Four Steps to a
Better 2013! Home-Study Course
Get Next Year on Track Now: Create a
Targeted, Practical, Just-for-You,
One-Year Marketing Plan
Why bother with an annual marketing plan?
By the seat of your pants, you’ve reached a certain level of success,
but you work way too hard, with
scattershot effort. Now it's time for
focused, strategic action.
You've been marketing
just whenever you feel like it or can
spare the time, and your cash flow shows
it. Sometimes you're aflush with
income and too often, you hit a stretch
Or you have a goal,
such as making your new book a success,
becoming the "go-to" guy or
gal in your industry, or being able to
spend more time with your family.
Success becomes far
easier when you know what to do, when to do it and how.
Gear up for success next year with help from a
coach who has world-class experience in reputation building and creative outreach to current and new markets.
The Marketing Plan
Intensive Helps You Plan Step by Step
In the privacy of your
home or office, devote some concentrated and
directed energy to how you want the
coming year to
turn out for your business. Listen
to four audio lessons (and four bonuses), fill out the workbook planning
exercises, and emerge
with a customized, feasible
month-by-month plan of action that helps
make your desired future happen.
course in marketing strategy
as it lays out a complete
methodology for charting a
course for the new year.
Marcia's approach does not
overwhelm you with too much
advice, but guides you through a
retrospective of worked in and
did not worked in the past year.
This leads to the development of
a sound marketing plan for the
coming year that focuses on
building upon your past year
ineffective programs and
incorporating new ones with
better promise." - Henry
Bruce, Founder, Rock Annand
With your strategic yet concrete marketing plan, you stop depending on the habits that have taken you only so far.
Throughout the coming year, you'll know
how to do the right things at the right time
so you reap your desired business and
The home-study program includes
one month of unlimited answers to your marketing plan
questions in a private online forum and
a half-hour of one-on-one consulting by
phone with creative marketing coach Marcia
Yudkin. You receive the course
materials as a boxed set of recordings and
a bound workbook for convenient review throughout the year - and reuse
next year and the year after that.
No MBA-speak, no number-crunching
If you search the Internet for
"annual marketing plan" or
"sample marketing plans,"
here's what you’ll find. With rare exceptions,
such sample plans, services and software are crafted by steeped-in-jargon MBAs who want
you to analyze and rehash what you already know
and wrap your mind around concepts like
"contribution margin" and
(These words come from a site selling marketing plan
The Marketing Plan Intensive uses no business-school
mumbo-jumbo, no pie charts, no
spreadsheets and no calculations.
Instead, with provocative questions,
information about which tactics help you
reach which goal and an easy
step-by-step process, you create a
simple, no-nonsense set of well-chosen actions to take month by month during
the year so you reach your objectives.
If you need a marketing plan as part of a search for funding or financing, the
Marketing Plan Intensive is not for you.
If you want a simple success plan that
gets you on track toward your goals and
moves you along, then sign up today at the bottom of this
page so you can get started right away.
Two other distinctive
aspects of this marketing plan course
are the extent to which it encourages
you to take a broad view of your goals
and its emphasis on making sure you are
planning in a way that fits your
personality and habits - so your plan is
feasible and its tasks get accomplished.
About your leader
coach Marcia Yudkin has decades of
experience helping all kinds of
businesses with the creation and
execution of marketing and publicity
from marketing plan clients
on Marcia's background
The four steps in this Intensive
This program is
inward-looking as well as
forward-looking, which ensures that it's
not an academic exercise but instead
truly fits your yearnings, personality
and preferences. Here is the
four-step process in a nutshell:
Step 1: Take stock
of the previous year and identify
You're taken through a
series of questions that help you
reflect on where you succeeded best
during 2012, where you left money on the
table and where you'd like to take your
business in 2013. Learn new ways
to leverage what you've already done so
you can earn more with less effort.
Step 2: Discover
which tactics help achieve which goals
With specific goals
and personal preferences in view, you
can start pinpointing which marketing and publicity tactics to
include in your marketing plan.
Detailed "If you want this, then do
that" handouts, lecture and
discussion help you assemble a tentative
list of to-do's for the coming year.
Step 3: Construct
your month-by-month marketing plan
Find out how to turn
all your maybes into a simple,
easy-to-follow action plan,
incorporating recommended frequencies,
sequences and practical timing for the
various components. Hear which
categories of items do not belong
in your plan, and why.
Step 4: Make sure
the plan is manageable for you and your
Before finalizing your
plan, it's crucial to look inside again
and think about what might get in the
way of carrying it out. You get a
multitude of tips on making sure your
action plan fits your strengths and
compensates for your weak points.
Your takeaway is a manageable,
unique-to-you marketing plan.
How much is the Marketing Plan
Although clients were
paying $2,995 for a customized one-year
marketing plan, the home-study
audio/workbook course with unlimited
private forum support for a month,
several bonuses described below and one
of one-on-one advice costs only $497,
plus a small shipping charge.
A boxed CD set
of four recorded teleseminar sessions, which
include questions and relevant
discussion from a variety of
participants - add it to your
library so you can repeat the Marketing Plan
Intensive next year, or whenever you
recordings - on 12 methods of
creating leverage, a sample
marketing plan created step by step
as you listen, the whys and hows
of putting marketing routines into
place, advice on honing your
competitive edge and tips on creating a
flexible plan that maintains space
for new opportunities
Is it for you?
This program is for
small business owners, solo
practitioners and marketing managers of
companies or non-profits of up to $2
million in annual sales.
I am very pleased with your
Marketing Plan Intensive. As a
result of this course, I am now very
clear about my marketing goals
for the year ahead, and the
steps and resources needed to
achieve them. And the
discussion forums, plus the time
you spent on the phone with me
individually, helped me to feel
genuinely supported in the
process. Thank you!" -
Stephanie Hessler, Owner &
Designer, Stephanie Hessler
If you have not yet
launched your business, there are a few
points in the Marketing Plan
Intensive that might not apply to you,
but on the whole, it takes you too by
the hand and shows you how to create a feasible
marketing action plan that successfully
launches your enterprise.
Is it guaranteed?
Yes, like all products
sold from this web site, it's guaranteed
in this way: Look it over when it
comes in the mail, and if
it's not to your liking for any reason,
send it back in resaleable condition and
receive a 100% refund of the course
fee. The guarantee applies until
you use the consultation or Marketing
for More components of the course or for
one full year, whichever comes first.
purchasing the course once, you'll have
the whole marketing planning process in
your library to use next year again, and
for years to come.
How to sign up
The course fee is
$497, and the shipping fee is $12.95 for
U.S. customers and $36.95 for customers
living elsewhere. Your course
materials are sent by
USPS Priority Mail.
After you order, you
can actually get started on your
marketing plan thinking right away, as
you immediately receive a downloadable audio file of
one of the bonus recordings. It's
a fun, fulfilling, fruitful process!
send me the Marketing Plan Intensive.