Creative Marketing Solutions: Fresh, Effective Strategies for Attracting Clients and Customers from Marcia Yudkin
  Binge-Learn Courses Seminars Products Coaching About Home
Receive a PDF copy of The Marketing Attitude with your free subscription to The Marketing Minute.

Your email address is kept private!

Learn how to become a marketing consultant in 10 weeks

Contact us



Sample Self-Introduction Makeovers
"Before" Versions

Business networking events often include an opportunity for attendees to stand up and introduce themselves. In one organization I belong to, each person gets to say as much as will fit in one breath. For best results, have something prepared and practiced instead of trying to improvise.

Your introductory spiel should be clear, dramatic and inviting.

Here are four self-introductions that I was asked to improve.

The "Before" Versions

1. JumpStart Sales provides effective, affordable sales training to small business owners and corporate sales leaders. We specialize in short, impactful and inexpensive learning sessions with higher retention levels than traditional training methods.
- Melissa McNatt, San Bruno, California

2. The Emerging Woman creates confidence with style for women making life transitions. Whether it's career change, relocation, divorce or reentry to the workforce, we offer guidance in image creation, fashion, self-esteem, beauty and individualized personal growth.
- Sandra Tollos, Arlington, Massachusetts

3. Do you need a name? Name One! is my company and creates names for new products. We make a difficult process easy and fun for you. Clients get 60 name candidates presented in a dynamic, fun one-hour meeting where everybody gets involved. At the end of the meeting you will be down to a short list of 5 to 10 names that everyone agrees on. Name One! has many satisfied repeat customers. We are the team that named Frito-Lay's Wow Potato Chip and SpringHill Suites for Marriott.
- Lauren Teton, Pound Ridge, New York

4. Where do you shop in Boston? In Dallas? In San Francisco? Shop on Maui! has everything from delicious snacks, to sportswear, to local arts and crafts, to household accessories and more than a few surprises. All of our products are made with Aloha spirit. Like our trade winds, you'll see the unique and fresh perspective which influences our designs. is your headquarters for cool Hawaiian stuff.
- Bob Wilson, Kahului, Hawaii

Think about the plusses and minuses of these promotional pitches. How you would fix the flaws in each? View my rewrites.

Copyright 2000 Marcia Yudkin.  All rights reserved.


Inspired! by Marcia Yudkin
Publicity Ideas from Marcia Yudkin
Copywriting Techniques from Marcia Yudkin
Web Site Makeovers from Marcia Yudkin
1999 - 2016 Creative Ways  P.O. Box 305  Goshen MA 01032. 413-563-4134  Marcia Yudkin
Privacy policy: We never share your e-mail information. Period.
Follow Marcia on Twitter | YouTube
Free Newsletter | | Speaking | | Consulting | | Mentoring | | No Blog | | Affiliates