Inspiring
and Invigorating, With Only 10 Spots Available
Preen Yourself in Paradise January 13-14, 2011!
Polish Your Introvert Marketing Skills on Maui
If you're a self-contained,
no-crowds-please! kind of person and are fed up
with marketing advice that feels distressingly
wrong for your personality, come to Maui in
early January for a first-ever Marketing for Introverts
Seminar.
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When you leave
Maui (reluctantly, of course), you'll have a
clear understanding of your marketing
personality, know how to communicate clearly the
value of your offerings, and have a plan for
attracting ideal clients that feels comfortable
for you to implement at home. |
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Your marketing mentor
My name is Marcia
Yudkin, and I recently told a Boston Globe
reporter that I would rather go to the dentist
than to a party. I treasure my
privacy. Yet I've appeared on National
Public Radio, published and promoted 11 books,
and have a worldwide reputation, with a
following of tens of thousands of people from
every continent except perhaps Antarctica. If
you haven't already listened to my Marketing for Introverts
Manifesto,
please go and download
it. (It's free.) To learn more about
me, visit this page. If
you identified with the portrait of introverts
you heard in the manifesto, and you would relish
implementing marketing that suits you, propels
your business forward and even
feels like fun, read on for details of the Marketing
for Introverts Seminar on Maui, Hawaii,
January 13 and 14, 2011.
What you learn at the seminar
Understanding
yourself
-
Why trying to pretend you're
someone you're not doesn't work, and why
that's good news for introverts
-
How to suspend the damaging
myths you've been taught about marketing and
let back in only the advice that supports
you
-
Why "I hate
marketing!" is never the whole truth
-
Why understanding the
boundaries of your comfort zone is
important, even if you decide to step beyond
its lines once in a while
Understanding
the dynamics of marketing
-
Eight points
every marketer, introvert or extrovert, must
understand about setting things up so
customers can decide to buy
-
How to
communicate value honestly and convincingly,
without hype
Understanding
positioning
-
The
importance of defining your ideal clients or
customers
-
Why pricing
and selectivity are part of marketing
-
Feedback from
me and other seminar participants that helps you refine your
30-second introduction and home page
approach
Selecting
marketing tactics that are right for you
-
Differences between
"push" and "pull"
marketing methods, and why introverts can
profitably concentrate on the latter
-
Cataloguing your own
creative talents and communication
preferences, so you can use them to the
greatest extent and also accommodate
customers and colleagues who differ from you
-
Introvert-friendly marketing
tactics to replace cold calls
-
Versions of networking,
publicity, platform speaking and social
media that often work for introverts
-
Resources for deeper
exploration of introvert marketing options
Creating
your action plan
How this seminar is different
I've seen
colleagues promote seminars capped at 100 or
150 participants as "small."
To an introvert, that's absurd. The Marketing for Introverts
Seminar
is truly cozy - limited to just 10 people.
The teaching
approach also differs from that of the typical
seminar. Instead of shoving as many
ideas as possible at you, I structure the time
we have together so you can begin integrating
new insights into a fresh start for your
marketing right in the seminar room.
Instead of
feeling overloaded, you have the opportunity
during the seminar to absorb information, ask
questions, and apply what you're hearing to
your unique preferences. Teaching
occurs mainly through discussion rather than
lecture. (But you never have to talk if you
don't feel like it!)
Additionally,
to help you implement new marketing strategies
after you get home, the seminar tuition
includes two participants-only follow-up
support calls and two months of membership in
the Marketing
for More online forum, where you receive
feedback, ideas, resources and answers to
questions.
One other
difference: Confidentiality. Whereas
many other seminars are recorded in full, the Marketing for Introverts
Seminar will not be recorded at all (not
by me, not by participants). Everything you share stays within
those four walls.
Are you eligible to attend?
This program is for business owners, solo
practitioners, and managers who plan and
implement most of the marketing and publicity
for a company or non-profit. You may
also attend if you provide marketing services
and work with a lot of introverts.
If you haven't
yet launched your business, feel free to join
us as long as you have a very clear idea of
the business you're starting.
The program fee
Including seminar
meetings on both Thursday and Friday, January
13 and 14, handouts, continental breakfast and lunch
on the two days, two
follow-up support
calls, and two months of membership in
Marketing for More, the fee is $1,495.
If a spouse or
partner works with you in the business and
would like to attend, they may join you in the
seminar for just $500. Where a spouse
has a separate business, each of you pay the
full fee. The
seminar takes place at the Sheraton
Maui Resort & Spa on Ka'anapali
Beach. After you register, I'll explain
what you should do to take advantage of the
hotel's generous room rate discount for
attendees, so you pay just $240/night plus their
Resort Charge of $25. (Otherwise, their
least expensive rooms would cost
$299/night.) Many nearby West Maui condos
can be booked for $150-$175/night at that time
of year. You can fly into either the main
Kahalui airport or the smaller, nearer one in
Kapalua.
You may be able
to attend the seminar as a tax-deductible business
trip. (The pleasurable surroundings
are a bonus!) According to the Internal
Revenue Service, "Travel expenses for
conventions are deductible if you can show
that your attendance benefits your trade or
business." IRS Details.
Did you realize
Maui is often voted "Best Island in the
World"? For good reason. About
Maui. Ask me how you
can lengthen your stay and keep the whole trip
tax
deductible by scheduling one or two Walk
the Talk Consultations with me the week
following the seminar.
Yes, it's guaranteed!
If you feel
you're not already clearly receiving your money's worth
and exactly what you came for during the first
portion of the seminar's first day, simply
tell me prior to Thursday's lunch. You
may leave at that point, and I'll arrange for a refund of
your entire seminar fee.
How to reserve your place
Save your spot at
this ground-breaking seminar by paying
a $100 deposit. This deposit is
refundable through December 20, 2010.
Payment of the remaining $1,395 is due by
January 2, 2011.
Can't wait? Or
can't make it to Maui? Then join my Marketing
for More mentorship program - a small,
supportive community of people who are serious
about marketing their businesses, where
introverts are respected and encouraged to find
their own best path to success.
But if you're
excited about shucking the burdens of marketing
and embracing the joy of attracting customers
your own way, don't wait. Only six
spots are still available. Lock in
your attendance by paying
the $100 refundable deposit today.
Sign
up now.
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