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Launch a Successful Email Newsletter or Turn
Yours into a More Powerful Source of
Credibility, Leads and Sales!
Audiences often look at me
with envy when I tell them that my weekly Marketing
Minute newsletter is my best legal
alternative to printing money in the basement.
Likewise, Anne Holland's suite of email
newsletters have enabled her to build MarketingSherpa.com
into a profitable information empire. Based on
our expertise and the experiences of dozens of
companies we interviewed, learn the secrets of
attracting and pleasing subscribers so that they
become motivated to do business with your
organization.
Our comprehensive report, Best
Practices in Marketing with Email Newsletters,
spills the beans on 15 passive opt-in tactics
(i.e., setting out bait) and 14 active opt-in
tactics (hunting down folks who fit your
subscriber profile and persuading them to sign
up) that work ... and much, much more:
- Discover the critical differences between
text and HTML newsletters so you can decide
which format suits your company goals and
target audience - and avoid subtle
formatting flubs for each type
- Gain support for a newsletter within your
company with the success stories and
analytical clarity of 15 goals that email
newsletters can achieve
- Short or long? Daily, weekly or
monthly? Which day of the week works
best? Profit from others' testing and
expertise on these important decisions
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"Best Practices in Marketing with Email Newsletters offers a bridge from talking about ezines to actually doing an ezine. It's accessible to people who start out knowing nothing about the topic and clarifies key issues for people who have already been thinking about it. This thorough - but not overhyped or overwritten - report includes enough screenshots, details, and checklists for anyone to make a good decision about whether and how to market with email newsletters." - Joan Huyser-Honig,
Huyser-Honig Creative Services |
- Take care of certain small details, like
the "from" line and the subject
line that make your newsletter more likely
to arrive in subscribers' in-boxes and get
opened
- Find out how to make sure you don't run
out of ideas for juicy content
- Learn how and why to navigate the tricky
waters of what counts as an
"opt-in" newsletter, staying away
from mistakes that can get you reported and
punished as a spammer
- Your privacy policy: best practices
so you reassure jittery prospects
- Wish more people would confirm the
subscription they just requested? We
share the secrets of successful welcome and
confirmation messages
- Make the right decision on in-house or
outsourced list management from the pros and
cons of four options
- Delight your boss with our formula for
measuring your newsletter's return on
investment
- Stay on track with seven checklists - for
budgeting, strategy, content, form,
promotional tactics, list management and
measuring newsletter success
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"According to
DoubleClick, more than 88 percent of
online consumers have made a purchase as
a result of receiving opt-in email.
That's a pretty compelling reason to get
your newsletter program optimized at
every level - and avoid the many
mistakes that can cost you clicks,
dollars and subscribers. I learned a lot
from this report, and I think you will
too." - Nick Usborne, Publisher,
ExcessVoice.com |
In short, Best Practices in
Marketing with Email Newsletters is an
encyclopedic reference and planning guide for
turning a mediocre publication program into a
smoothly humming one that reaches your goals.
Completed at the end of 2002 (almost all of it
is still relevant!), it's a reliable,
authoritative 194-page manual that you'll want
to have by your side as you inaugurate or revamp
your newsletter for best results.
How much for this much
guidance and expertise? Originally sold at
$149.95, it's now just $49.95, and
comes to you in PDF format, backed by a one-year
satisfaction guarantee.
Order
your copy now.
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