Creative Marketing Solutions: Fresh, Effective Strategies for Attracting Clients and Customers from Marcia Yudkin
  Binge-Learn Courses Seminars Products Coaching About Home
Receive a PDF copy of The Marketing Attitude with your free subscription to The Marketing Minute.

Your email address is kept private!

Learn how to become a marketing consultant in 10 weeks

Contact us



How Infoproducts Help Your Customers - A Different Information Marketing Perspective 

by Marcia Yudkin

By not having an information product to sell, are you letting down your followers?

A few weeks ago, I read an article about money management in a business journal that made more sense to me than anything else I'd run across on the topic. I visited the author's web site and liked the additional articles I read there. Next I clicked on the author's "Products" link, but at that point frustration set in. 

Aside from two little ebooks, whose topics didn't fit my interests, there was nothing I could buy to get a deeper understanding of this expert's perspective. Nothing that connected the dots of his tantalizing comments. Nothing that helped me go from a feeble grasp of certain important issues in my life to a firmer, more confident way of sorting out my thoughts.

I wanted to learn and was prepared to buy, but I found a void instead of product choices. Most of the time we hear about information products as beneficial to a business owner, but in this instance, I probably feel the loss from their non-existence more keenly than the expert does.

Master Information Marketing - From Product Creation to Sales
In seven step-by-step lessons, learn the easiest, most profitable ways to begin packaging and selling what you know. Move from making money only when you're working to enjoying while-you-sleep income. Launch Your Information Empire course details.

So let's take a look at the advantages that information products have for customers.

1)As in the example above, they enable interested people to benefit relatively systematically from what's in your head. Without the money coach’s course, I am not sure what questions to ask, which priorities to put first and whose guidelines to trust. After buying and studying his course, I’d be better oriented in his sphere of knowledge.

2)With downloadable products, people can learn what you know immediately, without having to set up an appointment and wait for it. If they’re worried about a problem in the middle of the night, they can buy a downloadable product with answers that allow them to calm down and sleep.

Begin Sharing What You Know With Profitable Teleseminars
Discover how to quickly set up, run and profit from a single teleclass or a series of teleseminars.  Learn why this technically rather easy and costs little or nothing to implement.  Find out why teleseminars may make more sense for you than webinars, and get the scoop on transforming a one-time event into an audio product that earns you money month after month. More info on presenting teleseminars.

3)People can learn from you in private, which may be especially important for introverts or for anyone where a sensitive topic is involved. Years ago a local TV anchor attended an adult education class I taught in Boston. She sat in the back row, slouched with a hat partly over her face, and when we went around the room at the start of the class, introduced herself with just her first name and that she worked “in the media business.” I’m sure she would have preferred buying the home-study version of my course, had it been available then, to avoid this exposure to the curiosity of others.

4)Information products eliminate the impact of time zones and distance. From the U.S. East Coast to Western Australia, for example, it can be difficult for expert and learner to find a time to consult on the phone or participate in a teleclass.

5)People can follow the steps you lay out in the learning mode that works best for them. Those who learn best by watching buy videos; those who learn best by listening prefer audios; those who learn best by reading purchase PDFs.

Write an Effective, No-Hype Long Sales Page
Follow the steps in a new online copywriting course to create a thorough, non-obnoxious, persuasive sales page for your own (or a client's) event, coaching program, tour, retreat, infoproduct, etc. Learn to write long sales copy.


Sales Page Copywriting Course

Long Sales Copy Online Course

6)Infoproducts offer a lower-cost, lower-risk way to learn from you than by signing up for one-on-one coaching or consulting. The money coach who frustrated me offered 
coaching for $895 an hour. Perhaps I'd end up working with him on that basis, but logically, learning from his products made sense first.

Don't make prospective customers find someone else with information products when they'd rather buy your perspectives and guidance. Instead, learn how to create a systematic plan for products and services at a range of price points, thus helping both your customers and yourself.

Copyright 2012 Marcia Yudkin.  All rights reserved.

Online Courses That May Interest You

Launch Your Information Empire

The Sales Letter Makeover Course

The Press Release Makeover Course

The Mighty Postcard Marketing Course

Create a Practical Marketing Plan

Fact Checking Made Easy


Inspired! by Marcia Yudkin
Publicity Ideas from Marcia Yudkin
Copywriting Techniques from Marcia Yudkin
Web Site Makeovers from Marcia Yudkin
© 1999 - 2016 Creative Ways  P.O. Box 305  Goshen MA 01032. 413-563-4134  Marcia Yudkin
Privacy policy: We never share your e-mail information. Period.
Follow Marcia on Twitter | YouTube
Free Newsletter | | Speaking | | Consulting | | Mentoring | | No Blog | | Affiliates