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Create a Press
Release That Stops Media Gatekeepers
Short - and Starts a Flood of Eager
Buyers to Your Web Site or Order Line!
Powerful News
Releases Require Distinctive Copywriting
Techniques and Understanding of
Journalists' Needs
"As written
about in the New York
Times..."
"We were February's 'Find of
the Month' in Photographic Supply
Monthly."
"As featured on the NBC Nightly
News..."
I challenge you to
cite a greater return on investment than
that produced by a world-class media
release that lands you on page 1 of a
major newspaper, in a two-page spread in
your top industry magazine or in the
fluffy final segment of a network
newscast.
Just one major score
like this, and you can milk the
credibility payoff for your business
practically forever. Inspire a feature
story that gets picked up by the
Associated Press, and enjoy people all
over the world clamoring to get their
hands on what you sell.
Enticing? Here's what such
publicity success requires.
My name is Marcia
Yudkin, and I'm the author of 6 Steps
to Free Publicity, a book that has
been sold in bookstores throughout the
U.S. and Canada since 1994. An
updated and revised edition appeared in
2003.
The first press
release I ever wrote prompted TV cameras
from two local stations to cover an
antiwar march of women and children that
my friends and I spearheaded in my home
town. My second one landed my company on
page 1 of the Wall Street Journal. My
third attempt was quoted and praised in
a best-selling book by Tom Peters,
besides coverage in local and national
publications that brought in customers
for an innovative business service.
This wasn't sheer
luck. Any major media coup requires
three ingredients:
-
Understanding what
the media consider as news
-
Imaginative yet
credible use of language
-
Avoidance of red
flags that lead to a media
"no"
The magic of a
persuasive press release involves
wordcraft of a special sort. Use the
copywriting techniques proven to work
for sales letters, and you are dead as a
dodo.
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Test
Yourself: What's Wrong With
These Headlines?
Each of the headlines below,
interesting as it appears at
first glance, is significantly
flawed, and for a different
reason. Do you know why and how
to fix these mistakes?
New York
Women Survive Man Shortage by
Joining Activity Club for
Friendship and Fun
Times are
Tough? Not for These
Businesses
2003 Winner
of Essay on “Yoga and World
Peace” Announced
How to Get
the Gold Out of the Golden
Years
If you can't
identify the flubs in these
press release headlines, you
need Marcia's Makeovers: 24
Press Releases Transformed from
So-So to Sizzling to ensure
that the money and effort you're
planning to spend on aiming at
media coverage has the best
possible chances of success.
(The improved
"after" headlines are in
the manual.) Read on... |
If you'd like to learn
the fundamentals of obtaining media
coverage for yourself, your company or
your cause, read my book, 6 Steps to
Free Publicity, available
here or through any online or
real-world bookstore. If you'd like to
master the strategies and techniques for
attracting media coverage, my manual Marcia's
Makeovers: 24 Press Releases Transformed
from So-So to Sizzling provides a
unique, hands-on self-study tool, for
$69.95.
Order
your copy of the manual now.
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Marcia's
Makeover Turned Straw into Gold
for This Client
"Marcia Yudkin's insights and editorial skills helped propel my company, Creative Visions Consulting, to new heights in just several weeks. Her
makeover of my press release resulted in my getting interviewed on several radio talk shows as well as being featured in the
business section of the New
York Times! In fact, I'm still getting requests to use my articles as a result of landing in that
newspaper - almost one year later!
If you want to make a big splash and get noticed in your industry, Marcia Yudkin is the best person for the job."
- Jim Jenkins, President,
Creative Visions Consulting |
Insider analysis of media-worthiness
and proper tone
As the title
indicates, Marcia's Makeovers: 24
Press Releases Transformed from So-So to
Sizzling consists of two dozen
"before" versions of releases
that had little chance of ending up in
the news, an analysis of the flaws and
missing elements in each, and my
"after" version that
eliminates the weaknesses and in many
instances radically recasts the
publicity angle so as to appeal
appropriately to media gatekeepers.
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Unique,
Practical, Immediately Useful -
and the Price is a Steal!
"Publicity pro Marcia Yudkin has done a wonderful job of providing
a phenomenal tool for learning to write releases that pull gangbuster results. Considering the enormous amount of sales you can generate from free publicity after reading this book, the $69.95 price tag is a steal!" – Karon Thackston,
CopywritingCourse.com |
Here are just a few of
the points you'll learn in Marcia's
Makeovers:
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Applying
Marcia's Tips Doubled Traffic to
Our Web Site
"Using the principles
explained in 'Marcia's
Makeovers,' I wrote a press
release intended to pull
visitors to my then-new website,
MarketingPlanArticles.com. In
the month following distribution
of this press release, visits
to the website doubled from
3,000+ to 6,000+ and the tip
sheet mentioned in the release
was downloaded nearly 2,000
times. This stuff really
works!" - Bobette Kyle,
WebSiteMarketingPlan.com |
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Helped Me
Review What I Knew and Advance
My Skills Further
"Yesterday, I took
Marcia's
Makeovers on the train to
read for the two hour ride. The
material is great to refresh my
brain with the 'how' to
construct PR news, along with
some fresh perspectives that
I never learned in a masters
level PR class. Thank
you!" - Yvonne Gaudette,
North Chelmsford, MA |
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Transform Your
Business Overnight into a Profit
Machine
"Without a great press
release, your chances of getting
an article that transforms your
business overnight into an
out-of-control profit machine are slim to none.
I've never seen the principles of writing press releases
that make it in the real world elucidated as well as I have in Marcia Yudkin's
important new publicity manual. Decades ago I made
my living as a bureau chief for a major business news organization.
I can tell you first-hand that Marcia knows her subject cold, and
that you stand to gain thousands or even millions of dollars' worth of
free publicity by faithfully following her
advice." - David Garfinkel,
World-Copywriting-Institute.com |
Is this manual for you? Let's see...
For just $69.95,
you're bound to enjoy a rich return from
your time studying this manual if you
fall into one or more of these
categories:
-
A publisher,
inventor, manufacturer or marketer
for any other kind of company
releasing a new product, with or
without a sizable promotional
budget
-
A nonprofit or
advocacy organization eager to
attract more donors and more
attention for your cause
-
An established
expert, company or organization
hoping for a profitable media
spotlight on what you do
-
A performer,
promoter or presenter needing
publicity for events
-
A copywriter
interested in offering additional
services to companies hiring you to
write sales material
-
Someone charged
with writing press releases as part
of your job who knows you don't
really know what you're doing or
wishes you could get better results
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An Excellent
Way to Learn, Says Nick Usborne
"With each of the 24 press releases Marcia is making a point about a very important aspect of the craft. It's a wonderful way to SHOW you the points that really make a difference." - Nick Usborne, author,
Net Words: Creating High-Impact Online Copy |
Do the principles
explained and concretely put into
practice in this manual truly make a
difference? Well, my own publicity
credits include Entrepreneur, Success
Magazine, Women in Business, Home Office
Computing, the Wall Street Journal,
Chicago Tribune, Los Angeles Daily News,
Dallas Morning News, four
appearances in the Sunday Boston
Globe and many, many more.
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A Useful,
Illuminating and Convenient
Learning Tool
"Marcia's press release
package is ideal for someone
like me - a math
and Spanish teacher and not a
very good writer, but a quick
learner. I
look at the "before"
release, make some comments on
how I would change it, and then
look at Marcia's re-write. It is
an incredible learning
tool. And it works." - Jim
Sarris, Author, Comic
Mnemonics for Spanish Verbs |
An editor at Lawyer's
Weekly once called me to say that my
latest release was the best she'd seen
in her entire career. An editor at Dynamic
Graphics said she couldn't use my
release, but could I write an article on
its theme - for $750? (During the next
few years, I wrote something like seven
more paid articles for this magazine,
articles that in turn brought me
clients.) In short, the techniques I
teach in this affordable $69.95 manual positively get you attention and
inspire profitable media coverage.
Order
your copy of Marcia's Makeovers now.
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Impatient?
Order a More Profitable
Press Release Today!
Several publicity
consultants and marketing
managers consider me their
secret success weapon
because they send me every
press release they draft for
a makeover. I do this
completely confidentially,
behind the scenes, while
they collect the promotion
or the gratitude of the
client. Each press release
makeover is just $195 - or
you can have one written
from scratch for $395.
Turnaround time is two
business days.
Details
and order form for a
makeover here. |
The manual, which
costs $69.95, comes to you in
an instant download of a PDF (Adobe Acrobat)
file, 93 pages long. The Adobe Reader program is available here free if you do not already have it on your computer.
How to order your copy
Your satisfaction is guaranteed. Read the manual, study
the 24 "before"s and "after"s,
and if for any reason you're not convinced you'll earn many times its cost by applying its lessons,
simply let me know and I will refund your purchase price in full.
After you enter your credit-card information, the system will email you a download link so you can pick up the file. Tip: right-click on that download link to open up a "Save As" option to save the file on your hard disk. Any problems,
email me and I'll help straighten things out.
Get your copy
today for just $69.95! Order
Marcia's Makeovers now.
New
Bonus Option:
Add 99 Successful Press Releases to Your
PR Toolbox!
Want to tilt the odds
even more in your favor? Then
upgrade your order so that it includes The
Publicity Idea Book, a collection of
99 press releases that each resulted in
media coverage. They cover nearly
two dozen situations for which you might
crave publicity, from an activist cause
or an award to a new product or service
to trends and a TV tie-in.
Forty-nine topics or industries are
represented, from animals, collectibles
and fashion to film, music, medicine,
retail shops and travel.
Additionally, you get
my comments on each release, so you know
whether to regard it as a model to
follow or to avoid its flaws while
getting inspired by its on-target
general publicity strategy.
"The Publicity Idea Book is the ultimate swipe file for
winning press release ideas." - Denise O'Berry, President,
The Small Business Edge Corp.
The Publicity Idea
Book is almost 200 pages long and
sells for $49.95 on its own, but in
combination with Marcia's Makeovers, you
can add it to your order for only $30
more. In other words, you can order
both of these valuable publicity
resources for $99.95.
Enjoy!
Marcia Yudkin
P.S. Here again
are your ordering options...
Marcia's Makeovers
alone for $69.95: order
now
Marcia's Makeovers
PLUS The Publicity Idea Book for
$99.95: order
now
The Publicity Idea
Book alone for $49.95: order
now
All downloadable
products are covered by a money-back
guarantee.
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