Learn How to Market Yourself! Receive Marcia Yudkin's Free Marketing Minute by Email Every Wednesday
To subscribe to The Marketing Minute,
simply enter your name and email address
below and click "Subscribe."
The Marketing Minute arrives free in your e-mailbox every Wednesday, offering anecdotes, tips, perspective and solutions for getting the word out to your target market. It also includes
occasional subscriber-only offers and discounts.
Please note that we never provide your email address to
third parties, we never send subscribers
additional promotional emails, and every issue includes a link with which you may unsubscribe.
this week's Marketing
Respect Word Connotations
"If you want to sell books, you
must have a cartel," writes a
blogger who then links to a
writing and marketing course for
authors that includes "cartel"
in its name.
What an unfortunate word choice!
Ask anyone in North America what
"cartel" evokes, and they'll say
something like "Colombian drug
Why do people ignore such
1)They're uninformed. Someone
calling himself "the Grand
Poobah of Publicity" may not
have realized that "poobah,"
from the comic opera "The
Mikado," refers to someone with
an inflated sense of
2)They want to stand out by
choosing an unusual word. In
this category are many who are
tired of the word "famous" and
market "notoriety" instead, even
though the latter means
developing a negative
3)They feel that through their
force of intelligence and will,
they can single-handedly
associations in the language.
Anyone in this group needs to
read (or reread) Chapter 6 of
Lewis Carroll's Through the
Looking Glass, where Alice
resists Humpty Dumpty's
delusional claim that words mean
what he decides they mean. I'm
with Alice on that!
praise for The Marketing Minute
"Each Wednesday, I know I can invest about one minute to get a pithy, insightful and often fun-to-read marketing tip, that won't bog me down with attachments, must-connect-to links and other detritus that will slow my workflow. Very cool!"
Author, Home Office Know-How
"Vale la pena suscribirse al newsletter
semanal de Marcia Yudkin 'The Marketing
Minute' en el que, en un minuto, puedes
obtener reflexiones valiosas orientadas
a mejorar la efectividad de tus
actividades de marketing y comunicación."
- La Vanguardia newspaper,
Where are The Marketing Minute archives?
Many of the past issues are now
in print. Five paperback collections of
Marketing Minute columns have
the entire series. The
books are also available on Kindle
as well as on Audible
as downloadable audiobooks.
More praise for the Marketing Minute
"The Marketing Minute is the only
e-newsletter I always read. It's unique
in its short, readable and useful
Applied Creativity, Inc.,
"Thanks to your tips, my conference and event management business is going from strength to strength, and the ideas are flowing! I'm grateful for the inspiration and wonderful SENSE that you provide throughout the year."
Shirley Hamill, Director of Events
Blue Zebra Event Management,
"I subscribe to a multitude of marketing newsletters, but yours is one of
the best on the market; providing good, useful, thought-provoking content."
OnGuard Software Solutions,
Shorter: Marcia's Mantras, a
Courtesy of Twitter, you can
also now sign up for Marcia's
Mantras, a free marketing tip of the
day delivered each
morning. It's 140
characters or less, and provides
something that snaps, pops and
crackles with which to start
your day. Marcia's
Mantras on Twitter.
"I am impressed. And, with the
territory I've covered, that takes a
"The Marketing Minute offers a
useful tip in an easily digestible chunk
without all the usual 'In This Issue'
etc, etc, yada yada. I read it. I
think about it. Maybe I'll save it or
maybe I'll delete it. But I never fail
to read it first. Which is more than I
can say about almost all the other stuff
out there. Thank you."
- Mike Harris, President,
The Harris Institute
"It's intelligent, it's low-key, it only takes a 'minute' to read, and you'll be sure to take away something positive for your own marketing efforts from each issue."
Mark Brownlow, VP Research, Internet
"Your Marketing Minute always makes my Wednesday lunch break more
- Mark Channen,
"Since the length of many newsletters is just too much, I find your 'minute' approach refreshing. More people need to separate the wheat from the chaff as you do."
Timothy J. Phelan,
"Marcia, I marvel at your enthusiasm and energy. I've been a subscriber to the Marketing Minute for years; all your tips have been wonderful, but this week's tip on staying the course came at a particularly propitious time for me when my fees are being called into question. Thanks so much for your invaluable advice! I really needed it; it was like a shot in the arm from an angel at my side when I booted up this morning."
Valerie Sutter, President
The French Traveler
"The Marketing Minute is like a fine wine, unassuming but fruity. And a little is excellent - you want more, but know you shouldn't overdo it."
[Six months later] "Your Marketing Minute continues to pack a good lesson, and it's always just a minute! I never say 'I'll read it later' because I know *even I* can get it in that short period. Thanks!"
Webmaster, EMA, Inc.
St. Paul, MN
"I absolutely enjoy the simplicity and precision of your Marketing Minute messages."
John La Valle
Co-author, Persuasion Engineering
To sign up for your free weekly marketing tip,
simply go back up to the top
of the page and enter your email
address where indicated.
Note that we never share your email information with third parties.