Creative Marketing Solutions: Fresh, Effective Strategies for Attracting Clients and Customers from Marcia Yudkin
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Sample Home Page Makeover
"Before" Version

Web sites face challenges similar to flyers and brochures. Whether the purpose is producing inquiries or sales, the words have to tantalize the visitor with something not available elsewhere, explain the offering thoroughly and persuade the reader to take action.

Christina Merkley sensed that she was doing something wrong on her home page, but she wasn't sure what.  In addition, she'd decided to highlight her graphic coaching services for individuals in a separate web site and focus this site on her services for corporations and nonprofit organizations. 

Her "before" version is below.  As you read it, imagine yourself as a meeting organizer or strategic planner for a sizable company.  Would this home page spark a desire to hire Christina or learn more about what she does?  If not, how would you revise the site?  In addition, try to set aside beliefs like "Everyone creates home pages like such-and-such, so this must be on the right track."

Note that we've disabled the links to ensure that you won't get lost clicking around.  

The "Before" Version

(Click on the image to see the life-sized page.)

(If the picture you click to looks all scrunched up, then go to your browser and select Tools/Internet Options/Advanced, then under Multimedia, uncheck "Enable Automatic Image Resizing" and refresh this page.  Click the image again and it will be life size!)

Now view my commentary and "after" version.

Or get a copy of my Web Site Marketing Makeover book, which includes eight comprehensive web site makeovers and many guidelines, to study at your leisure.  Learn more.


 

 
   
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