Sample Testimonial Makeovers
An excerpt from the
publication, Secrets of Mouthwatering
Marketing Copy, by Marcia Yudkin. Get
more details or order your copy now.
about testimonial quotes from clients and
customers are rampant, weakening Web sites that
fail to use the full power of these marketing
tools. For instance, longer is not better,
and unsigned testimonials add little
credibility, even for a professional service
where confidentiality is appropriate.
Here are eight blurbs that I found posted on the
Web. See if you can analyze various
marketing pitfalls that they exemplify.
The "Before" Versions
"Prior to learning
about CBSI, I was disabled and unemployed
with back problems. I now have people
helping me and I expect my income to
double." – M.B.
- Rudy, Exelrod & Zieff LLP has been
very pleased with results of its website
developed through Lawinfo.com. Because our
firm is easily locatable through the major
search engines, we are finding that numerous
people are contacting us who otherwise would
not. Additionally, Lawinfo.com handles
modifications of our website easily and
otherwise provides good service.
Alan Exelrod, Rudy, Exelrod & Zieff LLP,
- "Kidspiration is fun! Students will
think they are playing while they are
engaged in language development, concept
building, and acquiring a variety of
learning skills such as classification and
sight word knowledge." - Renee Schorr,
Early Childhood Teacher, Winship Elementary
School, Brighton, MA
- I just wanted to send you a note that I am
very pleased with the flowers. You did a
fabulous job!!! Please add me to your list
of references as I would be glad to give you
a good reference. Thank you again for all
your help! - Claudine
the "After" versions now.
- "The flexibility of your software is
a major reason why we selected Synygy. I do
not believe your competition is as flexible
as they say"
- "I am pleased to extend and share my
experience in using JobStreet.com as one of
our recruitment resources. With the recent
advertisement in JobStreet.com, we received
overwhelming responses from all over
Malaysia and managed to achieve our hiring
plan successfully. We considered the
services provided were excellent with a
comprehensive package which allowed us less
selection time frame for potential
candidates selection." - BI
Technologies, Ismail Mohamed, HR Manager
- "Your tapes are like gold to me! I
was overweight, a junk food eater, never
exercised, a complete mess. I've listened to
my tapes (approximately 4 years now), and
they have helped me more than anything. I
listen all night on an auto-reverse tape
player. Thanks so much." - Phyllis Hoga,
- Charles Cordes, Automotive Engineer:
I enjoy work that uses my hands, so I do a
lot of different crafts. I have been using
Cure-dents® for years, but just recently
found how wonderful they are for craft work.
Cure-dents® are very strong, resistant to
chemicals of all sorts and economical enough
I can keep plenty around.
Think about the
plusses and minuses of these promotional blurbs.
How would you identify and fix the flaws in
each? When you're ready, view my
comments and rewrites.
Or buy a copy of Secrets
of Mouthwatering Marketing Copy, which
contains these "befores" and
"afters," so that you may study them
at your leisure. More