Collected Wisdom From the Author of the Marketing Minute
Create a Stellar Reputation and Grow Sales

For Your Marketing, Identify What to Do, Why and How 

Whether you're promoting your own business or an organization you help direct, the hardest parts of marketing are knowing what to do and keeping everything in perspective.

• You want to do what works, except what might jeopardize the trust placed in you by customers and colleagues.

• You value using emerging ways to capture attention, while continuing to apply time-tested marketing principles.

• Your planning of what to do and how to do it always has to be grounded in solid reasoning for that plan.

(Click on each cover to view a table of contents for that book.)

Know what you're doing and stay on keel with a unique new learning tool:  Marcia Yudkin's Marketing Insight Guides, a library of five paperback books and 10 audio recordings that explain how to plan and execute marketing success.

New: The books are also available for Kindle, for Nook and as Audible audiobooks.

Gain confidence and a competitive edge

Improve your marketing savvy with a set of five autographed paperbacks book and ten audio CDs on these marketing themes:

I. Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice, or Nonprofit Organization

II. Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales 

III. Strategic Marketing: Insights on Setting Smart Directions for Your Business

IV. Publicity Tactics: Insights on Creating Lucrative Media Buzz

V. The Marketing Attitude: Insights That Help You Build a Worthy Business 

Each batch of accompanying CDs provides recordings of the same columns.  In essence, they're the audiobook of the paperback.

You'll find that listening to marketing commentary strikes you differently and sparks ideas you might not get from reading - and vice versa.  Whether you're listening or reading, make sure you have a notebook or recorder handy to take notes on your insights and what you'd now like to do differently. 

With all this marketing inspiration in your permanent library, you'll never be at a loss for options when you must launch a new campaign or fix a project that isn't delivering results.

Praise for the Books:

Here's what three of Marcia's distinguished colleagues wrote after seeing advance copies of the first volume in the series:

"Marketing insights come fast and furious in Persuading People to Buy. If you want to peek inside the minds of buyers, motivate them to buy what you offer, and think of new ways to tempt them, this is the book for you." 
- Mike Schultz, President of RAIN Group, Co-Author of Professional Services Marketing

"In almost 20 years as a business and marketing columnist, I've yet to encounter anyone with more know-how of what it really takes to transform strangers into prospects, customers and brand loyalists. Marcia Yudkin's M.O. is moxie delivered in bite-sized bits and in terms everyone can understand - and put to immediate use. One handy book with Marcia's years of wisdom is well worth the investment." 
- Jeff Zbar, Founder, ChiefHomeOfficer.com, U.S. Small Business Administration 2001 Small Business Journalist of the Year

"Marcia Yudkin tells great stories that seamlessly teach and tell - the sign of a great marketer. You'll learn a lot from both her style and content if you follow her lead." 
- Susan Harrow, CEO PRSecrets.com, Author of Sell Yourself Without Selling Your Soul

Download samples of the contents from Book 1 of the Marketing Insight Guides.

The praise continued for the next volumes:

"There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read."
- Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer

"Marcia Yudkin is the true north of marketing direction. Strategic Marketing is a compass for finding your ideal position, clients, brand, and future, as well as a superb guide to maximizing perceptions of your value and the reality of your fees."
– Alan Weiss, PhD, Author, Million Dollar Consulting and Thrive!

"I really liked two things about Publicity Tactics: 1) Easy-
to-consume nuggets that allow the reader to turn to a page, 
read a strategy and put it into immediate use and 2) Real-
life examples of someone who lives it rather than just 
reports on what some publicity tactics are. If you're hiring 
a new full or part-time publicity person for your team, have 
them read Marcia's book in their first week!" 
- Christopher Knight, CEO, EzineArticles.com

Order now with free autographing

The set of all five books and ten CDs costs just $129 plus shipping.  

The shipping fee for the whole set of paperback books and CD audiobooks is $9.95 ($26.95 to countries outside the U.S.).

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Got questions? Marcia offers answers

Can we buy only the paperback volumes and not the audio CDs?
To buy only the five paperback books, please purchase them through Amazon.com, BarnesandNoble.com or another online bookstore.

Can we buy just a particular volume and not the whole series?
To buy one or more Marketing Insight Guides volumes rather than the whole series, you can purchase the books through Amazon.com, BarnesandNoble.com or another online bookstore.

Can we get the whole set digitally?
Yes.  Each paperback book is now available for the Kindle (including Kindle for the iPad, iPhone and PC, etc.), and Nook, and the audio recordings are available through Audible.com (or the Audible section of Amazon.com).  We expect to have the books available through the iBookstore soon as well.

What is the refund policy?
As with all other products sold from this web site, your purchase comes with a one-year money-back guarantee.  Simply send the products back in resalable condition for a full refund.  The guarantee is not valid for books that have a personal inscription in them that you've requested.

If we're a long-time Marketing Minute subscriber, how do we benefit from the Marketing Insight Guides?
If you've been reading the Wednesday missives since they began, or almost that long, you've undoubtedly forgotten many of the anecdotes and lessons, because of the passage of time and because they might not have been relevant to you when you first read them.  Even the early columns have aged very well because they focus on timeless principles of persuasion and outreach instead of tactics that are hot now and outmoded next year.

Note also that the paperbacks are organized by topic for easy reference.  Each volume also includes an index as well as Action Steps that were not part of the Marketing Minute columns and that show you what to do next.

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