Sample Business Bio Makeover
"Before" Version
Your business bio
should not only offer a story that makes it
clear what makes you qualified to do what you
do, but should also be consistent with the way
you position your products or services —
affordable, moderately priced or high-end.
Denise O'Berry's bio, below, seemed acceptable
to me at first.
The "Before" Version
Denise O'Berry, owner of The
Small Business Edge, helps ambitious business
owners find ways to grow their business with
less effort. Denise has a knack for helping
people determine how they can get more with less
by focusing and refining their business strategy
and processes.
Denise is an accomplished
speaker and presenter. In addition to being a
small business owner, her background includes
20+ years in the corporate environment in the
telecommunications and information technology
industries. She currently serves on the boards
of Tampa Bay Sales Professionals, greater Tampa
Chamber Northwest Area Council, and the
Carrollwood Area Business Association.
#
#
From the above, what profile
would you draw of Denise O'Berry's target
market? She told me her ideal clients
owned business with annual revenues of $250,000
to $2 million with up to 10 employees.
When you have analyzed her bio and pinpointed
some aspects of it that might need to be
changed, see my revised
version.
Copyright 2000 Marcia Yudkin.
All rights reserved.
|
