Creative Marketing Solutions: Fresh, Effective Strategies for Attracting Clients and Customers from Marcia Yudkin
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Sample Seminar Flyer Makeover
"Before" Version

The flyer is a versatile marketing piece, getting its message across when you post it on a bulletin board, send it by mail, fax it or hand it out at a gathering place.  It must capture attention quickly and powerfully, deliver the message clearly and provoke action.

This flyer comes from a Houston attorney offering a free seminar as bait for potential clients.  It's a smart marketing move, since those attending a session on employing foreign workers would almost certainly be in the market for the services of an immigration lawyer.

The "Before" Version

Employing Foreign Workers

A seminar for CEOs, Business Owners and Managers who would like to employ (a) foreign worker(s) but would like more information about the process.

The combination of the lowest unemployment rate in years and the information and technology explosion has made some positions difficult, or impossible, to fill with a local workforce.  Employee turnover is at an all-time high.

If you are ready for an alternative or additional approach to meeting your personnel needs, you can attend this one-hour FREE seminar with complimentary luncheon.


  • Overview of the government agencies involved in employing foreign workers.

  • General information about the different types of visas.

    • Visas for professional, high-tech, skilled or unskilled workers.

    • Visas for intra-company transfer to the U.S. of a manager or executive who works abroad.

    • Visas for aliens with specialized knowledge or expertise that is essential to the efficient operation of your business.

  • Legal Permanent Residency ("Green Card") for business employees.

Speaker:   Maria M. Cordon, Attorney at Law, and Legal Advisor for the Consulates of Guatemala.

June 25, 2000 from 12:00 to 1:00 p.m.

1535 W. Loop S. 4th Floor

Houston, TX 77027

RSVP  to Connie Coronado * (713)528-2463;  

Seating is limited * Free parking is available

#  #

Do you consider the copy above as strong as it could be?  Does it make it clear enough why employers might need this information?  Does it tantalize someone who might want to attend with informational nuggets that stimulate intense curiosity?  Go now to my revised version of the flyer.

Copyright 2000 Marcia Yudkin.  All rights reserved.

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Learn the crucial differences between a letter or postcard that gets tossed and one that gets read and prompts action.  You get 20 before-and-after examples to study and use as models.  Learn to write better direct mail.


Sales letter makeover course




Sales Letter Makeover Course


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