Sample Home Page Makeover
Web sites face
challenges similar to flyers and brochures.
Whether the purpose is producing inquiries or
sales, the words have to tantalize the visitor
with something not available elsewhere, explain
the offering thoroughly and persuade the reader
to take action.
sensed that she was doing something wrong on her
home page, but she wasn't sure what. In
addition, she'd decided to highlight her graphic
coaching services for individuals in a separate
web site and focus this site on her services for
corporations and nonprofit organizations.
below. As you read it, imagine yourself as
a meeting organizer or strategic planner for a
sizable company. Would this home page
spark a desire to hire Christina or learn more
about what she does? If not, how would you
revise the site? In addition, try
to set aside beliefs like "Everyone creates
home pages like such-and-such, so this must be
on the right track."
Note that we've disabled the links to
ensure that you won't get lost clicking around.
The "Before" Version
(Click on the image to see
the life-sized page.)
(If the picture
you click to looks all scrunched up, then go to
your browser and select Tools/Internet
Options/Advanced, then under Multimedia, uncheck
"Enable Automatic Image Resizing" and
refresh this page. Click the image again
and it will be life size!)
Now view my
commentary and "after" version.
Or get a copy of
my Web Site Marketing Makeover book,
which includes eight comprehensive web site
makeovers and many guidelines, to study at your