Sample Seminar Flyer Makeover
The flyer is a
versatile marketing piece, getting its message
across when you post it on a bulletin board,
send it by mail, fax it or hand it out at a
gathering place. It must capture attention
quickly and powerfully, deliver the message
clearly and provoke action.
This flyer comes
from a Houston attorney offering a free seminar
as bait for potential clients. It's a
smart marketing move, since those attending a
session on employing foreign workers would
almost certainly be in the market for the
services of an immigration lawyer.
The "Before" Version
A seminar for
CEOs, Business Owners and Managers who would
like to employ (a) foreign worker(s) but would
like more information about the process.
of the lowest unemployment rate in years and the
information and technology explosion has made
some positions difficult, or impossible, to fill
with a local workforce. Employee turnover
is at an all-time high.
If you are ready
for an alternative or additional approach to
meeting your personnel needs, you can attend
this one-hour FREE seminar with complimentary
the government agencies involved in
employing foreign workers.
information about the different types of
professional, high-tech, skilled or
intra-company transfer to the U.S. of a
manager or executive who works abroad.
aliens with specialized knowledge or
expertise that is essential to the
efficient operation of your business.
Permanent Residency ("Green Card")
for business employees.
Maria M. Cordon, Attorney at Law, and Legal
Advisor for the Consulates of Guatemala.
June 25, 2000
from 12:00 to 1:00 p.m.
1535 W. Loop S.
Connie Coronado * (713)528-2463;
limited * Free parking is available
Do you consider
the copy above as strong as it could be?
Does it make it clear enough why employers might
need this information? Does it tantalize
someone who might want to attend with
informational nuggets that stimulate intense
curiosity? Go now to my revised
version of the flyer.
Marcia Yudkin. All rights reserved.