Sample Seminar Flyer Makeover
Review the "before"
version of this sample makeover of a
Maria Cordon's flyer had all
the basics, but needed pizzazz. It
concentrated more on the "what" than
the "why" and "so what" of
her seminar. The two most crucial areas
needing improvement: the headline (too dry
and factual; not motivating enough) and
the bullets indicating the content of the
These two elements, the
headline and bullet points, apply to many
marketing documents, including printed
"sell sheets," Web pages and copy on
the product itself. Sometimes people buy
because of just one bulleted item that appeals
to them. For instance, from my revised
copy below, a Houston high-tech company might
send someone to Attorney Cordon's seminar solely
to find out which months of the year are best to
snag a visa for a foreign programmer.
Specificity in marketing copy
always works better than vague statements.
Compare the original "Overview of the
government agencies involved in employing
foreign workers" with the revised
"When to deal with the U.S. Department of
Labor and when with the Immigration and
Naturalization Service, the State Department and
state employment agencies."
Finally, note below how the
initial question and the headline set up a clear
and compelling problem-and-solution dynamic.
The "After" Version
Houston's tighter-than-tight employment market
making you desperate?
Learn How to
Legally Employ Foreigners to Solve Your Staffing
free seminar for CEOs, business owners and
If you find yourself unable to
fill vital positions for professional,
high-tech, skilled or unskilled staff, you
should consider hiring foreign personnel.
Although eligibility rules and procedures are
complicated, with proper guidance most companies
can successfully shepherd visa and permanent
residency applications for foreign workers
through the system.
To explore alternative ways of
filling your job vacancies, come to this free
seminar with Maria M. Cordon, Attorney at Law
and Legal Advisor for the Consulates of
Guatemala. You will learn:
The distinction between a
visa and a "Green Card" (legal
permanent residency) and when you must
concern yourself with each
When to deal with the U.S.
Department of Labor and when with the
Immigration and Naturalization Service, the
State Department and state employment
Which of the A-through-S
visa types apply to which situations
Which months of the year
you have the best chance to secure visas for
How to arrange the legal
transfer of someone to the U.S. who is
working abroad for your organization
What authorities look for
in approving or denying visa applications
25, 2000 from 12:00 noon to 1:00 p.m.
Loop South, 4th floor
Space is limited, so please
reserve your place in this free seminar today by
calling Connie Coronado at (713)528-2643 or
sending an e-mail to MariaCordon@aol.com.
Complimentary lunch provided; free parking
If you'd like a free,
no-obligation quote on a sales letter or
brochure makeover, simply email your draft to Marcia
Want to learn to perform
makeovers like this one - and get paid for your
skill? Check out the Marketing
Protégé Program, a one-on-one tutorial
that trains you to become a marketing consultant
in 10 weeks.
Copyright 2000 Marcia Yudkin.
All rights reserved.
Learn to Write
Six-week self-study course teaches
you to wow people into buying through
the power of well-chosen words.
Includes challenging and varied
assignments to practice on, with answers
from the instructor and participants.
Replace incomprehensible jargon with
reader-friendly, motivating content.