Learn to Play With Words... Profitably
Techniques That Tilt Readers
Words can convey messages and
persuade without much sass or sparkle.
But words can also prance
across the page and ignite the imagination of a
Learn to put a smile (and
never a snort) on the face of your reader as you
describe a product, service, event or
experience, slowing them down to pause and
consider what you're selling, instead of
instincts on what works and why with my
discussion of 20 creative wordsmithing tactics
and commentary on more than 200
ripped-from-the-Internet examples. Whether you've always loved to
play with words or you've feared tossing any
creative pebble into your prose, "Jazzed With
Pizzazz" is for you.
"Jazzed With Pizzazz" (a PDF report) for
I'm Marcia Yudkin, a word
fanatic from childhood who grew up to notice and
collect samples of creative language used in the
world of commerce. It's my pleasure to
share what I've observed and learned about this
with aspiring as well as accomplished marketers.
There's no other copywriting
resource like this. (I've looked.)
You learn loads when you see how smart,
inventive business writers have pitched everything from
food to anti-surveillance services - and how
clumsy wordwrights have botched the process.
Among the valuable pointers
discussed in this one-of-a-kind resource:
Each principle comes with one,
two, three or more examples so you can see it
used in reference to actual products or
services. For instance:
"You don’t need to lose your voice and your
values on the way to the bank."
"Gear should be tougher on the cold—and
easier on the planet."
Marketing were a Hamburger, Copywriting
would be the Bread.”
Did you notice
that one or two of those snippets were elegant
and one or two of them confusing and clunky?
And do you know why? And do you know how
to create worthwhile exemplars of your own?
You'll feel confident about all that after
reading "Jazzed With Pizzazz."
the PDF report for $39.95 now.
Want Even Greater Mastery?
"Jazzed With Pizzazz," the PDF
report, is included as a complimentary bonus
item in my on-demand video course of the same
name. For $97, experience an interactive
journey as I explain on video the same 20 techniques with more than 200 totally different
examples. At the end, you'll test yourself
(with my answers and commentary) to see how well
you understand the principles discussed.
After viewing the online
course and studying the PDF report that comes
with the course, you'll have
encountered well over 400 real-world examples of
creative copywriting -
some excellent, a few so-so and others terrible.
for the video course.
Other copywriting teachers
make your brain work hard with ancient Greek
terms for the techniques like
metonymy, pleonasm and hypophora.
Or they leave you scratching your head to
understand how to market your underwater pens or
mindfulness app by following highbrow
examples from poets and novelists.
In both my report and my
video course, the passages analyzed come from
contemporary marketers, promoting everything
from jackets and gift boxes to diet plans and
adventure tours. More than a hundred hours
of searching, spread out over years, built my
collection of teach-worthy examples. All
are analyzed unsparingly and helpfully, without
To recap, you can buy just the
written report for $39.95, or the online course
(which includes that report) for $97. You
know your learning style best, but I would
want the advantage of double the examples and
double the insight!
Enroll in the
Get just the PDF