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Four Steps to a Better 2013!  Home-Study Course Includes Coaching
Get Next Year on Track Now: Create a Targeted, Practical, Just-for-You, One-Year Marketing Plan

Why bother with an annual marketing plan?

By the seat of your pants, you’ve reached a certain level of success, but you work way too hard, with scattershot effort.  Now it's time for focused, strategic action. 

You've been marketing just whenever you feel like it or can spare the time, and your cash flow shows it.  Sometimes you're aflush with income and too often, you hit a stretch of famine.

Or you have a goal, such as making your new book a success, becoming the "go-to" guy or gal in your industry, or being able to spend more time with your family.

Success becomes far easier when you know what to do, when to do it and how.  Gear up for success next year with help from a coach who has world-class experience in reputation building and creative outreach to current and new markets.

The Marketing Plan Intensive Helps You Plan Step by Step

In the privacy of your home or office, devote some concentrated and directed energy to how you want the coming year to turn out for your business.  Listen to four audio lessons (and four bonuses), fill out the workbook planning exercises, and emerge with a customized, feasible month-by-month plan of action that helps make your desired future happen.

"Great course in marketing strategy as it lays out a complete methodology for charting a course for the new year. Marcia's approach does not overwhelm you with too much advice, but guides you through a retrospective of worked in and did not worked in the past year. This leads to the development of a sound marketing plan for the coming year that focuses on building upon your past year successes, eliminating ineffective programs and incorporating new ones with better promise." - Henry Bruce, Founder, Rock Annand Group

With your strategic yet concrete marketing plan, you stop depending on the habits that have taken you only so far.  Throughout the coming year, you'll know how to do the right things at the right time so you reap your desired business and personal rewards. 

The home-study program includes one month of unlimited answers to your marketing plan questions in a private online forum and a half-hour of one-on-one consulting by phone with creative marketing coach Marcia Yudkin.  You receive the course materials as a boxed set of recordings and a bound workbook for convenient review throughout the year - and reuse next year and the year after that.

No MBA-speak, no number-crunching

If you search the Internet for "annual marketing plan" or "sample marketing plans," here's what you’ll find.  With rare exceptions, such sample plans, services and software are crafted by steeped-in-jargon MBAs who want you to analyze and rehash what you already know and wrap your mind around concepts like "macroenvironment," your "contribution margin" and "strategy pyramids."  (These words come from a site selling marketing plan software.) 

The Marketing Plan Intensive uses no business-school mumbo-jumbo, no pie charts, no spreadsheets and no calculations.  Instead, with provocative questions, information about which tactics help you reach which goal and an easy step-by-step process, you create a simple, no-nonsense set of well-chosen actions to take month by month during the year so you reach your objectives.

If you need a marketing plan as part of a search for funding or financing, the Marketing Plan Intensive is not for you.  If you want a simple success plan that gets you on track toward your goals and moves you along, then sign up today at the bottom of this page so you can get started right away.

Two other distinctive aspects of this marketing plan course are the extent to which it encourages you to take a broad view of your goals and its emphasis on making sure you are planning in a way that fits your personality and habits - so your plan is feasible and its tasks get accomplished.

About your leader

Creative marketing coach Marcia Yudkin has decades of experience helping all kinds of businesses with the creation and execution of marketing and publicity plans.  

Testimonials from marketing plan clients

More on Marcia's background

The four steps in this Intensive

This program is inward-looking as well as forward-looking, which ensures that it's not an academic exercise but instead truly fits your yearnings, personality and preferences.  Here is the four-step process in a nutshell:

Step 1: Take stock of the previous year and identify goals

You're taken through a series of questions that help you reflect on where you succeeded best during 2012, where you left money on the table and where you'd like to take your business in 2013.  Learn new ways to leverage what you've already done so you can earn more with less effort.

Step 2: Discover which tactics help achieve which goals

With specific goals and personal preferences in view, you can start pinpointing which marketing and publicity tactics to include in your marketing plan.  Detailed "If you want this, then do that" handouts, lecture and discussion help you assemble a tentative list of to-do's for the coming year.

Step 3: Construct your month-by-month marketing plan

Find out how to turn all your maybes into a simple, easy-to-follow action plan, incorporating recommended frequencies, sequences and practical timing for the various components.  Hear which categories of items do not belong in your plan, and why.

Step 4: Make sure the plan is manageable for you and your situation

Before finalizing your plan, it's crucial to look inside again and think about what might get in the way of carrying it out.  You get a multitude of tips on making sure your action plan fits your strengths and compensates for your weak points.  Your takeaway is a manageable, unique-to-you marketing plan.

How much is the Marketing Plan Intensive?

Although clients were paying $2,995 for a customized one-year marketing plan, the home-study audio/workbook course with unlimited private forum support for a month, several bonuses described below and one hour of one-on-one advice costs only $497, plus a small shipping charge.

Here's what's included:

  • A boxed CD set of four recorded teleseminar sessions, which include questions and relevant discussion from a variety of participants - add it to your library so you can repeat the Marketing Plan Intensive next year, or whenever you need to

  • A workbook - containing outlines of each class, questions for the steps in the planning process, supplementary information and resources

  • Five bonus recordings - on 12 methods of creating leverage, a sample marketing plan created step by step as you listen, the whys and hows of putting marketing routines into place, advice on honing your competitive edge and tips on creating a flexible plan that maintains space for new opportunities

  • A one-hour private telephone consultation - ask Marcia anything else you need to know to feel fully confident that you have an appropriate, feasible marketing plan

  • A month of unlimited answers to questions - in Marcia's Marketing for More member site, which also includes scores of helpful articles on particular marketing tactics

Is it for you?

This program is for small business owners, solo practitioners and marketing managers of companies or non-profits of up to $2 million in annual sales.

"Marcia, I am very pleased with your Marketing Plan Intensive. As a result of this course, I am now very clear about my marketing goals for the year ahead, and the steps and resources needed to achieve them. And the discussion forums, plus the time you spent on the phone with me individually, helped me to feel genuinely supported in the process. Thank you!" - Stephanie Hessler, Owner & Designer, Stephanie Hessler Enterprises LLC 

If you have not yet launched your business, there are a few points in the  Marketing Plan Intensive that might not apply to you, but on the whole, it takes you too by the hand and shows you how to create a feasible marketing action plan that successfully launches your enterprise. 

Is it guaranteed?

Yes, like all products sold from this web site, it's guaranteed in this way:  Look it over when it comes in the mail, and if it's not to your liking for any reason, send it back in resaleable condition and receive a 100% refund of the course fee.  The guarantee applies until you use the consultation or Marketing for More components of the course or for one full year, whichever comes first.

Remember, by purchasing the course once, you'll have the whole marketing planning process in your library to use next year again, and for years to come.

How to sign up

The course fee is $497, and the shipping fee is $12.95 for U.S. customers and $36.95 for customers living elsewhere.  Your course materials are sent by USPS Priority Mail. 

After you order, you can actually get started on your marketing plan thinking right away, as you immediately receive a downloadable audio file of one of the bonus recordings.  It's a fun, fulfilling, fruitful process!

Yes, send me the Marketing Plan Intensive.

ORDER NOW.


 

 
   
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