Obtain Priceless Media Coverage,
Paying Next to Nothing

Learn how to promote yourself, your business or your cause with the newly updated edition of this classic guide to getting media coverage.  Filled with inspiring examples and detailed how-to, 6 Steps to Free Publicity goes far beyond traditional news release strategies to a cornucopia of methods for making your mark in your specialized field or for the general public.  This 272-page paperback book costs just $14.99.

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Table of Contents

Introduction to the Revised Edition

 I. Getting Started With Publicity

1. Riches... Credibility... Prestige... Opportunity - What Publicity Can Do For You

2. Thinking Like a Publicity Hound

3. The Comfort Factor:  Exposure Without Feeling Exposed

II. Writing to Get Publicity

4. 6 Steps to Free Publicity:  Creating and Distributing a News Release

5. Supporting the Story With a Media Kit or Online Media Room

6. Letters That Pitch for You, Rattle the Public or Roll Out Your Message

7. Tip Sheets That Keep You in People's Minds and Files

8. Painlessly Publishing Articles Yourself

9. Advertorials That Don't Cost You a Cent

III. Speaking and Acting for Publicity

10. Staging Magnet Events

11. Speaking, for Fee or Free

12. Hitting the Airwaves, on the Radio, TV or the Web

13. Schmoozing That Puts You in the Public Eye

"Using the information in your book, I got a call from Vermont Woman, the local women's newspaper.  In response to my press release, they want to write me up in their Entrepreneurial Woman column for their February (Valentine's) issue.  Wa-hoo!" - Jennifer Michelle, President, A Little Lingerie Company, LLC

IV. Polishing Your Publicity Skills

14. Cooperating With Reporters

15. Performing on Radio and TV Like a Pro

16. Pitching Over the Phone

17. 10 Pitfalls in Publicity Writing and How to Avoid Them

18. 77 Ways to Get Unstuck When Trying to Write

19. Getting Sizzling, Forceful Testimonials

20. How to Concoct Creative Angles, Images and Exploits

21. Becoming Findable Through Search Engines

22. Making Time to Publicize

V. Keeping the Publicity Momentum Going

23. Capitalizing and Building on Your Free Publicity

24. Resources for Your Publicity Campaign

Index

"Whether you have your own business or consulting practice, belong to a civic group or professional association, have administrative responsibility for a department in a corporation, or want to promote yourself, your profession, a special program, project, or event, this book is a must read. I have been recommending it for 8 years and will continue to do so." - Donna Cardillo, Cardillo & Associates

Get your autographed copy today!

Want even more publicity inspiration and instruction?

Conjure up effective publicity campaigns quickly and easily by using the models in The Publicity Idea Book:  99 Press Releases That Worked.  As the title indicates, this almost 200-page downloadable manual includes 99 press releases that succeeded in attracting media coverage.  

The sample releases cover nearly two dozen situations for which you might crave publicity, from an activist cause or an award to a new product or service to trends and a TV tie-in.  Forty-nine topics or industries are represented, from animals, collectibles and fashion to film, music, medicine, retail shops and travel.

Additionally, you get my comments on each release, so you know whether to regard it as a model to follow or to avoid its flaws while getting inspired by its on-target general publicity strategy.

On its own, The Publicity Idea Book costs $49.95 and is an instant download in PDF form.  Order only The Publicity Idea Book for $49.95.

Or, order both the paperback book 6 Steps to Free Publicity AND The Publicity Idea Book, an instant PDF download, for $68.40, which includes shipping for the book.  Order both items for $68.40.

Order only the paperback book 6 Steps to Free Publicity.

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