Shh... Don't Tell Your Competitors - Direct
Mail Lets You Generate the Volume of Business
You Want WHEN You Want It!
For me, mid-December through
mid-January is the quietest time of year. But I
donít have to suffer that slump in cash flow
if I donít want to, because I have the remedy:
a sales letter like the one youíre reading
now. Whatever your slow time of year, this can
work for you too, and for your clients.
Perhaps you need to grow, to
replace customers whoíve dropped off the
screen and to bring in a steady stream of
clients who will come back and refer their
colleagues. Direct mail campaigns can get that
process in motion.
When you decide to shift focus
and target a new set of prospects, to launch a
new product or service, or get an entirely new
practice off the ground, sales letters can
accomplish those goals too - in addition to
plain old selling like crazy for you!
It's not glamorous. It's
not new. However, when executed well, a
letter stimulates inquiries and sales as
reliably and impressively as a magnet attracts
iron filings. But not just any sales
Discover the secrets
of writing letters that get results.
Think of the letters from
others you open and trash every day. Some you
scan wondering what in the world the company
wanted and why they picked you as the recipient
of their bureaucratic nonsense. Others are
ridiculously misdirected, full of unbelievable
hype or too boring to spend another second on.
Once in a long while, though,
you receive a direct mail piece that speaks to you.
That offers something you need or want, or
solves a problem that has been bugging you. That
tells you in clear and understandable terms how
some person, or company, or product or service
can help you achieve a goal you value. That gets
you to pull out your credit card, or to pick up
the phone and call.
Thatís the type of sales
letter youíll learn to write - the profitable
One of my most popular
services in the last dozen years has been
transforming sales letters from losing
propositions to winners. Using my marketing
knowledge and writing skill, Iíve helped
scores of clients bring in new or additional
business through zippier, better targeted, more
effectively constructed letters.
Who can use sales letters
profitably? Almost anyone!
With improved letters going
out in the mail, attorneys, accountants,
publishers, paving contractors, mortgage
brokers, mail-order dealers, executive
recruiters, association directors and
consultants of all sorts have gone from wishing
the phone would ring to being too busy handling
appointments and orders to plan new projects.
In the course of digging
around for examples to use in my nationally
syndicated newspaper column on marketing, I
realized that my sales letter files contain a
gold mine that I should really give others
access to. Through before-and-after examples and
explanations of the principles of effective
marketing, my direct mail makeover course,
"Turn Any Letter Into an Irresistible Sales
Generator," gives you the inside line on
what I know.
Using this course, youíll
quickly master the principles of sales letters
that work and be executing your inspired or
vastly improved campaign within weeks. And the
materials will remain valuable to you for a
lifetime of profits - available whenever you
need fresh ideas or further refinement of sales
letters that are already bringing you truckloads
This course slashes your
learning curve in half.
Even the pros have to test and
fine-tune new letters for particular markets,
but Iíve compiled an accumulation of
copywriting secrets and examples that boost the
profitability of every letter campaign multiple
times. "Turn Any Letter Into an
Irresistible Sales Generator" offers 20
"before" and "after"
versions of letters covering an enormous variety
of situations and purposes, from cold
prospecting letters to a letter asking customers
to visit a trade show booth at an upcoming
These letters come from
businesses and professions ranging from a
pediatrician and an attorney to a mail-order
entrepreneur and a home-based crafts person.
(Several of the letter campaigns consist of a
series of messages, so you actually get 23
"befores" and "afters.")
You begin by studying the
"before" version of each letter to
decide for yourself where and how it could use
improvement. Then you try your hand at rewriting
it to solve the problems with it that you
After studying and rewriting
each letter, you compare your attempt with my
commentary and "after" version.
Participatory learning drives the lessons home
deeply! Since this course is self-paced,
you can proceed from lesson to lesson as quickly
or as slowly as you wish. Of course,
you can also read the "after" letters
immediately to pick up creative techniques to
incorporate into your own letters.
Once you complete all the
lessons, you can also profitably use the
"after" versions as models for your
own letters for years to come. You'll also
have considerable introductory material,
checklists and a FAQ for continued reference.
Hereís a sampling of what
youíll learn in "Turn Any Letter Into an
Irresistible Sales Generator":
"Turn Any Letter Into an
Irresistible Sales Generator" includes:
For your convenience, it all
comes in downloadable PDF format, so that you
can get started at any time and without worrying
about transportation to a classroom or shipping
costs. Previously sold for $395, the new
digital format of "Turn Any Letter Into an
Irresistible Sales Generator" costs only
$97.00. (If you don't already have the
Adobe Acrobat Reader program necessary to read
PDF files on your computer, you can download it
for free here.)
If you haven't yet seen my
free sample sales letter makeover, please take
a look so that you will have a clear idea of
what you'll gain from the course.
To order "Turn Any Letter
Into an Irresistible Sales Generator" by
credit card, please click
here. You'll receive the download link
for the introductory material, which includes
download links for Parts II and III, the
"before" and "after"
letters, respectively. I guarantee that
the instructional material will meet your
expectations - or your money back.
If you have any questions,
please call me at 1-413-582-4052. I look forward
to serving you.
Yours for sales letter
P.S. It's easy to get your
copy of the course. Order
now. Since "Turn Any Letter Into
an Irresistible Sales Generator" is
guaranteed, there is no risk ó so why not