| |
Make Big Changes With
One-on-One Coaching
Brand (or Rebrand) Your Company So Ideal
Clients Consider You Their Top Choice
Add Sizzling Appeal, Yet Be
Yourself
Tired of pretending to
be the company or individual that experts say you
"should" be to attract
business? Turned off by marketing
advice that feels fake, manipulative,
aggressive or insanely difficult for you
to carry out? Eager for
encouragement and guidance on attracting
clients effectively while concentrating
on what you do best?
Learn how to market
yourself with both integrity and
style. When you highlight your
true character strengths and talents
with a little bit of pizzazz, people and
organizations that prefer someone just
like you show up and become long-term
customers and referral sources.
My home-study program, Personality Power: Create Branding That Connects With Ideal Clients and Frees You to Be Yourself,
helps you identify your key values,
unique gifts and idiosyncratic
masteries, describe what customers can
expect from you and apply techniques
that portray the best that you have to
offer in a positive light.
You'll determine what
you want to be known for, delineate who
you do and don't want to be doing
business with and learn multiple ways to
convey your particularity in words,
image and behavior so your advantages
have intense appeal for your ideal
clients.
|
The ONLY person I
trust to help me rebrand my message
"For more than four years I've
depended on Marcia Yudkin whenever my
company was shifting focus to help me
find the words to explain what we were
up to and to make that appeal to
potential clients. From where I
sit, she's the best wordsmith on the
planet." - Jim Jenkins,
President and Chief
Inspiration Officer, Creative Visions
Consulting, Frederick, MD |
Introverts Welcome!
While you don't have
to be a card-carrying introvert to
benefit from this seminar, it may be
helpful for you to know that the
approach in this program has evolved
through extensive dialogues I've had
with professionals who recoil from much
conventional marketing advice with
"That's just not me!"
If you are someone who
smiles only at people you respect,
prefers keeping the private
you from public scrutiny or can't bring
yourself to push your offerings on those
who act uninterested, you'll find the Personality
Power seminar an excellent fit.
|
Me,
Having Fun |
If you're a naturally
sociable, fun-to-be-around person who
feels you're wearing an uncomfortable
mask while marketing yourself, this
program is tailor-made for you as well.
And if you feel frustrated
in your business because too many of
your clients drive you crazy, you'll
learn why - and what to do to attract
clients who respect and value you,
instead.
(Notice how
specifically and vividly I've described
who this program is for? That's
one technique you'll learn much more
about in Personality Power.)
|
If you run a company,
you may not have thought of it as having
a personality, but it does, and when you
manage that strategically, you align
expectations with reality for a payoff
that shows in the bottom line.
Personality Power: Create Branding That Connects With Ideal Clients and Frees You to Be Yourself
takes place via four recorded audio
sessions with ample handouts and
resources, one and a half hours of one-on-one
coaching with me,
copious bonus resources, and two months of unlimited
feedback and advice in a
password-protected online forum.
It costs $797 and you complete the
lessons at your own pace.
Here's What You Learn
This seminar takes you
step by step toward a coherent business
identity that feels comfortable for you
and calls out strongly to your ideal
clients. With guidance and
feedback, you create new marketing copy
that distinguishes you from colleagues
and leads customers to expect the
behaviors and talents you can happily
provide.
Lesson 1: Branding
From the Inside Out. What do
you want to be known for? As a
group, we'll toss out the conventional
"shoulds" for a business image
and discuss how to use what's important
to you as your starting point.
I'll lead you in discovery exercises
that help you clarify what you most have
to offer those who engage you, how you
prefer to relate to clients and whether
or not you have personal characteristics
or experiences you'd like to incorporate
into your branding.
Lesson 2: Defining
and Appealing to Your Ideal
Customers. Who would you most
like to be working with? You feel
saner and clients are more likely to be
delighted when there's as close a match
as possible between your personality,
values and strengths and the behavior
and expectations of those who are hiring
and paying you. I'll peel away
common objections to this notion, and
you receive support and feedback in
clarifying the identity and
characteristics of your ideal customers.
Lesson 3: 12+
Elements You Can Use to Brand Yourself.
Learn more than a dozen techniques
you can choose from to dramatize in a
concise way the messages that highlight
your distinctiveness and appeal most to
your target market, while turning away
those you'd rather not have as
clients. These range from a
company name and tag line to a moniker
("The Queen of Clean"), a
business motto, visual style and much
more.
Lesson 4: Marketing
Copy With Personality Power.
Whether you prefer pizzazz or
plainly stated principles, you now
discover how to fill in the bare ideas
you've generated so far with promotional
copy that reaches out with a sparkling
appeal for your favorite kind of
clients. Learn global ways to send clear,
memorable personality signals
on your web site and elsewhere, and get
inspiration from more than three dozen
categorized examples.
As described below,
along with these four recorded lessons, you also receive a multitude of
written and audio resources, one-on-one
assistance from me and unlimited
feedback for two months.
All in all, the
program might involve radical
reshuffling of your self-perception and
what you would like others to know about
you. Or it might help you gather
together various ideas you've already
had into a new, on-target
presentation. How great a change
you make in your business image is
totally up to you.
What the Personality Power Program Includes
In a home-study format
with personal feedback and coaching,
Personality Power gives you all of the following
for just $797:
-
Four recorded step-by-step lessons
in a CD binder, taking you through a
proven process of personal branding ($400 value)
-
An assignment at the end of each
lesson that helps you clarify your
branding focus step by step, with my
feedback
-
A handout for each session that
includes a detailed content outline,
checklists and resources
-
The complete manual of my home-study
course on how to generate names, tag
lines, product names and the like
($497 value)
-
Two one-on-one telephone
consultations with me, the first
half-hour to be scheduled
after you complete Lesson 2 and
before you start Lesson 3, and an
hour for discussing any section of the
Personality Power process where you
need intensive advice or suggestions
($600 value)
|
A Lot Can
Get Accomplished in Just Half An
Hour
"Marcia listened to what I
was saying (and not saying). In
only 30 minutes, we focused on
the steps I need to do next - to
define the philosophy behind my
work, create a clear vision of
my values and, specifically,
identify the profile of
customers/clients I want to work
with based on those values.
Having that clear focus is
invaluable. Thank you,
Marcia!" - Deborah
Mangiamele, Pittsford, NY |
-
Three bonus
recordings, on Sizzling Sound Bites,
Constructing Personas for Marketing,
and Personal Branding ($147 value)
Marketing colleagues
of mine tend to charge $2495 and up for
this type of program (without, of
course, the personality-matching
emphasis). You can get fresh new
branding on track for only $797, plus a
small shipping charge.
Your Guarantee
Your satisfaction with
the home-study program is
guaranteed as follows: Look over
all the materials and listen to Lesson
#1. If my approach doesn't make
sense to you or you no longer want to
brand (or rebrand) yourself, simply return all
the materials in resaleable condition
for a prompt 100 percent refund of the
$797 fee for the program.
Once you've submitted
your first homework assignment or had a
telephone coaching session, there is no refund on the
program.
SIGN
UP NOW
Because of the
personal coaching component in this
program, I can accommodate only a limited
number of enrollees, and I reserve the
right to close the doors on the program
at any time. Register now to
avoid a delay in being able to start on
your stellar new branding!
Prefer a Payment Plan?
For a limited time, you can
divide the tuition into two equal
payments 30 days apart - and get started
delving into the personal branding
course material now. That
is, you pay $398.50 now and $398.50 30 days from
now. Shipping of the program materials anywhere in the world is
free. That's pretty painless, isn't
it?
SIGN
UP WITH THE
TWO-PAYMENT PLAN
Questions?
Simply email
me.
|
