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Let's
Connect! A New Way to Make
Great Strides On Your Marketing
A "Walk the Talk"
Consultation With Marcia Yudkin Gets
Your Thinking Moving
Looking for feedback
or advice on a marketing issue?
Conventionally, you'd meet with a
consultant or coach by phone or in an
office. In my
unconventional new consulting offering,
we walk and talk it out, either on a paved
pedestrian trail or an unpaved walking
trail in a scenic park.
While "Walk
the Talk" normally takes place in
Western Massachusetts, from April 1 to
16, 2010, I've be
available for walking consultations on
Maui in Hawaii.
Why "Walk the Talk"?
I got the idea after
reading the blog of a Seattle expert who
offered half-hour consults at a café he
frequents. I liked his idea of a
one-time get-to-know-you exchange of
ideas, but I live in a rural area, and
hanging out in cafés isn't my
thing. Instead, I love being
active outdoors. (View my short YouTube
video if you haven't already.)
So how about a
consultation while walking?
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Walking aids
creativity. Out of the
usual business environment, you're
more open to new ideas. The
annals of invention are full of
innovations spawned while running,
swimming or doing housework.
As we're physically moving, both you
and I are more likely to get better
insights.
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Walking and
talking outdoors refreshes the
spirit. We'll be walking
in a relatively controlled setting
with little or no traffic, and while
sightseeing isn't the primary
purpose of "Walk the
Talk," you're sure to find the
views of forests, backyards or
farmland (depending on where we
meet) uncommonly pleasant.
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Being together
in person is warmer, richer. Instead
of receiving help from a disembodied
voice, you get body language and
emotional reactions as we're walking
together. In today's rushed
"everything Internet"
world, expect our
consultation to be a
productive, enjoyable and connected change of pace.
(If you arrived at
this page without knowing my
credentials, please take a look at my
bio before you read on.)
What Can We Tackle in a "Walk
the Talk" Session?
A "Walk the
Talk" consultation is perfect for
problem-solving, direction and advice. It
isn't appropriate for having me look at
something that's written or for creating
a detailed plan.
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Why This
"Walk the Talk" Client
Found the Session Worthwhile
"After I tried a number of
the flashy marketing coaches out
there, my
walking session with Marcia was
a breath of fresh air in every
way. We were truly 'in step'
around solving my challenges,
and I was amazed at how much
ground we could cover by walking
as we strategized. I also saw
how intuitive Marcia was about
my strengths and where I was
vulnerable, and her feedback
helped me on a very deep level.
"As a compulsive
note-taker, I was nervous that I
would not be able to absorb
Marcia's feedback, but we
addressed everything I hoped to
in a relaxed way, and I was able
to retain the details later on.
Our walking route was beautiful
and inspiring, and I have no
doubt that it added to the
high-quality plan that we
created together.
"It was definitely worth
driving nearly two hours each
way to our meeting point.
Walking with Marcia got me
exactly where I wanted and
needed to get to, quickly and in
ways that I trust completely.
Thank you Marcia for the walk,
the talk, and for getting me to
the other side." - Lisa
Claudia Briggs, LICSW,
IntuitiveBody.com, Helping Women
Lighten Up: The Remedy For
Out-of-Control Eating |
Do Come from Out of Town!
I live 15 miles west
of Northampton,
Massachusetts, acclaimed as the #1
small town in America for the arts and a
wonderful destination for a family
vacation. We can rendezvous there
and walk the Norwottuck
Rail Trail across the Connecticut
River and alongside Hadley farmland, or
walk a section of the same trail in
Amherst, birthplace
of poet Emily Dickinson.
If you have
college-bound teenagers, bring them
along to visit any of our five
colleges: Smith College, Mount
Holyoke, Amherst College, Hampshire or
the University of Massachusetts.
Like sports? The
Basketball
Hall of Fame is to our
south.
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Want a camping
vacation? Reserve a site at the D.A.R.
State Forest, and we'll walk one of
the trails there. You can swim, fish and hike there, and if you're
lucky, you might see a critter like the
one to the right.
Download a free
visitor guide to the Pioneer Valley
to learn more.
Love culture?
I'm also just a bit east of the
Berkshires, with Tanglewood, where
the Boston Symphony presents concerts
all summer, the homes of Edith Wharton
and Herman Melville, the Norman Rockwell
Museum and many other attractions.
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Black
Bear Encountered While Walking
6/23/09 |
"Walk the Talk" Ground
Rules & Procedures
If you have questions,
they might be answered in the following
explanation of how the program works.
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One to one: Just
one "Walk the Talk"
consultation per person, for one
hour, and only one person per
consultation. No pets.
You agree to turn off or ignore your
cell phone during our hour.
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Pace: I
walk 2.5 to 3 miles per hour, and
normally we walk on level or gently
sloping ground. This is not
race walking or strenuous
hiking! I'll select our
walking route after taking into
account where you live
or are staying, your preferences and
your fitness level.
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Notes:
At the end of our walk, I'll prompt
you for what you learned and your
next steps so you can write them
down. So don't worry about how
to take detailed notes. With
my help, you'll have a record of
what you need to remember.
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Payment: The
fee of $200 is payable by credit
card at the time you reserve your
"Walk the Talk" time
unless we agree on other
arrangements. (My usual rate
is $350/hour.) If you cancel
more than 48 hours before the
appointment, you receive a complete
refund.
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Weather: Prior
to our appointment, we'll exchange
contact information so we can stay
in touch about last-minute weather
issues. If there's thunder or rain,
we'll reschedule. If we've already
rescheduled once and the weather is
bad for our second try, we'll meet
indoors at a coffee shop for our
session instead of walking.
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Clothing: Please
dress for comfort, not looks, and
bring along water and a hat if it's
sunny. Wear sneakers or hiking
shoes.
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Risk: You
agree that meeting outdoors while
walking carries risks, and you agree
that any injury, loss or other harm
that occurs to you during our
consultation is your
responsibility.
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Other: Everything
we discuss is confidential unless we
both agree otherwise.
Sign Up Now!
With the end of
summer, I'm no longer listing dates on
this page, but you can still request a
Thursday or Friday meeting and I'll try
to accommodate you. Request
a Walk the Talk consultation.
Thank you for reading
about my little experiment, and I hope
to walk the path of progress with you!
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