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Become a Certified Web Site Marketing
Makeover Consultant in 12 Weeks!
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"Before: Confused users leave a site.
After: Satisfied users stay and do business." - Jakob Nielsen, Ph.D., web usability guru, praising this book
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In just 12 weeks, you can learn to transform web sites from miserably performing to spectacularly successful. As a graduate of this elite training program, you'll be able to pitch yourself as a Certified Web Marketing Makeover Consultant, enjoying a new stream of revenue, helping to overhaul badly constructed, poorly worded web sites.
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Investment Recouped One Week After Finishing
"Marcia's Web Marketing Makeover mentoring program is nothing short of incredible. I've taken many training programs and seminars, but I've never gotten as much from any learning experience as I did from this one.
"Although many people call themselves a 'mentor,' Marcia truly is one. She openly shares all the 'secrets' of marketing - including how to market yourself better! While her teaching style is supportive, she does make you think for yourself - a definite plus when the time comes to do it on your own. And since you get plenty of opportunities to work with real clients, you also gain the confidence to apply what you've learned to help your own clients increase their web business.
“One week after finishing this program, I signed a contract with a new client that came directly from my participation. With just that client, I reaped a 300% return on my investment. I LOVE what I am doing now, and this is just the start!”
Patricia Smith, Minoa, New York
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My name is Marcia Yudkin, and I'm an expert in turning words into money. I'm the author of
11 nonfiction books, including four on publicity and marketing for small businesses: 6 Steps to Free Publicity, Persuading on Paper, Internet Marketing for Less than $500/Year and
Web Site Marketing Makeover.
The last of these titles, published by Top Floor Publishing, applies long-established marketing principles to the distinctive environment of the web.
Every year from 2001 through 2006 I have
served as an official site reviewer for the Webby Awards, and I've also been a judge for the Inc. Small Business Web Awards.
Companies Are Greatly Concerned About Lousy Web Sites
Increasingly, organizations large and small realize that just having a
web site doesn't do much for them. From the moment it loads up (or doesn't load!) on their visitors' browsers, the site must attract the attention of its target market and channel that interest to inquiries, subscriptions and sales.
Boring or misdirected copy, illogical navigation, confusing ordering procedures and omission of key trust-building elements are just a few of the epidemic problems that poison response. Companies wanting a better return from their web sites are prime candidates for a Web marketing makeover.
What's a Marketing Makeover?
A marketing makeover starts from the fundamental goal of a certain marketing piece and ends with a complete headline-to-order-form metamorphosis so that it better accomplishes that goal. In the case of a
web site, changes usually involve rewording and restructuring, but not necessarily redesign in the sense of changing the graphic elements and overall look.
If you're already a web designer, the marketing makeover training equips you not only to freshen the look of a creaky site but to redo the copy so that an ecommerce site truly sells, a subscription site gets signups, a professional firm's site attracts new clients and a nonprofit organization wins over more hearts, minds and wallets. If you're not proficient in design, don't worry. Your makeovers can concentrate on improving the marketing messages and flow through the site while offering suggestions on color choices, images and style.
How much can you charge? My research indicates that fees for Web marketing makeovers range from $195 to $495 per page or $50 to $150 an hour.
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Practical Learning With a Priceless Payoff
"Marcia Yudkin's Website Marketing Makeover Consultant certification program completely changed the way I do business. Her practical, hands-on approach to training was ideal for me, an established business owner, who was anxious to get started right away. I was surprised to find myself working on real scenarios from day one - learning by practice, not theory. Marcia was available for guidance, comment and advice - yet allowed me enough opportunity to practice my new craft and learn from experience.
"This program is a must for anyone seriously considering adding website marketing makeovers to their offerings. Within four weeks of completing the program, I took on three new website makeover clients. In a business where reputation is everything, working with Marcia allows you learn from the best!"
DJ Watson, Cordova, TN
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How the Training Program Works
After experimenting with an imitation of my non-web Marketing Protégé Program, I've evolved a successful way of teaching the necessary skills with ample practice, variety and feedback.
During the first two weeks, you practice critiquing web sites by looking at web sites I have previously critiqued for clients and writing up a site review conveying your suggestions. You'll send me your site reviews, I'll send you mine, and during our weekly one-hour phone conference, we discuss the improvements these sites need and how best to present a site review to clients.
For the rest of the web site marketing makeover training program, you work on at least
three complete makeovers under my guidance. If you can line up friends and colleagues willing to cooperate in the makeover process and receive a free makeover, that's terrific. If not, I help line up sites for you to work on, where the site owner has agreed to supply you with an enthusiastic testimonial when the work is completed. You work on at least one site designed to bring in leads for a professional service and at least one product site with online ordering.
During the second half of the program, we also work on your own marketing strategy and the marketing materials you'll use to get business as a Certified Web Marketing Makeover Consultant.
This training is highly interactive and hands-on. You learn by doing, and you get the benefit of all of my years of experience. During our weekly phone conversation, you can also raise other issues on which you'd like my input.
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The Program was Everything Hoped For, and Then Some
"I loved having to prepare actual web site critiques and makeovers and then get Marcia's feedback each step of the way. Merely reading about effective web sites and even looking at before-and-after samples are simply no substitute for having to sit down and draft the critique or web site text. Reading and looking are a piece of cake in comparison to writing!
"This program involved a lot of time and energy on my part. But that's what makes it work. Marcia was always encouraging. She constantly pointed out what I was doing right and, of course, where I needed to revamp what I was doing. She fine-tuned my efforts and pointed me in some directions I hadn't thought of.
"Was it worth the investment? Absolutely. The one-on-one interaction, the immediate feedback, the focus during the course on my business and skills - these were invaluable to me. We dealt with everything I'd wanted to cover. The program was everything I'd hoped for, and then some."
Barbara Leff, Chicago, IL
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What You'll Learn
In working on the makeover candidates throughout the course, you'll have the opportunity to apply such fundamental marketing principles as articulating the benefits of a product or service, tailoring a pitch to a specific target market or multiple audiences and crafting an appealing, consistent tone.
You'll also master issues unique to the Web, such as improving navigation categories, proposing content features, adding trust-building information, disentangling mixed-up online ordering instructions, writing helpful confirmation messages and crafting search-engine-friendly text.
Do You Qualify?
To qualify for the training and thrive under my
tutelage, you do not need expertise in web design, advanced technical
skills or copywriting experience. However, you must have a top-notch command of the English language, including mastery of spelling and grammar. You also must convince me of your eagerness to tackle and master marketing issues.
If you fall into one of the following
three categories, you're most likely to
be approved for participation in the
program:
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Are currently designing web sites
for paying clients and would like to add web
site marketing makeovers to your skill set
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Have been writing marketing copy for paying clients for at least a year, or
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Have graduated
from my other
marketing course
Notwithstanding those
guidelines, I consider each application
on a case-by-case basis. My
screening is based on the idea that I
want to train people who have both a
hunger for learning and the discipline
needed to succeed in the marketplace.
Before enrolling in the training program, you need to have read two of my books, Web Site Marketing Makeover and Persuading on
Paper. They're available in
many bookstores, and you can also order both books from me directly. If you feel ready to sign up right away, I'll send you the books for no extra charge upon your payment of the first tuition installment and we'll delay the first assignment until you've had enough time to read and digest the books.
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Hefty
Business Growth in a Matter of
Months
"When I first read about
the Web Site Marketing Makeover
course, I suspected that it
might make a difference in my
web design business. Little did
I realize that taking the course
would result in my being up over
46% in my billings over last
year! When clients see the
differences in the 'before and
after' web site marketing
makeovers that I've done,
they're even more eager to
engage my services now. Thanks,
Marcia!" - Cheryl K.
Perkins, Newton, NH |
A Fair Price for One-on-One Help
Including my personal guidance on all the assignments, getting you up and running on your own terms as a web marketing makeover consultant and issuing a framable certificate to you when you graduate, the training costs
$2,995. In many cases, around the
time of your graduation, I pass along
referrals of clients who may want to
hire you because they cannot afford my
fees.
The tuition is normally paid in two installments -
$1,500 up front and $1,495 after lesson #6. We can charge the payments to your Visa, MasterCard or American Express card if you prefer, or you may pay by check.
If, after six weeks of the program, it looks to either you or me like you're not getting the hang of the work, or not enjoying it as much as you'd thought, we'll end it there, and you will not owe me the second installment.
When you do complete
the program, you not only have the
skills you need to make a living doing
this sort of work, but also the
marketing materials, focus for your
practice and marketing plan you need to
succeed. Often, protégés
graduate already having been paid for
their new skills during the second half
of the training.
Inquire Now!
If you're seriously interested in becoming a protégé in this program, then please send me some sample marketing materials you've already created and an explanation of why you think you are or could be good at this kind of work. If you don't have any marketing samples, then instead find a poorly written web page, rewrite it and send me the before and after versions.
Some protégés have gotten their employer or a granting agency to pay for their training, and I will be happy to cooperate with any application procedures that would help in that regard. Please ask any questions you have about how this might work, and feel free to make any suggestions on how the training and certification program could best serve your career needs.
Sincerely,
Marcia Yudkin, Creative Ways, P.O. Box 305, Goshen, MA 01032. Phone: (413)582-4052. Fax: (413)280-0996. E-mail: marcia@yudkin.com.
P.S. Want an expert, objective assessment of your existing Web site? It's just
$249. Find out more here.
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