A Priceless Education in the Art and Business of Copywriting 
"Marcia’s real-world, no-hype teaching style can move you light years ahead of the copywriting pack. Too often, beginning copywriters believe the copywriting world is a narrow corridor with top-secret doors leading to untold riches – that open only after you pay $5,000 for a must-attend seminar... or $2,000 for a 3-day direct response boot camp.

"As such, these copywriters often compete for the same jobs and read the same e-newsletters and promotions. But in truth, there’s a whole other world out there, full of copywriters earning $75+ per hour, happily writing not just sales letters, but plenty more for reputable businesses, nonprofits, and others. Choosing an experienced coach like Marcia gave me a priceless perspective, and is the single most liberating, valuable investment I’ve made in my career thus far.

"This course is truly one-on-one - you’re not just one of many.  Marcia follows your progress closely and remembers your trouble spots from one week to the next, to help you improve.  She accepts your goals as preferences instead of insisting you select a niche she believes is best.

"A few valuable things I learned in her course...

  • How to write concisely, and a foolproof way to know what to take out
  • Strategies for asking the right questions of the client
  • Why I need to write more drafts!
  • Five questions to ask myself before I write to ensure clear, linear copy flow
  • Three things effective headlines and subheads must do
  • What to do with chunks of copy that don't seem to fit into a sales letter
  • A quick way to make search engines love a web page
  • Layout and formatting techniques I'd never seen discussed elsewhere

"I gained confidence and a new self-marketing strategy (hooray!) along with a treasure chest full of copywriting tips that will serve me for many years.  This course definitely worked well for me!"

Lisa Sargent, Sargent Communications, LLC, Stafford Springs, CT