How Infoproducts Help Your Customers - A Different Information Marketing Perspective
by Marcia Yudkin
By not having an information product to sell, are you letting down your followers?
A few weeks ago, I read an article about money management in a business journal that made more sense to me than anything else I'd run across on the topic. I visited the author's web site and liked the additional articles I read there. Next I clicked on the author's "Products" link, but at that point frustration set in.
Aside from two little ebooks, whose topics didn't fit my interests, there was nothing I could buy to get a deeper understanding of this expert's perspective. Nothing that connected the dots of his tantalizing comments. Nothing that helped me go from a feeble grasp of certain important issues in my life to a firmer, more confident way of sorting out my thoughts.
I wanted to learn and was prepared to buy, but I found a void instead of product choices. Most of the time we hear about information products as beneficial to a business owner, but in this instance, I probably feel the loss from their non-existence more keenly than the expert does.
Master Information Marketing - From Product Creation to Sales
In seven step-by-step lessons, learn the easiest, most profitable ways to begin packaging and selling what you know. Move from making money only when you're working to enjoying while-you-sleep income.
Launch Your Information Empire course details.
So let's take a look at the advantages that information products have for customers.
1)As in the example above, they enable interested people to benefit relatively systematically from what's in your head. Without the money coach’s course, I am not sure what questions to ask, which priorities to put first and whose guidelines to trust. After buying and studying his course, I’d be better oriented in his sphere of knowledge.
2)With downloadable products, people can learn what you know immediately, without having to set up an appointment and wait for it. If they’re worried about a problem in the middle of the night, they can buy a downloadable product with answers that allow them to calm down and sleep.
Begin Sharing What
You Know With Profitable Teleseminars
Discover how to quickly set up, run and
profit from a single teleclass or a
series of teleseminars. Learn why
this technically rather easy and costs
little or nothing to implement.
Find out why teleseminars may make more
sense for you than webinars, and get the
scoop on transforming a one-time event
into an audio product that earns you
money month after month. More
info on presenting teleseminars.
3)People can learn from you in private, which may be especially important for introverts or for anyone where a sensitive topic is involved. Years ago a local TV anchor attended an adult education class I taught in Boston. She sat in the back row, slouched with a hat partly over her face, and when we went around the room at the start of the class, introduced herself with just her first name and that she worked “in the media business.” I’m sure she would have preferred buying the home-study version of my course, had it been available then, to avoid this exposure to the curiosity of others.
4)Information products eliminate the impact of time zones and distance. From the U.S. East Coast to Western Australia, for example, it can be difficult for expert and learner to find a time to consult on the phone or participate in a teleclass.
5)People can follow the steps you lay out in the learning mode that works best for them. Those who learn best by watching buy videos; those who learn best by listening prefer audios; those who learn best by reading purchase PDFs.
an Effective, No-Hype Long
Follow the steps in a
new online copywriting
course to create a thorough,
sales page for your own (or
a client's) event, coaching
program, tour, retreat,
Learn to write
long sales copy.
Long Sales Copy Online
6)Infoproducts offer a lower-cost, lower-risk way to learn from you than by signing up for one-on-one coaching or consulting. The money coach who frustrated me offered
coaching for $895 an hour. Perhaps I'd end up working with him on that basis, but logically, learning from his products made sense first.
Don't make prospective customers find someone else with information products when they'd rather buy your perspectives and guidance. Instead, learn how to create a systematic plan for products and services at a range of price points, thus helping both your customers and yourself.
Copyright 2012 Marcia Yudkin. All rights reserved.
Online Courses That May Interest You
Launch Your Information Empire
The Sales Letter Makeover Course
The Press Release Makeover Course
The Mighty Postcard Marketing Course
Create a Practical Marketing Plan
Fact Checking Made Easy