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Today!
Marcia's Mantras: Get a Provocative
Marketing Thought of the Day
As our world
communicates at an ever-increasing pace, I've
come up with a simple way to help you improve
your marketing day by day, without sending you
into overload.
Marcia's Mantras
is a nanozine (tiny ezine) that gives you,
Monday through Friday, one concise marketing
thought to ponder. Read it in the morning
and let it reverberate the rest of the
day. It's free.
If you're already
on Twitter, here's how
to subscribe.
For instance,
here are three sample "Marcia's Mantras":
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To prevent "feast or famine," you must have a marketing pipeline always bringing you
new prospects, whether times are good or bad. |
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Elevator speech template: "I specialize in helping ___ (who?) who have ___ (what problem?) get ___ (what result?)" |
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Do you have something to offer those who arrive at your web site ready to spend a lot as well as those ready to spend a little? |
Yes, each boxed
item above is a whole "Marcia's
Mantra"! Occasionally the message
announces a new product or upcoming course or also includes a
link back to a featured item on Marcia's web
site, such as an article not yet yet available to the
general public.
This nanozine is
free and delivered by Twitter early each
morning. Sign up and you never
receive trivialities about my car, kids or cat -
nothing but a useful little marketing nugget
like the above. You receive it on your
Twitter home page - or, if you set things up to
do so, in your email inbox or on your cell phone.
If you arrived at this page not knowing
who I am, please read Marcia
Yudkin's bio or poke around the rest of this
site.
How to Subscribe
If you are
already a Twitter user, sign up for
Marcia's Mantras, simply go to www.twitter.com/marciasmantras
while you are logged in and click the orange
button that says "Sign Up!"
If you're not
already on Twitter, here is how to sign up:
-
Go to www.twitter.com/signup and
provide the requested information.
Then follow the step just
above to subscribe to Marcia's
Mantras. Starting the following
weekday morning, you'll see a Marcia's
Mantra each day when you log into your
Twitter account.
-
To receive
Marcia's Mantras on your U.S.-based cell phone as a
text message, sign up for Twitter as
in #A, then see these
instructions.
-
To receive
Marcia's Mantras by email, whether on your
mobile phone or your computer, sign up for
Twitter as in #A, then sign up at TweetbyMail.
-
To receive
Marcia's Mantras by RSS feed, sign up for Twitter as
in #A, then go to www.twitter.com/marciasmantras
and scroll down to find and click on the
orange RSS icon. You'll be asked
(possibly twice) for a username and password
- they mean the username and password you
used to sign up for Twitter. Insert
those and you'll be all set.
Questions & Answers
May we retweet
Marcia's Mantras?
Yes, please do. Regular Twitter users
will understand how to sign up for their own
subscription if they like what they see.
Will Marcia
respond to questions, comments and fan mail from
followers?
Sometimes yes - privately. Any and all
feedback is welcome.
If I sign up
for Twitter to receive Marcia's Mantras, will I
be flooded with tweets from other people?
No. Friends and
colleagues may find you and ask to follow you,
but no one can send you tweets unless you sign
up to follow them. If this is confusing,
just remember this: You can easily "unfollow" Marcia's
Mantras or shut down your Twitter account at any
time.
When exactly
do Marcia's Mantras go out?
They go out every weekday at
approximately 7 a.m. Eastern time.
So sign up
today!
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