Creative Information Packaging Options
An excerpt from
the publication, Advanced Guide to
Information Marketing, by Marcia Yudkin.
Copyright 2013. All rights reserved.
Get more details
or order your copy now.
knowledge? Got an enthusiastic target
market? Then there's no reason to stick to
books, ebooks, audios and videos to convey your
expertise. More creative options abound,
and give you the chance to entice an unsure
buyer to make an initial purchase as well as
have something appealing for followup
sales. For each creative packaging option, I’ve provided
links for resources or examples.
1. Reminder Cards
Imagine colorful, well-designed “cheat sheets” that lots of people would find it useful to refer to often, and you have a product. Years ago I repurposed a sidebar from my book Persuading on Paper into a proofreading checklist. I printed it out on one sheet of good quality paper, both sides, laminated it and included it as a component of
an information product kit.
Bankers Online sells a colorful, postcard-sized reminder card on the telltale signs of bogus IDs in packs of 50 for easy reference by tellers and other bank employees. The more highly designed such items, the less temptation buyers will have to snitch your idea and duplicate it on their own. You’re best off going with a printing company that specializes in postcard production for this printing this type of card cost-effectively in large quantities.
Laminated Reference Guides
P.L.E.A.S.E. System Reminder Cards
Posters are as popular today as they were when you were you were in college and for the same reasons – they can decorate a wall and convey a message better than anything smaller. They can also serve as larger-than-life-sized reminder cards. Nearly anything amusing or educational can be made into a saleable poster.
Special poster printers can create full-color posters for you in bulk for resale, while Cafepress and Zazzle are suitable for creating posters in ultra-small quantities or on demand.
Just about any
kind of puzzle you can buy ready-made, you can
also commission as a puzzle containing content
that you specify.
That includes jigsaw puzzles, crossword
puzzles, word-search puzzles, Rubik’s cubes,
mazes, word jumbles, cryptograms, etc.
Sell thematic puzzles with insider clues
or content one by one or in a collection.
Crossword Compiler Software
Custom Jigsaw Puzzles
Stickers in your
product line can be humorous or practical.
The category includes bumper stickers,
stickers intended as labels, warning stickers,
name tags, promotional messages, indicators of
credentials or affiliations, reward stickers for
kids, business reminders and more.
Custom Made Stickers
Personalized Bumper Stickers
These ideas just
scratch the surface of the possibilities.
more or order your copy of Advanced Guide
to Information Marketing.