Creative Marketing Solutions: Fresh, Effective Strategies for Attracting Clients and Customers from Marcia Yudkin
  Binge-Learn Courses Seminars Products Coaching About Home
Receive a PDF copy of The Marketing Attitude with your free subscription to The Marketing Minute.

Your email address is kept private!

Learn how to become a marketing consultant in 10 weeks

Contact us



Marcia's Fast Free Course in Media Publicity

The article below is the last of seven articles that give you a quick, well-rounded introduction to the fundamentals of getting media coverage for yourself, your book, your business or your cause. After reading this piece, click on "NEXT" to read the next article in the series. START AT THE BEGINNING.

Extend the Post-Publicity High From Media Mentions

by Marcia Yudkin 

Imagine checking out a web site you'd never seen and seeing "Welcome, Wall Street Journal readers!" at the top, with a reference to a Journal article quoting the company CEO. Or picture walking into your doctor's office and whiling away the wait reading a framed profile of her that appeared in Healthy Living magazine.

Too few media coverage recipients make the most of their minutes in the spotlight. In fact, with a couple of shrewd moves, publicity is a blessing whose benefits can keep on coming practically forever.

First, as soon as possible incorporate your media success into your marketing materials. "As featured in..." is a good all-purpose phrase that impresses people. Even better, there's no reason to ever remove this reference. Once featured on “Good Morning America,” you can always tout that having happened.

Learn how to get valuable media coverage

Second, for print coverage, make nice-looking copies and send them with a personal sticky note to current and past clients and folks trying to decide whether or not to do business with you. Include these copies in your press kit, and in any portfolio you use instead of or in addition to a brochure.

Become a Paid Freelance Writer - Start Today!
If you have a lust for publicity, you might as well learn to get paid for your content.  Master freelance article writing by completing nine article idea generation and writing assignments and receiving feedback from a Book-of-the-Month Club author who has published in the New York Times Magazine, Business 2.0, Psychology Today, USAirways, TWA Ambassador and many other top publications.  Magazine writing course for beginners.

Third, if you have an office where customers or clients come, frame clippings and hang them on the wall. If you have storefront windows, hang the clippings so passersby can read and detour in to do business with you. Be sure, though, to refurbish your display copy every once in a while if it's hanging in the sun. I've seen restaurants undermine the effect of a rave review because the clipping resembles the faded parchment of the Magna Carta.

Do you have too many media mentions to use in these ways? Then corral someone creative to create a collage of these clippings. Or construct a quote sheet full of snippets and their sources, rather like what we sometimes see in ads for critically acclaimed movies.

Finally, some cautions. One business owner I interviewed in an article in Business 2.0 excerpted long passages from my article at his web site. Without permission to do so, that's a no-no. When I pointed out that he was welcome to link to the article at Business 2.0's site but not to distort my work by cutting the portions that were not about him, he sheepishly (and wisely) complied. 

Be Bold, Your Own Way
If you're a quiet, stay-at-home writer, you may find traditional go-getter career advice off-putting.  Discover how to get ahead while respecting your introverted personality and getting others to respect - and admire - your talents. Take the introverts marketing online  course.

Marketing for Introverts Course





Marketing for Introverts Course

Likewise, some publications want you to buy glossy reprints of the article in which you appeared from them rather than make your own. To be on the up and up, you should do just that.

And suppose the media said negative things about you? It's OK to quote and attribute the positive phrases sprinkled there amidst criticism, so long as you preserve the meaning. From Variety having said, "Excellent dreck!" you cannot extract "'Excellent!' -Variety."

Copyright 2004 Marcia Yudkin.  All rights reserved.  FIRST ARTICLE.

Online Courses Related to Publicity

The Press Release Makeover Course

Deep Publicity

Marketing for Introverts

Create a Practical Marketing and Publicity Plan


Inspired! by Marcia Yudkin
Publicity Ideas from Marcia Yudkin
Copywriting Techniques from Marcia Yudkin
Web Site Makeovers from Marcia Yudkin
© 1999 - 2016 Creative Ways  P.O. Box 305  Goshen MA 01032. 413-563-4134  Marcia Yudkin
Privacy policy: We never share your e-mail information. Period.
Follow Marcia on Twitter | YouTube
Free Newsletter | | Speaking | | Consulting | | Mentoring | | No Blog | | Affiliates