Inspiring and Invigorating, With Only 10 Spots Available
Preen Yourself in Paradise January 13-14, 2011!
Polish Your Introvert Marketing Skills on Maui 

If you're a self-contained, no-crowds-please! kind of person and are fed up with marketing advice that feels distressingly wrong for your personality, come to Maui in early January for a first-ever Marketing for Introverts Seminar.

• Free yourself from the energy-sapping "shoulds" that have kept you in knots about marketing.

• Discover how you can actually outmarket the loudmouths by tuning into your strengths as a quiet attention-getter.  

• Find out how to approach marketing more like the crossword puzzles you love to finish, the musical scores you decipher with gusto or the solitary nature walks that make your spirit soar.

When you leave Maui (reluctantly, of course), you'll have a clear understanding of your marketing personality, know how to communicate clearly the value of your offerings, and have a plan for attracting ideal clients that feels comfortable for you to implement at home.

Your marketing mentor

My name is Marcia Yudkin, and I recently told a Boston Globe reporter that I would rather go to the dentist than to a party.  I treasure my privacy.  Yet I've appeared on National Public Radio, published and promoted 11 books, and have a worldwide reputation, with a following of tens of thousands of people from every continent except perhaps Antarctica.

If you haven't already listened to my Marketing for Introverts Manifesto, please go and download it.  (It's free.)  To learn more about me, visit this page.

If you identified with the portrait of introverts you heard in the manifesto, and you would relish implementing marketing that suits you, propels your business forward and even feels like fun, read on for details of the Marketing for Introverts Seminar on Maui, Hawaii, January 13 and 14, 2011.    

What you learn at the seminar

Understanding yourself

• Why trying to pretend you're someone you're not doesn't work, and why that's good news for introverts

• How to suspend the damaging myths you've been taught about marketing and let back in only the advice that supports you 

• Why "I hate marketing!" is never the whole truth

• Why understanding the boundaries of your comfort zone is important, even if you decide to step beyond its lines once in a while

Understanding the dynamics of marketing

• Eight points every marketer, introvert or extrovert, must understand about setting things up so customers can decide to buy

• How to communicate value honestly and convincingly, without hype

Understanding positioning

• The importance of defining your ideal clients or customers

• Why pricing and selectivity are part of marketing

• Feedback from me and other seminar participants that helps you refine your 30-second introduction and home page approach

Selecting marketing tactics that are right for you

• Differences between "push" and "pull" marketing methods, and why introverts can profitably concentrate on the latter

• Cataloguing your own creative talents and communication preferences, so you can use them to the greatest extent and also accommodate customers and colleagues who differ from you

• Introvert-friendly marketing tactics to replace cold calls

• Versions of networking, publicity, platform speaking and social media that often work for introverts

• Resources for deeper exploration of introvert marketing options

Creating your action plan

• Changes you intend to implement upon returning home

• Group problem-solving on your possible obstacles to implementation

How this seminar is different

I've seen colleagues promote seminars capped at 100 or 150 participants as "small."  To an introvert, that's absurd.  The Marketing for Introverts Seminar is truly cozy - limited to just 10 people.

The teaching approach also differs from that of the typical seminar.  Instead of shoving as many ideas as possible at you, I structure the time we have together so you can begin integrating new insights into a fresh start for your marketing right in the seminar room.

Instead of feeling overloaded, you have the opportunity during the seminar to absorb information, ask questions, and apply what you're hearing to your unique preferences.  Teaching occurs mainly through discussion rather than lecture. (But you never have to talk if you don't feel like it!)

Additionally, to help you implement new marketing strategies after you get home, the seminar tuition includes two participants-only follow-up support calls and two months of membership in the Marketing for More online forum, where you receive feedback, ideas, resources and answers to questions.

One other difference: Confidentiality.  Whereas many other seminars are recorded in full, the Marketing for Introverts Seminar will not be recorded at all (not by me, not by participants).  Everything you share stays within those four walls. 

Are you eligible to attend?

This program is for business owners, solo practitioners, and managers who plan and implement most of the marketing and publicity for a company or non-profit.  You may also attend if you provide marketing services and work with a lot of introverts.

If you haven't yet launched your business, feel free to join us as long as you have a very clear idea of the business you're starting.

The program fee

Including seminar meetings on both Thursday and Friday, January 13 and 14, handouts, continental breakfast and lunch on the two days, two follow-up support calls, and two months of membership in Marketing for More, the fee is $1,495.

If a spouse or partner works with you in the business and would like to attend, they may join you in the seminar for just $500.  Where a spouse has a separate business, each of you pay the full fee.

The seminar takes place at the Sheraton Maui Resort & Spa on Ka'anapali Beach.  After you register, I'll explain what you should do to take advantage of the hotel's generous room rate discount for attendees, so you pay just $240/night plus their Resort Charge of $25.  (Otherwise, their least expensive rooms would cost $299/night.)  Many nearby West Maui condos can be booked for $150-$175/night at that time of year.  You can fly into either the main Kahalui airport or the smaller, nearer one in Kapalua.

You may be able to attend the seminar as a tax-deductible business trip.  (The pleasurable surroundings are a bonus!)  According to the Internal Revenue Service, "Travel expenses for conventions are deductible if you can show that your attendance benefits your trade or business."  IRS Details.

Did you realize Maui is often voted "Best Island in the World"?  For good reason.  About Maui.

Ask me how you can lengthen your stay and keep the whole trip tax deductible by scheduling one or two Walk the Talk Consultations with me the week following the seminar.

Yes, it's guaranteed!

If you feel you're not already clearly receiving your money's worth and exactly what you came for during the first portion of the seminar's first day, simply tell me prior to Thursday's lunch.  You may leave at that point, and I'll arrange for a refund of your entire seminar fee.  

How to reserve your place

Save your spot at this ground-breaking seminar by paying a $100 deposit.  This deposit is refundable through December 20, 2010.  Payment of the remaining $1,395 is due by January 2, 2011.

Can't wait? Or can't make it to Maui? Then join my Marketing for More mentorship program - a small, supportive community of people who are serious about marketing their businesses, where introverts are respected and encouraged to find their own best path to success.

But if you're excited about shucking the burdens of marketing and embracing the joy of attracting customers your own way, don't wait.  Only six spots are still available.  Lock in your attendance by paying the $100 refundable deposit today.

Sign up now.