Spruce Up Boring Product/Service
With Variety, Voice and Verve
Sigh. You have another
17 product descriptions to go for your website
or catalog. You realize the reader was
yawning long ago, and you're going to scream for
not knowing how to avoid making every
widget sound the same.
To the rescue! No matter how prosaic the item, no matter how similar it is
to other items, ingenuity can make it stand up and wave
"Buy me!" to a shopper. Try adding why the
product sells steadily, what inspired it, what
it goes well with or how the user feels while
using it. Paint a scenario where it would
save the day. Or spotlight its star
For tips and
techniques, order 73 Ways to Describe a
Widget, a PDF download, for $39.95.
In addition, catalog writing
personality. Technically, this element is
called voice, and it's what unifies the
descriptions at a web site or in a catalog so
that they have a corporate identity.
there's a tight match between the writing voice
and the customers' interests and needs, the
shopper feels the company is speaking directly
to them, and that they're looking at the kind of
widgets they'd most like to buy.
For example, here's a sample
sentence from a catalog called The Territory
logical and muy guapa, Keen's huarache
overhaul was done with the global wanderer in
That prose has a kind of
masculine romance about it. But a catalog
or web site's voice could be efficient,
technical, playful, practical, compassionate,
soulful... There are countless
Whatever the voice chosen, it
must be consistent throughout the catalog or web
site, or prospective customers get confused.
GET UNSTUCK NOW.
Never Suffer From
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"Ever had to write copy for 20 very
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Ever try to come up with a unique selling
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I love the format: Easy to read, no
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will never struggle with how to describe
anything again." - Karon Thackston,
Writing Effective Catalog Copy or Web Copy
Can Be Fun!
Marcia Yudkin's manual, 73 Ways to Describe a
Widget: Never Be Brain Dead Again When
Having to Write Catalog Copy or Sales Material, provides
detailed guidance and copious examples for the
process of writing persuasive product
"73 Ways To Describe a Widget
is a 'cheat sheet'
for copywriters who are out of
ideas." - Bob Bly, Author, The
Copywriter's Handbook and a zillion
This meaty, 35-page PDF
resource is something you'll want to print out,
highlight, annotate and keep by your side as you
practice beating catalog deadlines and topping
previous sales records. This is
instruction you won't find anywhere else - not
even in a $399 course on catalog writing that
claims to be comprehensive!
It's just as helpful if can't
fathom how to make just one product sound
Settles Your Nerves
and Helps You Captivate Readers
"Writing a short, seemingly
simple product description or marketing
piece can be surprisingly difficult.
Creating an effective, meaty marketing
message using only a few words can be
nerve-wracking. I may have read
every book on catalog copywriting in
existence, but 73 Ways to Describe a
Widget is the one I'll be referring to
again and again. It offers 73+
ways to help eliminate the fumbling around
in the dark for the right approach, and
provides good pointers for actually
writing the copy. This concise,
interesting read has everything I need for
a good brainstorm!" - Heidi Tran,
your copy of 73 Ways to Describe a
Widget: Never Be Brain Dead Again When
Having to Write Catalog Copy or Sales Material for
As with all downloadable
materials for sale from this web site, your
satisfaction is guaranteed. If you don't
find the material useful, simply request and
receive a refund.
Marcia's Manual Saved
Me So Much Time
"73 Ways To Describe a Widget is an
absolute goldmine crammed full of really
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emotion, eliminate every objection,
knock out the competition, and produce
an massive abundance of sales that just
wouldn't have been possible beforehand.
Grab this and Marcia's other books as
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watch your response rates and income go
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