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Learn How to Market Yourself! Receive Marcia Yudkin's Free Marketing Minute by Email Every Wednesday
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Here's
a recent Marketing
Minute...
The "Grow or Die" Fallacy
"Experts tell me I can become more successful - higher-profile and wealthier - only by hiring others to do the work
I enjoy," a client told me. "I'll be a failure if I
continue providing my service. Do you agree?"
I most definitely do not agree.
First, only you get to decide what counts as success for
you. Bigger isn't necessarily better, and small isn't
inherently contemptible.
Second, your career should make you happy. Some people like
managing other people, while others prefer being responsible
only for themselves. If you fall into the latter camp, give
yourself permission to keep taking pleasure in what you're
good at and what your clients appreciate from you.
Third, it's false that going without employees puts a
ceiling on your income. I've seen some colleagues earn mid-six or even seven figures (Alan Weiss, e.g.) as solo
operators. They do it by achieving and leveraging either
fame or rare, in-demand expertise.
In my own case, I'm living a lifestyle where I couldn't
possibly be much happier. Yet in 38 years, the number of
times I've paid a salary to anyone is zero.
Unsolicited
praise for The Marketing Minute
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-
Jeff Zbar,
Author, Home Office Know-How
"Vale la pena suscribirse al newsletter
semanal de Marcia Yudkin 'The Marketing
Minute' en el que, en un minuto, puedes
obtener reflexiones valiosas orientadas
a mejorar la efectividad de tus
actividades de marketing y comunicación."
- La Vanguardia newspaper,
Barcelona, Spain
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More praise for the Marketing Minute
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in its short, readable and useful
content."
Alison Strickland
Applied Creativity, Inc.,
Seminole, Florida
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Shirley Hamill, Director of Events
Blue Zebra Event Management,
Brighton, England
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Chris Tabor,
OnGuard Software Solutions,
Birmingham, UK
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Even
Shorter: Marcia's Mantras, a
Daily Nanozine
Courtesy of Twitter, you can
also now sign up for Marcia's
Mantras, a free marketing tip of the
day delivered each
morning. It's 140
characters or less, and provides
something that snaps, pops and
crackles with which to start
your day. Marcia's
Mantras on Twitter.
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lot."
David Geer,
Geercom.com
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think about it. Maybe I'll save it or
maybe I'll delete it. But I never fail
to read it first. Which is more than I
can say about almost all the other stuff
out there. Thank you."
- Mike Harris, President,
The Harris Institute
"It's intelligent, it's low-key, it only takes a 'minute' to read, and you'll be sure to take away something positive for your own marketing efforts from each issue."
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Mark Brownlow, VP Research, Internet
Business Forum
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interesting."
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Marketing Executive,
Vacuumatic
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Timothy J. Phelan,
brainegg.com inc.,
Riverton, CT
"Marcia, I marvel at your enthusiasm and energy. I've been a subscriber to the Marketing Minute for years; all your tips have been wonderful, but this week's tip on staying the course came at a particularly propitious time for me when my fees are being called into question. Thanks so much for your invaluable advice! I really needed it; it was like a shot in the arm from an angel at my side when I booted up this morning."
Valerie Sutter, President
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[Six months later] "Your Marketing Minute continues to pack a good lesson, and it's always just a minute! I never say 'I'll read it later' because I know *even I* can get it in that short period. Thanks!"
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Webmaster, EMA, Inc.
St. Paul, MN
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PureNLP.com
Co-author, Persuasion Engineering
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