Self-publishing used to be
expensive and risky. To get the cost per
copy to a viable level, one had to order
thousands of copies of books at a time. All
too many authors would then end up with
boxes and boxes of books in their garage
that they'd been unable to sell, making for
a discouraging situation and a financial
print-on-demand technology, the equation of
expenses and rewards of self-publishing has
dramatically shifted, making it possible for
more authors to publish their own works and
turn a profit. However, for a paperback book
project, the expenses have not fallen to
zero. Here is how I have several times
collected enough money in advance to pay for
all of my self-publishing costs.
Become a Paid
Freelance Writer - Start Today!
If you have a lust for authorship, you
might as well learn to get paid for
content. Master freelance article
writing by completing nine article idea
generation and writing assignments and
receiving feedback from a
Book-of-the-Month Club author who has
published in the New York Times
Magazine, Business 2.0, Psychology
Today, USAirways, TWA Ambassador and
many other top publications. Magazine
writing course for beginners.
My expenses for
self-publishing consist mainly of design
fees, the cost of ISBN numbers and the fee
for uploading a new book to Lightning
Source, which is the print-on-demand company
I use. Your publication expenses might
include fees for an editor and/or
proofreader as well.
To cover my publication
expenses, I create an appealing
pre-publication offer and circulate it to my
lists. People who have been following me for
years are often enthusiastic about the
opportunity to pay in advance for an
autographed copy of the upcoming book plus a
little bonus, all of which I promise to ship
around a certain date about a month in the
future. My bonus has been inclusion of the
audiobook files for the same book, either on
CD or MP3 as the customer prefers. Your
bonus might be a free PDF manual, a poster
or some other goodie that is related to the
There is no need to
discount your book for such fans. People who
don't care about the autographing and
just-after-publication shipping will wait
for your book to show up discounted at the
I create the
pre-publication offer using my regular
shopping cart and host it on my own web
site. Alternatively, you can use
crowdfunding sites such as Kickstarter or
Indiegogo to collect pre-publication orders.
These sites charge you a small fee that gets
deducted from your order total.
Your Facts Straight,
Editors (and readers) love it when you
content. Learn to separate
truth from rumor, get
crucial dates and spellings
right and be able to back up
Take the online
fact checking course.
Fact Checking Course
With my most recent
pre-publication offer, I had carefully
calculated the timing of collecting money
from my fans, submitting files to the
publisher, checking a proof copy of the new
book and then waiting for books to be
shipped from the printer. However, the big
batch of books I received after approving
the proof copy of my new book turned out to
have a printing flaw. It took an extra week
to receive perfect books I could send out to
those who had pre-ordered.
Because these were
customers who knew me, no one complained
after I informed them of the shipping delay.
Instead, I received back numerous emails
about how excited they were about expecting
to read the new book whenever it was ready.
Each time I used this
strategy, the income from pre-orders more
than covered what I owed my designer, what I
had paid for ISBN numbers and what I owed
the printing company for their per-title
charges and my first big batch of books.
This meant that nearly everything earned
afterwards would be pure profit.
Follow this blueprint, and
you too can enjoy financially carefree
Copyright 2012 Marcia Yudkin.
All rights reserved.