Shh... Don't Tell Your Competitors - Direct
Mail Lets You Generate the Volume of Business
You Want WHEN You Want It!
Think of the letters from
others you open and trash every day. Some you
scan wondering what in the world the company
wanted and why they picked you as the recipient
of their bureaucratic jibberjabber. Others are
ridiculously misdirected, full of unbelievable
hype or too boring to spend another second on.
Once in a long while, though,
you receive a direct mail piece that speaks to you.
That offers something you need or want, or
solves a problem that has been bugging you. That
tells you in clear and understandable terms how
some person, or company, or product or service
can help you achieve a goal you value. That gets
you to pull out your credit card, or to pick up
the phone and call.
Thatís the type of sales
letter youíll learn to write - the profitable
One of my most popular
services has been
transforming sales letters from losing
propositions to winners. Using my marketing
knowledge and writing skill, I helped
scores of clients bring in new or additional
business through zippier, better targeted, more
effectively constructed letters.
Who can use sales letters
profitably? Almost anyone!
With improved letters going
out in the mail, attorneys, accountants,
publishers, paving contractors, mortgage
brokers, mail-order dealers, executive
recruiters, association directors and
consultants of all sorts have gone from wishing
the phone would ring to being too busy handling
appointments and orders to plan new projects.
In the course of digging
around for examples to use in my nationally
syndicated newspaper column on marketing, I
realized that my sales letter files contain a
gold mine that I should really give others
access to. Through before-and-after examples and
explanations of the principles of effective
marketing, The Sales Letter Makeover Course
gives you the inside line on
what I know.
Using this course, you
quickly master the principles of sales letters
that work and will be executing your inspired or
vastly improved campaign within weeks. And the
materials remain valuable to you for a
lifetime of profits - available whenever you
need fresh ideas or further refinement of sales
letters that are already bringing you truckloads
Originally compiled in 1998
and updated in 2005, The Sales Letter
Makeover Course teaches timeless principles
of earning attention, getting read and sparking
action via postal mail. Despite the growth
in popularity of digital and social media,
mailed sales letters and postcards still get the
This course slashes your
learning curve in half.
Even the pros have to test and
fine-tune new letters for particular markets,
but Iíve compiled an accumulation of
copywriting secrets and examples that boost the
profitability of every letter campaign multiple
times. The Sales Letter Makeover Course offers 20
"before" and "after"
versions of letters covering an enormous variety
of situations and purposes, from cold
prospecting letters to a letter asking customers
to visit a trade show booth at an upcoming
These letters come from
businesses and professions ranging from a
pediatrician and an attorney to a mail-order
entrepreneur and a home-based crafts person.
(Several of the letter campaigns consist of a
series of messages, so you actually get more
"befores" and "afters" to
You begin by pondering the
"before" version of each letter to
figure out where and how it could use
improvement. Then you try your hand at rewriting
it to solve the problems with it that you
After studying and rewriting
each letter, you compare your attempt with my
commentary and "after" version.
Participatory learning drives the lessons home
deeply! Since this course is self-paced,
you can proceed from lesson to lesson as quickly
or as slowly as you wish. Of course,
you can also read the "after" letters
and commentary immediately to pick up creative techniques to
incorporate into your own letters.
Once you complete all the
lessons, you can also profitably use the "after"
versions as models for your own letters for
years to come. The course also contains considerable introductory material,
checklists and a FAQ for continued reference.
Hereís a sampling of what
youíll learn in The Sales Letter Makeover
The Sales Letter Makeover
It's all set up in organized
fashion online, with each lesson component in downloadable PDF format, so that you
can get started at any time and without worrying
about transportation to a classroom or shipping
costs. Previously sold for $395, the
online version of The Sales Letter Makeover
Course costs only $97.00.
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Build or enhance your ability
to bring in business whenever you need it - or
whenever your clients do.
Sign up today
and retain lifetime access to this valuable
online learning program.
Yours for sales letter
P.S. You get instant access to
all the materials and resources in The Sales Letter Makeover
Get started right now!