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Got Articles? Convert Them into Press Releases
For a Second Round of Business Visibility

Re-deploy your article content, which you undoubtedly created in the first place for the sake of publicity, for a profitable second round of publicity from newswires, news sites and news media.  Attract more attention from your target market and more potential customers clicking to your web site from search engines.

My downloadable report, "Convert Your Articles to News Releases," teaches you step by step how to reuse the ideas you originally packaged in articles or newsletter items in a respectable press release that you can now distribute through press release distribution services.

Got a Quick, Easy Payoff Using This Articles-to-Release Strategy
"Using the guidelines in Marcia's report, it took me less than 15 minutes to turn tips I had previously written into a press release.  Then I had Marcia send out the release through her distribution service.  I had a spike in traffic to my site when the release went out and a week later I had another big spike. 

"The release appeared on sites for the Boston Globe, the San Francisco Chronicle, Fox News, CBS, ABC, UPI, Banks.com and many others. Good stuff! I'm getting ready to do a second release now, of course." - Caroline Jordan, Author of Stop the Cash Flow Roller Coaster, I Want to Get Off!

Like all the testimonials on this site, the customer comments on this page were provided without compensation, incentives or rewards.

To be honest, even the people I know who are highly publicity savvy don't pursue media coverage as often or as effectively as they could.  Why?  It usually takes thinking and effort.  But now if you have gobs of content already created, my article conversion process makes it easy to leverage that into visibility, credibility and traffic.

After reading "Convert Your Articles to News Releases," you'll know:

  • The three crucial elements that characterize releases that have credibility in the eyes of the media.  Indeed, miss any one of these three elements and the distribution services often refuse your submission, even though you're ready to pay them good money!

  • The top ten publicity angles to use when converting an article that might have been written a few years back into something that will come across as newsworthy now.  Each angle comes with numerous specific tips for using it wisely, including elements that need to be in the headline, first paragraph, inner contents and final paragraph of that type of release.

  • An eight-step process for converting your article to a press release.  This really takes the mystery out of what might otherwise be a baffling transformation.

Order "Convert Your Articles to News Releases" Now for $29.95

  • The complete text of four articles and the four press releases that I converted them into, each illustrating a different sort of publicity angle.  Print out these "before" and "after" versions, place them side by side and study the differences between the article and the corresponding release, and you'll quickly understand how to perform such a transformation yourself.

  • A ten-point checklist to use after you have drafted your release, to make sure you've covered all your bases in creating a press release that can accomplish your goal.

  • The two worst - self-sabotaging, really! - mistakes you can make in a press release and the fail-safe methods for preventing those flubs.

Order "Convert Your Articles to News Releases" Now for $29.95

  • Tips for optimal timing for your release, based on my decades of experience in the publicity business.

  • The web address for a frequently updated list of more than 40 different general and specialized press release distribution services, with notes on the strong points of each.

  • Three services for tracking media pickups, including a free service that's not as widely used as it should be.

"Convert Your Articles to News Releases" is 31 pages, an instant download in PDF format, just $29.95.  You won't find such comprehensive tips on this strategy anywhere, from anyone else.  ORDER IT NOW!

View your shopping cart or check out now.

Like this idea but too busy to do it yourself?

If you're too busy to publicize yourself or your organization and have a sizable bank of articles for me and my protégés to work from, then consider the value-priced publicity packages described below.  

With each package, we ask you a few questions, pore over your articles, select ones that lend themselves to turn into press releases, send you the releases for you to check their accuracy, then send them out for you through our press release distribution service.  

12 Releases Written From Your Articles & Distributed - $3,995 ($7,080 value)
To be eligible for this package, you must have an archive of 40 or more articles or newsletters.  This offers a hands-off program of monthly publicity for a whole year! 

52 Releases Written From Your Articles & Distributed - $12,995 ($30,888 value)
To be eligible for this package, you must have an archive of 200 or more articles or newsletters.  Enjoy the glow of weekly publicity for the coming year for a fraction of the cost of hiring a traditional publicist!

(Comparative values above were calculated from our usual rates of $395 to write each press release and $199 to distribute it to a multitude of online news sites trusted by the media and read by the public.)

Please note that these special prices are available only if we are working from your existing (not future) article archive and can select the articles we feel would work best for publicity purposes.   If you have another publicity need, please use our regular press release writing or makeover service.

Interested in one of the above publicity packages?  Send me an email using one of the links below and include the URL for your article or newsletter archive.  If that's suitable for this purpose and we have openings in our schedule, we'll make the rest of the arrangements, then get to work!

I'm interested in the 12-Release package.

I'm interested in the 52-Release package.

I'd like just the $29.95 report to do it all myself.

Is there a payment plan?  Yes, for the 52 Release package;  we can charge your credit card once a month for 1/12 of the annual fee. 


 

 
   
Publicity Ideas from Marcia Yudkin
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Copywriting Techniques from Marcia Yudkin
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