks. |
More praise for the Marketing Minute
"The Marketing Minute is the only
e-newsletter I always read. It's unique
in its short, readable and useful
content."
Alison Strickland
Applied Creativity, Inc.,
Seminole, Florida
"Thanks to your tips, my conference and event management business is going from strength to strength, and the ideas are flowing! I'm grateful for the inspiration and wonderful SENSE that you provide throughout the year."
Shirley Hamill, Director of Events
Blue Zebra Event Management,
Brighton, England
"I subscribe to a multitude of marketing newsletters, but yours is one of
the best on the market; providing good, useful, thought-provoking content."
Chris Tabor,
OnGuard Software Solutions,
Birmingham, UK
Even
Shorter: Marcia's Mantras, a
Daily Nanozine
Courtesy of Twitter, you can
also now sign up for Marcia's
Mantras, a free marketing tip of the
day delivered each
morning. It's 140
characters or less, and provides
something that snaps, pops and
crackles with which to start
your day. Marcia's
Mantras on Twitter.
|
"I am impressed. And, with the
territory I've covered, that takes a
lot."
David Geer,
Geercom.com
"The Marketing Minute offers a
useful tip in an easily digestible chunk
without all the usual 'In This Issue'
etc, etc, yada yada. I read it. I
think about it. Maybe I'll save it or
maybe I'll delete it. But I never fail
to read it first. Which is more than I
can say about almost all the other stuff
out there. Thank you."
- Mike Harris, President,
The Harris Institute
"It's intelligent, it's low-key, it only takes a 'minute' to read, and you'll be sure to take away something positive for your own marketing efforts from each issue."
-
Mark Brownlow, VP Research, Internet
Business Forum
"Your Marketing Minute always makes my Wednesday lunch break more
interesting."
- Mark Channen,
Marketing Executive,
Vacuumatic
"Since the length of many newsletters is just too much, I find your 'minute' approach refreshing. More people need to separate the wheat from the chaff as you do."
-
Timothy J. Phelan,
brainegg.com inc.,
Riverton, CT
"Marcia, I marvel at your enthusiasm and energy. I've been a subscriber to the Marketing Minute for years; all your tips have been wonderful, but this week's tip on staying the course came at a particularly propitious time for me when my fees are being called into question. Thanks so much for your invaluable advice! I really needed it; it was like a shot in the arm from an angel at my side when I booted up this morning."
Valerie Sutter, President
The French Traveler
"The Marketing Minute is like a fine wine, unassuming but fruity. And a little is excellent - you want more, but know you shouldn't overdo it."
[Six months later] "Your Marketing Minute continues to pack a good lesson, and it's always just a minute! I never say 'I'll read it later' because I know *even I* can get it in that short period. Thanks!"
Paul Borzo
Webmaster, EMA, Inc.
St. Paul, MN
"I absolutely enjoy the simplicity and precision of your Marketing Minute messages."
John La Valle
PureNLP.com
Co-author, Persuasion Engineering
Subscribe today!
To sign up for your free weekly marketing tip,
simply go back up to the top
of the page and enter your email
address where indicated.
Note that we never share your email information with third parties.
|