Creative Marketing Solutions: Fresh, Effective Strategies for Attracting Clients and Customers from Marcia Yudkin
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Sample Business Bio Makeover
"Before" Version

Your business bio should not only offer a story that makes it clear what makes you qualified to do what you do, but should also be consistent with the way you position your products or services affordable, moderately priced or high-end.  Denise O'Berry's bio, below, seemed acceptable to me at first.

The "Before" Version

Denise O'Berry, owner of The Small Business Edge, helps ambitious business owners find ways to grow their business with less effort. Denise has a knack for helping people determine how they can get more with less by focusing and refining their business strategy and processes.

Denise is an accomplished speaker and presenter. In addition to being a small business owner, her background includes 20+ years in the corporate environment in the telecommunications and information technology industries. She currently serves on the boards of Tampa Bay Sales Professionals, greater Tampa Chamber Northwest Area Council, and the Carrollwood Area Business Association.

#  #

From the above, what profile would you draw of Denise O'Berry's target market?  She told me her ideal clients owned business with annual revenues of $250,000 to $2 million with up to 10 employees.  When you have analyzed her bio and pinpointed some aspects of it that might need to be changed, see my revised version.

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