Sample Search Engine Ad Makeover
The haiku-sized blocks of
text that show up when people hunt for information
on Google or Yahoo can cost-effectively deliver perfect prospects day after day to your site. For instance, one
pay-per-click ad I wrote sends its owner all the $2,000 customers
she can handle for just $39.88 a month.
My clients are
understandably reluctant to share their actual
before and after Google ads or Yahoo ads, since
this arena is so competitive, and the price you
pay for ads depends in part on how well your ads
do vis-a-vis those targeting the same
keywords. However, I can share the kinds
of techniques I use to breathe new life into
stagnant search engine ad campaigns.
Here is a Google ad for a made-up web site
selling decoder rings. See if you can
think of ways to improve it.
The "Before" Version
Decoder Ring Sets
Biggest selection of decoder rings
$9.95 and up, free shipping
Think about this
from the point of view of those interested in
buying decoder ring sets. How can you
inspire prospective customers, those most
predisposed to buy, to click on the ad?
ready, view my comments
and five rewrites.