Lead Generation Made Easy: Discover How to
Target and Attract Prospective Clients by Mail
Despite the accessibility and
low cost of email and the Internet, postal mail
remains a lucrative vehicle for reaching
customers who need what you sell. Find out
how to execute a successful lead-generating
letter campaign step by step.
While fewer people read and
pay attention to offers coming in by email now
than three years ago, readership of postal mail
has risen in the same time period.
According to a survey by Vertis Customer Focus,
the top three reasons that recipients eagerly
open direct mail pieces are:
After recipients open your
mail, if they feel that it speaks to their needs
and concerns and they see a reason to take an
action you're suggesting now, they
respond. Then you have an opportunity to
close the sale or to follow up with them until
they're ready to buy.
In short, lead generation
through postal mail transforms a universe of
strangers into a manageable group of known
prospects for your business, whom you can turn
into customers over time. Your letter
begins the process of generating loyal clients
and creating "true fans."
Response-Inspiring Letters are Rare
If you're like me, most of the
lead-generation letters you have received by
mail are either self-centered "Hello, I
exist, I want your business" messages or
formulaic offers that sound like they were
written by a half-dead committee in a dungeon
somewhere. So before you get going on your
own campaign, it's vital to have models of
effective lead-generating letters and to
understand the strategies on which they are
My manual, 10 Steps
to a Lucrative Lead-Generating Letter
Campaign, gives you ten sample
letters from a wide range of service
businesses - see the list to the
right. It also breaks down the
process of creating your own successful
lead-generating campaign into 10
Some of the
lead-generation strategies illustrated
in the 10 letters are standard ones
proven over and over again to work,
while other more creative strategies
that are relatively specific to the
business involved will get your mind
whirring on how to apply the idea to
your target market and your goals.
in the sample sales letters:
your copy now.
Some Problems to Solve and
Goals to Reach with Letters
The business situations
prompting the sample letters in 10 Steps
to a Lucrative Lead-Generating Letter
Campaign cover a large span of
circumstances and opportunities, including
As a new member of the
Chamber of Commerce, you can send one letter
free to other members. How can you
best use this chance?
You'd like to expand
service into a specific geographical area
where you have few customers.
It would be nice (and
smart) to convince existing customers to
refer their friends and family members.
You provide a service to
children and need to attract and reassure
their parents first.
Once companies try your
service, they're hooked, so how to persuade
them to give you a try in the first place?
You'd like prospective
customers who may or may not think they need
your services to check out your web site.
It's tough to convince
organizations who already have a vendor to
give you the time of day, much less an
You're seeking bright,
ambitious professionals who aren't happy
with their current employer to join your
All the sample letters use
clear, magnetic wording and proven
letter-writing structures to make their
case. They easily serve as models because
the accompanying commentary points out
particular elements, such as a headline,
opening, offer or "P.S.," and explains
why they were crafted the way they were.
two free sample letters here.
Save hundreds of dollars off
the cost of commissioning a custom-written
letter by buying 10 Steps to a Lucrative
Lead-Generating Letter Campaign for only
$39.95. It's 40 pages, an instant download
in PDF (Adobe Acrobat Reader) format.
You'll want to print it out and keep the 10
steps and the 10 samples on your desk as you
create your own profitable letter-writing
Marcia's new letter
quickly brought me clients
"After I followed all of your recommendations
for improving my sales letter, I've already
gotten two new clients (and the possibility
of a third) from mailing out 30 letters.
Tell your potential clients to call me and
I'll rave about you - thanks!" - Charles
Markham, Principal, Markham &
Like all the testimonials on this site, the customer comments on this page were provided without compensation, incentives or rewards.
As with all the downloadable reports sold from this
web site, it's covered by an unconditional
money-back guarantee. If you don't find it
helpful, for whatever reason, simply request and
receive a refund.
Prospective customers who
don't know about you or don't realize you're the
superior choice are just this moment thinking
about giving their money to your
competitors. So the time is right to get
cracking on attracting them to you. It's
easy when you follow the steps and use the
models in 10 Steps to a Lucrative
Lead-Generating Letter Campaign!
your copy now for $39.95.