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Marcia's Mantras: Get a Provocative 
Marketing Thought of the Day

As our world communicates at an ever-increasing pace, I've come up with a simple way to help you improve your marketing day by day, without sending you into overload.

Marcia's Mantras is a nanozine (tiny ezine) that gives you, Monday through Friday, one concise marketing thought to ponder.  Read it in the morning and let it reverberate the rest of the day.  It's free.

If you're already on Twitter, here's how to subscribe.

For instance, here are three sample "Marcia's Mantras":

To prevent "feast or famine," you must have a marketing pipeline always bringing you new prospects, whether times are good or bad.

Elevator speech template: "I specialize in helping ___ (who?) who have ___ (what problem?) get ___ (what result?)"

Do you have something to offer those who arrive at your web site ready to spend a lot as well as those ready to spend a little?

Yes, each boxed item above is a whole "Marcia's Mantra"!  Occasionally the message announces a new product or upcoming course or also includes a link back to a featured item on Marcia's web site, such as an article not yet yet available to the general public.

This nanozine is free and delivered by Twitter early each morning.  Sign up and you never receive trivialities about my car, kids or cat - nothing but a useful little marketing nugget like the above.  You receive it on your Twitter home page - or, if you set things up to do so, in your email inbox or on your cell phone.

If you arrived at this page not knowing who I am, please read Marcia Yudkin's bio or poke around the rest of this site.

How to Subscribe

If you are already a Twitter user, sign up for Marcia's Mantras, simply go to while you are logged in and click the orange button that says "Sign Up!"

If you're not already on Twitter, here is how to sign up:

  1. Go to and provide the requested information.  Then follow the step just above to subscribe to Marcia's Mantras.  Starting the following weekday morning, you'll see a Marcia's Mantra each day when you log into your Twitter account.

  2. To receive Marcia's Mantras on your U.S.-based cell phone as a text message, sign up for Twitter as in #A, then see these instructions

  3. To receive Marcia's Mantras by email, whether on your mobile phone or your computer, sign up for Twitter as in #A, then sign up at TweetbyMail.

  4. To receive Marcia's Mantras by RSS feed, sign up for Twitter as in #A, then go to and scroll down to find and click on the orange RSS icon.  You'll be asked (possibly twice) for a username and password - they mean the username and password you used to sign up for Twitter.  Insert those and you'll be all set.

Questions & Answers

May we retweet Marcia's Mantras?
Yes, please do.  Regular Twitter users will understand how to sign up for their own subscription if they like what they see.

Will Marcia respond to questions, comments and fan mail from followers?
Sometimes yes - privately.  Any and all feedback is welcome.

If I sign up for Twitter to receive Marcia's Mantras, will I be flooded with tweets from other people?
No.  Friends and colleagues may find you and ask to follow you, but no one can send you tweets unless you sign up to follow them.  If this is confusing, just remember this:  You can easily "unfollow" Marcia's Mantras or shut down your Twitter account at any time.  

When exactly do Marcia's Mantras go out?
They go out every weekday at approximately 7 a.m. Eastern time.

So sign up today!



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