Sample Brochure Makeover
"Before" Version

Let's look at the copy for a simple brochure. Pay special attention to the cover copy, because if it doesn't grab you and make you want to read more, you'll never even get exposed to what's inside.

The brochure will be sent to those responding to a classified ad and given out at appropriate New Age expos. You'll have to use your imagination to picture the text printed colorfully in the indicated chunks onto 8 1/2" by 11" paper folded once so that it has four panels, each one 8 1/2" by 5".

The "Before" Version

[front panel]

SECRETS OF SEX AND LOVE REVEALED

Discover how astrology can help you understand and improve your loving relationships. These exciting, information-packed reports can help you answer all your questions about relationships.

[interior left and right panels]

COMPATIBILITY ASTROLOGY CHARTS

1. Romantic Compatibility Chart gives two separate charts - one for each partner - and describes how the partners relate to each other.

2. Romantic Composite Chart combines both partners' charts and then creates a new, separate chart of their romantic relationship as a distinct entity.

Astrological factors cannot be denied when it comes to the success or failure of any kind of relationship. These in-depth reports are clearly written and very accurate. You'll be astounded to see how effectively the report describes important aspects of the relationship and its potentials. It also provides you with insights on how to handle problem areas.

Houses 5, 7 and 8 are houses of relationship potential. While they have other meanings, here they are defined as love relationships (5), partnerships (7) and sexual relationships (8).

Each report runs 7-15 pages.

1. $22.50 Romantic Compatibility Chart
2. $22.50 Romantic Composite Chart
3. $40.00 Both charts combined into one in-depth chart (20-30 pp)

$3.00 Shipping and handling 

[back panel]

FIRST PARTNER'S NAME:
BIRTHDATE:
BIRTHTIME:
AM/PM:
BIRTHPLACE (CITY/STATE):
 
SECOND PARTNER'S NAME:
BIRTHDATE:
BIRTHTIME:
AM/PM:
BIRTHPLACE (CITY/STATE):

Qty Report Name Price

___ Romantic Compatibility Chart $22.50
___ Romantic Compatibility Chart $22.50
___ Romantic Compatibility Chart $40.00

Subtotal _______

Plus $3.00 Shipping $ 3.00

TOTAL _______

THANK YOU AND ENJOY!

Kathryn McGlynn
P.O. Box 685
Sturbridge, MA 01566
(781)340-2146

Kathryn McGlynn, C.Ht. is a registered certified hypnotherapist. She is also a Reiki Master and performing artist.

#  #

What improvements would you make here?  It's a great learning exercise to print out the "before" version of this brochure and attempt a more effective version yourself.  Then see my revised version and comments.

Copyright 1999 Marcia Yudkin.  All rights reserved.